# Alternatives to ActiveCampaign

ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp. Plans are tiered by feature set and scale in price with contact volume.

ActiveCampaign ranks #4 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary, sold by subscription from $15/mo and available on Web, iOS and Android. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/activecampaign/
Category: Marketing automation

## Where ActiveCampaign stands out

- **Built-in CRM** — 3 of 6 apps with a verified answer have this

## Overview

- **Who it's for**: Small and mid-size businesses and marketing teams that need multi-step email/SMS automation combined with a lightweight sales CRM.
- **What you get**: A drag-and-drop automation builder, email campaign tools, landing pages, forms, a contact-level CRM, and analytics, with SMS, WhatsApp, and enhanced CRM (pipelines/lead scoring) offered as paid add-ons.
- **How it works**: Users build multi-step automations visually, trigger them from site tracking, link clicks, or custom events, and manage contacts through segmentation and a built-in CRM; higher tiers unlock premium integrations, custom event tracking, and AI features.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Subscription (verified 2026-08-03)
- **Starts at**: $15/mo (verified 2026-08-03)
- **Platforms**: Web, iOS, Android
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web |
| 3 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web |
| 4 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web |
| 5 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android |
| 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |
| 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | ActiveCampaign | Mautic | Klaviyo | Adobe Marketo Engage | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | OSS + paid hosting | Freemium | Subscription | Usage-based | Subscription |
| Starts at | $15/mo | Free | $20/mo | ? | ? | $299/mo |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web, iOS, Android | Web | Web | Web | Web | Web, iOS, Android |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Partial | Partial | Yes | Partial | Yes | Partial |
| Lead scoring | Partial | Yes | ? | Yes | Partial | Yes |
| Landing page builder | Partial | Yes | No | Yes | Yes | Yes |
| Form builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | Yes | No | Yes | No | ? | Yes |
| A/B testing | Yes | Yes | Yes | Yes | Yes | ? |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Partial | Yes | Yes | Yes | Partial | Partial |
| Self-hostable | No | Yes | No | No | No | ? |
| Free tier | No | Yes | Yes | No | No | No |

## Sources

Sources for ActiveCampaign. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.activecampaign.com/legal/terms-of-service> (verified 2026-08-03)
- **Pricing model**: Subscription — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Starts at**: $15/mo — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Platforms**: Web, iOS, Android — <https://apps.apple.com/us/app/activecampaign/id1239908329> (verified 2026-08-03)
- **Status**: active — <https://www.activecampaign.com/platform/ai-mcp> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://www.activecampaign.com/platform/marketing-automation> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **SMS and mobile push**: Partial — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Lead scoring**: Partial — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Landing page builder**: Partial — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Form builder**: Yes — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Built-in CRM**: Yes — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **A/B testing**: Yes — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Salesforce integration**: Partial — <https://www.activecampaign.com/pricing> (verified 2026-08-03)
- **Self-hostable**: No — <https://www.activecampaign.com/security> (verified 2026-08-03)
- **Free tier**: No — <https://www.activecampaign.com/pricing> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/