# Alternatives to Reflag

Reflag (formerly Bucket) is a feature flag and adoption platform for B2B SaaS, pairing flag management with feature usage tracking and rollout tooling. Rebranded from Bucket to Reflag in 2025.

Reflag ranks #8 of 8 in Feature flag platforms, with an Alt Score of 72. It is licensed under Proprietary (platform); MIT (SDKs), freemium from $125/mo and available on the web. 13 of 13 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/bucket/
Category: Feature flag platforms

## Overview

- **Who it's for**: Reflag (formerly Bucket) is built for B2B SaaS product and engineering teams who want feature flags designed around companies and plans, not just individual users, plus built-in feature-adoption tracking.
- **What you get**: A hosted web dashboard for creating feature flags with percentage-based gradual rollouts, company/segment/user targeting rules, kill switches, remote config, and flag history/audit trail; an early-access/beta workflow with in-app feedback collection and adoption metrics (STARS framework); AI-assisted stale-flag detection and automated GitHub cleanup PRs; and TypeScript-first SDKs (React, Vue, Node.js, Browser, React Native) plus Linear, Slack, PostHog, Amplitude, and Mixpanel integrations.
- **How it works**: Developers create flags via the dashboard, CLI, Linear, or MCP/AI editor integration, then generate typed flag references with the CLI; flags are evaluated client- or server-side through Reflag's SDKs (with local evaluation and fallback caching for resilience) using targeting rules based on company and user attributes or segments, and usage/adoption data tracked against each flag feeds automatic stale-flag detection that opens GitHub PRs to remove dead flag code.

## Profile

- **License**: Proprietary (platform); MIT (SDKs) (verified 2026-07-17)
- **Pricing model**: Freemium (verified 2026-07-17)
- **Starts at**: $125/mo (verified 2026-07-17)
- **Platforms**: Web
- **Status**: active (verified 2026-07-17)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Flagsmith](https://altcatalog.com/alternatives/flagsmith.md) | 100 | BSD-3-Clause | Web |
| 2 | [Unleash](https://altcatalog.com/alternatives/unleash.md) | 100 | AGPL-3.0-or-later | Web |
| 3 | [GrowthBook](https://altcatalog.com/alternatives/growthbook.md) | 96 | MIT (with GrowthBook Enterprise License for enterprise-only directories) | Web |
| 4 | [DevCycle](https://altcatalog.com/alternatives/devcycle.md) | 86 | Proprietary | Web |
| 5 | [LaunchDarkly](https://altcatalog.com/alternatives/launchdarkly.md) | 86 | Proprietary | Web |
| 6 | [ConfigCat](https://altcatalog.com/alternatives/configcat.md) | 83 | Proprietary (platform); MIT (SDKs) | Web |
| 7 | [Split](https://altcatalog.com/alternatives/split.md) | 83 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Feature flag platforms checklist | Reflag | Flagsmith | Unleash | GrowthBook | DevCycle | LaunchDarkly |
|---|---|---|---|---|---|---|
| Pricing model | Freemium | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | Freemium | Freemium |
| Starts at | $125/mo | $45/month | $75/seat/month (USD) | $40/seat/month | $500 USD/month (Business plan, billed annually; $625/month billed monthly) | $10/mo per Service Connection (Foundation plan) |
| License | Proprietary (platform); MIT (SDKs) | BSD-3-Clause | AGPL-3.0-or-later | MIT (with GrowthBook Enterprise License for enterprise-only directories) | Proprietary | Proprietary |
| Platforms | Web | Web | Web | Web | Web | Web |
| Open source | No | Yes | Yes | Yes | No | No |
| Self-hostable | No | Yes | Yes | Yes | No | No |
| Percentage / gradual rollouts | Yes | Yes | Yes | Yes | Yes | Yes |
| User targeting & segments | Yes | Yes | Yes | Yes | Yes | Yes |
| A/B testing / experimentation | No | Yes | Yes | Yes | Yes | Yes |
| Kill switches | Yes | Yes | Yes | Yes | Yes | Yes |
| SDKs (server + client) | Yes | Yes | Yes | Yes | Yes | Yes |
| Local evaluation / edge | Yes | Yes | Yes | Yes | Yes | Yes |
| Audit logs | Yes | Yes | Yes | Yes | Yes | Yes |
| Approval workflows | No | Yes | Yes | Yes | Yes | Yes |
| Analytics integration | Yes | Yes | Yes | Yes | Yes | Yes |
| Free tier flag limit | Yes | Yes | Yes | Yes | Yes | Yes |
| SSO / SAML | Yes | Yes | Yes | Partial | Yes | Yes |

## Sources

Sources for Reflag. Each alternative is sourced on its own page.

