# Alternatives to Brandfolder

Brandfolder (by Smartsheet) is a digital asset management platform for organizing, sharing, and analyzing brand assets, with AI tagging and brand portals.

Brandfolder ranks #6 of 8 in Digital asset management, with an Alt Score of 93. It is proprietary, sold by subscription and available on the web. 13 of 13 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/brandfolder/
Category: Digital asset management

## Overview

- **Who it's for**: Mid-market and enterprise marketing, brand, and creative teams (Brandfolder cites Fortune 100 customers alongside companies like Conga, Under Armour, and Zeal Optics) that need a central, brand-governed home for creative assets rather than a generic file share like Google Drive or Dropbox.
- **What you get**: A digital asset management platform combining a centralized asset library with metadata/tagging and AI-driven auto-tagging and search ("Brand Intelligence"), version control and rights management, always up-to-date digital brand guidelines (Brandguide), permission-controlled sharing via public/collection share links and curated Portals, a Smart CDN for embedding and transforming assets across channels, approval workflows for templates and guest uploads, and a REST/JSON API plus native integrations with Adobe Creative Cloud, Figma, Canva, and major CMS platforms.
- **How it works**: Teams upload and organize assets into Brandfolders, collections, and sections; Brand Intelligence auto-tags and indexes content (including video scenes and speech) for fast search and reuse; stakeholders self-serve on-brand crops, resizes, and formats and access curated brand guidelines or portals without waiting on the creative team; assets are distributed via secure share links or Smart CDN embeds and tracked with usage analytics. There is no public self-serve pricing or free trial -- every plan (Basic, Premium, Enterprise) is quoted after booking a demo with sales.

## Profile

- **License**: Proprietary (verified 2026-07-17)
- **Pricing model**: Subscription (verified 2026-07-17)
- **Starts at**: ?
- **Platforms**: Web
- **Status**: acquired (verified 2026-07-17)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Bynder](https://altcatalog.com/alternatives/bynder.md) | 100 | Proprietary | Web, iOS, Android |
| 2 | [Canto](https://altcatalog.com/alternatives/canto.md) | 100 | Proprietary | Web, iOS |
| 3 | [Cloudinary](https://altcatalog.com/alternatives/cloudinary.md) | 100 | Proprietary | Web |
| 4 | [Dash](https://altcatalog.com/alternatives/dash.md) | 100 | Proprietary | Web |
| 5 | [MediaValet](https://altcatalog.com/alternatives/mediavalet.md) | 100 | Proprietary | Web |
| 6 | [Air](https://altcatalog.com/alternatives/air.md) | 86 | Proprietary | Web, macOS, Windows |
| 7 | [Filecamp](https://altcatalog.com/alternatives/filecamp.md) | 83 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Digital asset management checklist | Brandfolder | Bynder | Canto | Cloudinary | Dash | MediaValet |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Subscription | Subscription | Freemium | Subscription | Subscription |
| Starts at | ? | ? | ? | $89/month | $109/mo | ? |
| License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web, iOS, Android | Web, iOS | Web | Web | Web |
| Centralized asset library | Yes | Yes | Yes | Yes | Yes | Yes |
| Metadata & tagging | Yes | Yes | Yes | Yes | Yes | Yes |
| AI auto-tagging | Yes | Yes | Yes | Yes | Yes | Yes |
| Advanced search & filtering | Yes | Yes | Yes | Yes | Yes | Yes |
| Version control | Yes | Yes | Yes | Yes | Yes | Yes |
| Brand portal / guidelines | Yes | Yes | Yes | Yes | Yes | Yes |
| Access controls & permissions | Yes | Yes | Yes | Yes | Yes | Yes |
| Sharing & collection links | Yes | Yes | Yes | Yes | Yes | Yes |
| Image/video transformations (CDN) | Yes | Yes | Yes | Yes | Yes | Yes |
| Approval workflows | Yes | Yes | Yes | Yes | Yes | Yes |
| Creative tool integrations (Adobe/CMS) | Yes | Yes | Yes | Yes | Yes | Yes |
| API / SDK | Yes | Yes | Yes | Yes | Yes | Yes |
| Free trial | No | Yes | Yes | Yes | Yes | Yes |

## Sources

Sources for Brandfolder. Each alternative is sourced on its own page.

