# Alternatives to Boulevard

Boulevard is a premium salon, spa, and medspa management platform focused on scheduling, POS, and client experience for appointment-driven businesses.

Boulevard ranks #1 of 8 in Salon & spa management, with an Alt Score of 100. It is licensed under Proprietary (commercial SaaS), sold by subscription from $140/mo per location (billed annually; normally $176) and available on Web and iOS. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/boulevard/
Category: Salon & spa management

## Overview

- **Who it's for**: Boulevard is a client experience platform built for appointment-based self-care businesses, including medspas, salons, spas, barbershops, nail salons, and massage studios. It serves single locations as well as multi-location groups, franchises, and enterprises. The product targets businesses that want to streamline operations while delivering a polished, personalized client experience.
- **What you get**: An all-in-one system covering online self-booking, a Precision Scheduling calendar, a client-management CRM, cardless point of sale with Boulevard Duo payment hardware, memberships and service packages, email and text marketing, two-way messaging with automated reminders, reporting, and inventory tracking. Deposits and card-on-file help reduce no-shows, and higher tiers add commission tracking, Boulevard AI tools, and enterprise APIs and integrations.
- **How it works**: Businesses subscribe to a per-location monthly plan (Essentials from $140/mo billed annually, Premier, Prestige, or a custom Enterprise tier). Staff run day-to-day operations from a web dashboard and the Boulevard Professional iOS app, while clients book through an embedded self-booking overlay that syncs with Google, Facebook, and Instagram. Checkout and payments run through Boulevard Duo hardware, and card details or deposits can be required to protect against late cancellations and no-shows.

## Profile

- **License**: Proprietary (commercial SaaS) (verified 2026-07-12)
- **Pricing model**: Subscription (verified 2026-07-12)
- **Starts at**: $140/mo per location (billed annually; normally $176) (verified 2026-07-12)
- **Platforms**: Web, iOS
- **Status**: active (verified 2026-07-12)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Fresha](https://altcatalog.com/alternatives/fresha.md) | 100 | Proprietary | Web, iOS, Android |
| 2 | [GlossGenius](https://altcatalog.com/alternatives/glossgenius.md) | 100 | Proprietary (commercial SaaS) | iOS, Android, Web |
| 3 | [Mangomint](https://altcatalog.com/alternatives/mangomint.md) | 100 | Proprietary SaaS; commercial subscription, no long-term contracts | Web, iOS, Android |
| 4 | [Phorest](https://altcatalog.com/alternatives/phorest.md) | 100 | Proprietary commercial SaaS (subscription) | Web, iOS, Android |
| 5 | [Vagaro](https://altcatalog.com/alternatives/vagaro.md) | 100 | Proprietary | Web, iOS, Android |
| 6 | [Booksy](https://altcatalog.com/alternatives/booksy.md) | 96 | Proprietary (commercial SaaS) | iOS, Android, Web |
| 7 | [Timely](https://altcatalog.com/alternatives/timely-salon.md) | 96 | Proprietary / commercial SaaS (© Timely Limited) | Web, iOS, Android |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Salon & spa management checklist | Boulevard | Fresha | GlossGenius | Mangomint | Phorest | Vagaro |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Subscription | Subscription | Subscription | Subscription | Subscription |
| Starts at | $140/mo per location (billed annually; normally $176) | €12.95 per team member/month | $24/month | $165/month | ? | £20/month |
| License | Proprietary (commercial SaaS) | Proprietary | Proprietary (commercial SaaS) | Proprietary SaaS; commercial subscription, no long-term contracts | Proprietary commercial SaaS (subscription) | Proprietary |
| Platforms | Web, iOS | Web, iOS, Android | iOS, Android, Web | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android |
| Online booking | Yes | Yes | Yes | Yes | Yes | Yes |
| Appointment calendar | Yes | Yes | Yes | Yes | Yes | Yes |
| Point of sale | Yes | Yes | Yes | Yes | Yes | Yes |
| Client records / CRM | Yes | Yes | Yes | Yes | Yes | Yes |
| Automated reminders | Yes | Yes | Yes | Yes | Yes | Yes |
| Staff scheduling & commissions | Yes | Yes | Yes | Yes | Yes | Yes |
| Inventory management | Yes | Yes | Yes | Yes | Yes | Yes |
| Memberships & packages | Yes | Yes | Yes | Yes | Yes | Yes |
| Deposits / no-show protection | Yes | Yes | Yes | Yes | Yes | Yes |
| Marketing tools | Yes | Yes | Yes | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes | Yes | Yes | Yes |
| Multi-location | Yes | Yes | Yes | Yes | Yes | Yes |

## Sources

Sources for Boulevard. Each alternative is sourced on its own page.

