# Alternatives to Braze

Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning. It is sold as an enterprise SaaS product under custom annual contracts scaled by Monthly Active Users and an Action Credits pool, with no public self-serve pricing or free plan.

Braze ranks #5 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary and available on the web. 11 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/braze/
Category: Marketing automation

## Where Braze stands out

- **SMS and mobile push** — 4 of 8 apps with a verified answer have this

## Overview

- **Who it's for**: Marketing and lifecycle teams at consumer brands, from early-stage startups to large global enterprises, who need to run cross-channel customer messaging without relying on engineering for every campaign.
- **What you get**: A unified platform spanning email, SMS/RCS, mobile push, in-app messages, web messaging, WhatsApp/LINE, a no-code Canvas journey builder, landing pages with capture forms, A/B/n testing, reporting and analytics, and BrazeAI-powered content generation and decisioning tools.
- **How it works**: Marketers unify first-party customer data from data warehouses and other backend systems into Braze user profiles, then build campaigns and multi-step Canvas journeys that trigger in real time on customer behaviors and cross-channel interactions; contracts are priced by Platform Edition, Monthly Active Users, and Action Credits rather than published per-seat rates.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Usage-based (verified 2026-08-03)
- **Platforms**: Web
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web |
| 3 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web |
| 4 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android |
| 5 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android |
| 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |
| 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | Braze | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Keap |
|---|---|---|---|---|---|---|
| Pricing model | Usage-based | OSS + paid hosting | Freemium | Subscription | Subscription | Subscription |
| Starts at | ? | Free | $20/mo | ? | $15/mo | $299/mo |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | Web | Web | Web, iOS, Android | Web, iOS, Android |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Yes | Partial | Yes | Partial | Partial | Partial |
| Lead scoring | Partial | Yes | ? | Yes | Partial | Yes |
| Landing page builder | Yes | Yes | No | Yes | Partial | Yes |
| Form builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | ? | No | Yes | No | Yes | Yes |
| A/B testing | Yes | Yes | Yes | Yes | Yes | ? |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Partial | Yes | Yes | Yes | Partial | Partial |
| Self-hostable | No | Yes | No | No | No | ? |
| Free tier | No | Yes | Yes | No | No | No |

## Sources

Sources for Braze. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.braze.com/company/legal/terms> (verified 2026-08-03)
- **Pricing model**: Usage-based — <https://www.braze.com/pricing> (verified 2026-08-03)
- **Platforms**: Web — <https://www.braze.com/resources/articles/braze-landing-pages-how-to-get-started> (verified 2026-08-03)
- **Status**: active — <https://www.braze.com/resources/articles/2026-braze-data-platform-product-launch> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://www.braze.com/product/journey-orchestration> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://www.braze.com/product/email> (verified 2026-08-03)
- **SMS and mobile push**: Yes — <https://www.braze.com/product/sms> (verified 2026-08-03)
- **Lead scoring**: Partial — <https://www.braze.com/llms.txt> (verified 2026-08-03)
- **Landing page builder**: Yes — <https://www.braze.com/resources/articles/braze-landing-pages-how-to-get-started> (verified 2026-08-03)
- **Form builder**: Yes — <https://www.braze.com/resources/articles/braze-landing-pages-how-to-get-started> (verified 2026-08-03)
- **A/B testing**: Yes — <https://www.braze.com/product/sms> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://www.braze.com/product/journey-orchestration> (verified 2026-08-03)
- **Salesforce integration**: Partial — <https://www.braze.com/docs/user_guide/get_started/b2b_use_cases/b2b_salesforce_sales_cloud> (verified 2026-08-03)
- **Self-hostable**: No — <https://www.braze.com/product/trust> (verified 2026-08-03)
- **Free tier**: No — <https://www.braze.com/llms.txt> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/