- **Pricing model**: Subscription — <https://brandfolder.com/pricing/> (verified 2026-07-17)
  - Note: Named tiers confirmed on the FAQ page (https://brandfolder.com/digital-asset-management/frequently-asked-questions/); no self-serve checkout exists, every CTA on /pricing/ is "Book a demo" / "Get a qu
  - Quote: “We offer Basic, Premium and Enterprise plans”
- **License**: Proprietary — <https://brandfolder.com/outfit/website-terms/> (verified 2026-07-17)
  - Note: Standard proprietary SaaS; no open-source license found anywhere on brandfolder.com. Quote taken from sitewide footer present on every fetched page; Outfit (Smartsheet) legal/terms hub is at this URL.
  - Quote: “Copyright © 2026 Brandfolder”
- **Platforms**: Web — <https://brandfolder.com/solutions/enterprise-dam/> (verified 2026-07-17)
  - Note: No native Brandfolder iOS/Android app or app-store listing found on brandfolder.com; a Chrome extension exists (per /product/timeline/) but that's a browser add-on, not a separate platform. 'Mobile Lo
  - Quote: “Cloud-based security made easy”
- **Status**: acquired — <https://brandfolder.com/digital-asset-management/frequently-asked-questions/> (verified 2026-07-17)
  - Note: Brandfolder operates as part of Smartsheet (public company, NYSE: SMAR); product remains actively developed per /product/timeline/ release log with entries into 2023+.
  - Quote: “As part of Smartsheet, we are able to streamline your entire content lifecycle like no other DAM on the market.”
- **Centralized asset library**: Yes — <https://brandfolder.com/product/creative-workflow/> (verified 2026-07-17)
  - Quote: “As a central source of truth with unlimited users, Brandfolder ensures assets aren't lost in email, duplicated, miscommunicated, or relayed without final approval.”
- **Metadata & tagging**: Yes — <https://brandfolder.com/product/digital-asset-management-software/> (verified 2026-07-17)
  - Quote: “Getting all your assets and metadata into Brandfolder is easy and fast. Once in the digital asset management system, quickly find what you're looking for with flexible organization tools like collecti”
- **AI auto-tagging**: Yes — <https://brandfolder.com/product/brand-intelligence/> (verified 2026-07-17)
  - Quote: “Its AI-driven algorithms analyze and tag all of your creative assets and adjust to your tagging habits behind the scenes.”
- **Advanced search & filtering**: Yes — <https://brandfolder.com/product/brand-intelligence/> (verified 2026-07-17)
  - Quote: “Accurate search and asset recommendations. Finding an asset in Brandfolder is as easy as finding an image on Google.”
- **Version control**: Yes — <https://brandfolder.com/product/creative-workflow/> (verified 2026-07-17)
  - Quote: “From intake and ideation to delivery, version control, and rights management, Brandfolder's intuitive platform helps free up creatives to do what they do best: create.”
- **Brand portal / guidelines**: Yes — <https://brandfolder.com/product/brandguide/> (verified 2026-07-17)
  - Quote: “Keep your brand consistent, no matter who's telling your story, with easily accessible, editable and always up-to-date digital brand guidelines.”
- **Access controls & permissions**: Yes — <https://brandfolder.com/pricing/> (verified 2026-07-17)
  - Quote: “Single sign-on integration. Enhanced permissions and team support via SAML and SSO.”
- **Sharing & collection links**: Yes — <https://brandfolder.com/product/timeline/> (verified 2026-07-17)
  - Quote: “Gallery View for Share Links. Share your assets in an elegant, branded, and secure way with the new Gallery View toggle in Share Links.”
- **Image/video transformations (CDN)**: Yes — <https://brandfolder.com/product/digital-asset-management-software/> (verified 2026-07-17)
  - Quote: “Our self-serve cropping, resizing and reformatting tools allows easy image manipulation”
- **Approval workflows**: Yes — <https://brandfolder.com/product/timeline/> (verified 2026-07-17)
  - Quote: “Custom Template Approvals. With custom template approvals, admins can set up an approval process for any template before it can be downloaded and customized by collaborators or guests.”
- **Creative tool integrations (Adobe/CMS)**: Yes — <https://brandfolder.com/product/digital-asset-management-software/> (verified 2026-07-17)
  - Note: Dedicated integration pages also confirm Adobe Illustrator/InDesign/Photoshop and CMS platforms (Contentful, Contentstack, Drupal, Sitecore, WordPress) under /integrations/.
  - Quote: “Easily integrate with your creative tool of choice, including Adobe Creative Cloud, Figma, Sketch, Canva and more.”
- **API / SDK**: Yes — <https://brandfolder.com/integrations/api/> (verified 2026-07-17)
  - Quote: “Brandfolder's API is RESTful and uses the JSON standard, meaning that our users have access to a simple, lightweight structure for requesting and accessing information.”
- **Free trial**: No — <https://brandfolder.com/digital-asset-management/frequently-asked-questions/> (verified 2026-07-17)
  - Note: FAQ deflects the free-trial question to a demo Brandfolder/overview video rather than confirming a self-serve trial; every plan CTA sitewide is 'Book a demo' / 'Get a quote', with no signup or trial f
  - Quote: “Is there a free trial? To explore our product, please take a look at our very own Brandfolder or check out this overview video.”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/