- **License**: Proprietary (commercial SaaS) — <https://www.joinblvd.com/pricing> (verified 2026-07-12)
  - Note: No explicit license statement published; classified as proprietary commercial SaaS based on paid per-location subscription model.
  - Quote: “Essentials For small teams with simple operations $140 /mo per location (Normally $176)”
- **Pricing model**: Subscription — <https://www.joinblvd.com/pricing> (verified 2026-07-12)
  - Note: Per-location monthly subscription across Essentials/Premier/Prestige tiers plus custom Enterprise; payments/add-ons billed separately.
  - Quote: “Essentials ... $140 /mo per location ... Premier ... $234 /mo per location ... Prestige ... $328 /mo per location”
- **Starts at**: $140/mo per location (billed annually; normally $176) — <https://www.joinblvd.com/pricing> (verified 2026-07-12)
  - Quote: “Essentials For small teams with simple operations $140 * /mo per location (Normally $176)”
- **Platforms**: Web, iOS — <https://apps.apple.com/us/app/boulevard-professional/id1171157037> (verified 2026-07-12)
  - Note: Managed from a web dashboard plus the Boulevard Professional and Boulevard Duo iOS/iPadOS apps; no Android app found in Play Store.
  - Quote: “Deliver a magical client experience with Boulevard's companion app for iPhone and iPad.”
- **Status**: active — <https://www.joinblvd.com/llms.txt> (verified 2026-07-12)
  - Note: Actively sold; VC-backed (Series D). llms.txt is company-authored site content, not an AI instruction.
  - Quote: “Boulevard is the fastest-growing client experience platform for appointment-based, self-care businesses.”
- **Online booking**: Yes — <https://www.joinblvd.com/features/self-booking> (verified 2026-07-12)
  - Quote: “It's fast and simple for clients to schedule appointments. Our seamless self-booking overlay stays on your site, and syncs with your Google, Facebook, and Instagram profiles.”
- **Appointment calendar**: Yes — <https://www.joinblvd.com/features/scheduling> (verified 2026-07-12)
  - Quote: “Boulevard's Precision Scheduling algorithm optimizes your calendar for you, boosts staff productivity, and keeps all your resources neat and organized.”
- **Point of sale**: Yes — <https://www.joinblvd.com/features/payments> (verified 2026-07-12)
  - Quote: “Give clients a seamless checkout experience with the Boulevard Duo payment hardware and cardless point of sale.”
- **Client records / CRM**: Yes — <https://www.joinblvd.com/features/client-management> (verified 2026-07-12)
  - Quote: “our client management CRM surfaces critical client data like purchase habits, lifetime value, special requests, and more”
- **Automated reminders**: Yes — <https://www.joinblvd.com/features/messages> (verified 2026-07-12)
  - Note: Reminders listed among Boulevard's automated text messages.
  - Quote: “Text automation meets human conversation ... Reminders”
- **Staff scheduling & commissions**: Yes — <https://www.joinblvd.com/pricing> (verified 2026-07-12)
  - Note: Staff scheduling handled via Precision Scheduling calendar; pricing feature list includes commission tracking and commission reports.
  - Quote: “Commission tracking ... Commission reports”
- **Inventory management**: Yes — <https://www.joinblvd.com/salon-software/salon-pos> (verified 2026-07-12)
  - Quote: “track products, manage orders, and sync online and in-store stock perfectly”
- **Memberships & packages**: Yes — <https://www.joinblvd.com/features/members-and-packages> (verified 2026-07-12)
  - Quote: “Drive recurring revenue and improve client retention with monthly or annual auto-renewing memberships and custom service packages.”
- **Deposits / no-show protection**: Yes — <https://www.joinblvd.com/features/self-booking> (verified 2026-07-12)
  - Note: Card-on-file/deposits paired with charges for late cancellations and no-shows.
  - Quote: “Requiring credit card details or deposits gives your business a little more certainty around uncertain times.”
- **Marketing tools**: Yes — <https://www.joinblvd.com/features/marketing> (verified 2026-07-12)
  - Quote: “Get clients in the door and keep them coming back with beautiful, on-brand email and text campaigns.”
- **Mobile app**: Yes — <https://apps.apple.com/us/app/boulevard-professional/id1171157037> (verified 2026-07-12)
  - Note: iOS/iPadOS only (Boulevard Professional and Boulevard Duo apps); no Android app.
  - Quote: “Deliver a magical client experience with Boulevard's companion app for iPhone and iPad.”
- **Multi-location**: Yes — <https://www.joinblvd.com/multi-location> (verified 2026-07-12)
  - Quote: “Access calendars, client profiles, sales, payments, inventory, messages, and reports—all in one place.”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/