- **License**: Proprietary (platform); MIT (SDKs) — <https://github.com/reflagcom/javascript> (verified 2026-07-17)
  - Note: Confirmed via GitHub API: reflagcom/javascript repo (React/Vue/Node/Browser/CLI/Management SDKs monorepo) license = MIT, not archived. reflagcom/dotnet-sdk also MIT. The core Reflag SaaS platform/dash
  - Quote: “JS/TS SDKs for Reflag”
- **Pricing model**: Freemium — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Free Starter plan (1K MTUs) plus paid Pro ($125/mo) and custom-priced Enterprise tiers.
  - Quote: “Starter $0 /mo ... Get started for free, upgrade as you scale.”
- **Starts at**: $125/mo — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Cheapest paid tier (Pro), billed monthly; $100/mo if billed annually (Save 20%). A $0 Starter tier also exists (1K MTUs).
  - Quote: “Pro $125/mo $100/mo”
- **Platforms**: Web — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Reflag is a hosted web dashboard (app.reflag.com) with SDKs (React, React Native beta, Vue beta, Browser, Node.js) embedded into customer apps; no standalone desktop/mobile client of its own, so catal
  - Quote: “Toolbar, CLI, MCP”
- **Status**: active — <https://reflag.com/blog/bucket-reflag> (verified 2026-07-17)
  - Note: REBRAND: Bucket rebranded to Reflag (announced Sep 4, 2025), domain moved from bucket.co to reflag.com. Product is actively developed post-rebrand (recent changelog entries include an MCP integration,
  - Quote: “We're building the best feature flags for SaaS that run on TypeScript. Now we've a new name that reflects that: Reflag.”
- **Open source**: No — <https://reflag.com/security> (verified 2026-07-17)
  - Note: The Reflag platform/dashboard runs only on Reflag's own hosted infrastructure (no self-hosted or source-available core product found); only the client/server SDKs are open source (MIT) via github.com/
  - Quote: “Reflag keeps data in the EU on our secure infrastructure based on industry-standard systems.”
- **Self-hostable**: No — <https://docs.reflag.com/product-handbook/data-residency.md> (verified 2026-07-17)
  - Note: Reflag offers EU-only data residency as an option but always runs on Reflag-managed infrastructure; no self-hosted/on-premise deployment option is documented anywhere on the site or docs.
  - Quote: “When you sign up with Reflag you automatically use our global infrastructure to guarantee low latency from your users' clients to our servers. However, if you need your users' data to stay inside the ”
- **Percentage / gradual rollouts**: Yes — <https://docs.reflag.com/product-handbook/feature-rollouts.md> (verified 2026-07-17)
  - Note: + Add rul"
  - Quote: “If you'd like to specify a rollout percentage or create advanced access rules using company attributes, user attributes, flag access, or other context, you can add additional rules with the ”
- **User targeting & segments**: Yes — <https://docs.reflag.com/product-handbook/creating-segments.md> (verified 2026-07-17)
  - Note: Reflag differentiates with company-level (not just user-level) targeting/segments, built for B2B SaaS.
  - Quote: “Segments are reusable audiences built from companies, users, or both together. You build them from filters such as company lists, user lists, company attributes, user attributes, flag access, and flag”
- **A/B testing / experimentation**: No — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Reflag's full feature checklist (pricing page) and glossary (reflag.com/glossary) list flag rollout, targeting, and adoption-metric terms but no A/B testing, experiment, or statistical-significance fe
  - Quote: “Feature flags Type-safety Toolbar CLI Company page Company segments Advanced targeting rules Environments Gradual rollout Remote config Kill switch Stored attributes Flag history Local evaluation Open”
- **Kill switches**: Yes — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Listed as a feature across Starter, Pro, and Enterprise plans on the pricing feature comparison table.
  - Quote: “Kill switch”
- **SDKs (server + client)**: Yes — <https://docs.reflag.com/supported-languages/overview.md> (verified 2026-07-17)
  - Note: Server SDK: Node.js (also used for Cloudflare Workers). Client SDKs: React, React Native (beta), Vue (beta), Browser, Next.js, Ruby (Rails/Stimulus). Plus OpenFeature providers and a Management SDK.
  - Quote: “Reflag SDKs for React, Vue.js, Node.js, Next.js, and more. Supports OpenFeature.”
- **Local evaluation / edge**: Yes — <https://docs.reflag.com/product-handbook/service-resiliency.md> (verified 2026-07-17)
  - Note: Node SDK also supports Cloudflare Workers (edge) deployment per docs.reflag.com/supported-languages/node-sdk.md.
  - Quote: “The Node.js SDK and OpenFeature Node.js provider perform local evaluation of flag rules. With local evaluation, the SDK downloads flag definitions from Reflag and evaluates rules against your targetin”
- **Audit logs**: Yes — <https://reflag.com/feature-flags> (verified 2026-07-17)
  - Note: Pricing page also lists "Flag history" and "Event log" as features across all plan tiers.
  - Quote: “Instant rollback with audit history.”
- **Approval workflows**: No — <https://docs.reflag.com/product-handbook/team-permissions.md> (verified 2026-07-17)
  - Note: Reflag's team-permissions doc describes Viewer/Writer/Writer(except production)/Admin roles that directly gate who CAN change production targeting, but no review/approval-request step before a change
  - Quote: “Writer: Can do everything that Writer (except production) can, plus production targeting updates and segment management.”
- **Analytics integration**: Yes — <https://docs.reflag.com/integrations/posthog.md> (verified 2026-07-17)
  - Note: Reflag also has native Amplitude, Mixpanel, Segment, and AWS S3 export integrations for analytics per docs.reflag.com/integrations/overview.md; adoption metrics (STARS framework, feature engagement/sa
  - Quote: “With the PostHog integration, you can attach feature access properties to users and groups on PostHog. This will enable you to query analytics based on feature access filters.”
- **Free tier flag limit**: Yes — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Free Starter tier is capped by usage (1K Monthly Tracked Users) and 3 environments rather than a raw flag count; no explicit unlimited-flags statement was found, so treated as a capped free tier.
  - Quote: “Starter $0 /mo Unlimited seats 1K MTUs 3 environments”
- **SSO / SAML**: Yes — <https://reflag.com/pricing> (verified 2026-07-17)
  - Note: Google SSO is included from the Starter plan; SAML, "Enforce Google SSO", and "Domain auto-join" are Enterprise-tier features per the pricing comparison table. Tier-gating alone does not demote per ca
  - Quote: “Enterprise Custom Custom Everything on Pro... Custom MTUs Migration support SAML Contact us”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/