# Alternatives to ClickFunnels

ClickFunnels is a sales funnel and landing page builder for opt-in pages, checkout funnels, and marketing campaigns, with email and membership tools.

ClickFunnels ranks #7 of 8 in Landing page builders, with an Alt Score of 83. It is proprietary, sold by subscription from $97/mo and available on the web. 12 of 13 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/clickfunnels/
Category: Landing page builders

## Overview

- **Who it's for**: ClickFunnels is built for entrepreneurs, coaches, course creators, and small businesses who want to sell products, services, or content online without writing code. It's aimed at people building complete sales funnels (opt-in, sales, checkout, upsell) rather than just standalone marketing pages.
- **What you get**: A drag-and-drop funnel and landing page editor with prebuilt templates, A/B testing, popups, forms, custom domains, and an AI funnel builder, bundled with built-in CRM, email marketing, courses, membership sites, a store, and funnel analytics. Paid plans start at $97/mo (Launch) with a 14-day free trial; there is no permanent free plan.
- **How it works**: You start a free trial, then either pick a proven funnel/page template or use the AI Funnel Builder to generate a funnel from a short questionnaire, customize it in the drag-and-drop editor, connect a custom domain, and publish. From there, built-in CRM, email/automation, and analytics tools handle lead capture, follow-up, and conversion tracking without needing separate tools.

## Profile

- **License**: Proprietary (verified 2026-07-17)
- **Pricing model**: Subscription (verified 2026-07-17)
- **Starts at**: $97/mo (verified 2026-07-17)
- **Platforms**: Web
- **Status**: active (verified 2026-07-17)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Instapage](https://altcatalog.com/alternatives/instapage.md) | 93 | Proprietary | Web |
| 2 | [Landingi](https://altcatalog.com/alternatives/landingi.md) | 93 | Proprietary | Web |
| 3 | [Leadpages](https://altcatalog.com/alternatives/leadpages.md) | 93 | Proprietary | Web |
| 4 | [Swipe Pages](https://altcatalog.com/alternatives/swipe-pages.md) | 89 | Proprietary | Web |
| 5 | [Unbounce](https://altcatalog.com/alternatives/unbounce.md) | 89 | Proprietary | Web |
| 6 | [Systeme.io](https://altcatalog.com/alternatives/systeme.md) | 83 | Proprietary | Web |
| 7 | [Carrd](https://altcatalog.com/alternatives/carrd.md) | 66 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Landing page builders checklist | ClickFunnels | Instapage | Landingi | Leadpages | Swipe Pages | Unbounce |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Subscription | Subscription | Subscription | Subscription | Subscription |
| Starts at | $97/mo | $99/month | $24 USD/month (Build plan, billed annually) | $10 USD/month | $29 USD/month | $29 USD/month |
| License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | Web | Web | Web | Web |
| Drag-and-drop builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Prebuilt templates | Yes | Yes | Yes | Yes | Yes | Yes |
| A/B testing | Yes | Yes | Yes | Yes | Yes | Yes |
| Dynamic text replacement | ? | Yes | Yes | Yes | Yes | Yes |
| Popups & sticky bars | Partial | Yes | Yes | Yes | Partial | Yes |
| Form builder & lead capture | Yes | Yes | Yes | Yes | Yes | Yes |
| Analytics & conversion tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| CRM / email integrations | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom domains | Yes | Yes | Yes | Yes | Yes | Yes |
| AI page generation | Yes | Yes | Yes | Yes | Yes | Partial |
| Mobile-responsive editor | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom code / scripts | Yes | Yes | Yes | Yes | Yes | Yes |
| Free tier | No | No | No | No | No | No |

## Sources

Sources for ClickFunnels. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.clickfunnels.com/terms> (verified 2026-07-17)
  - Quote: “the software is copyrighted material under United States and international copyright laws that is exclusively owned by ClickFunnels”
- **Pricing model**: Subscription — <https://www.clickfunnels.com/ai-funnel-builder-c> (verified 2026-07-17)
  - Note: No permanent free plan found; all pricing-page tiers are paid subscriptions with a 14-day free trial (Start Free Trial CTA), not a freemium tier.
  - Quote: “you'll need to cover any recurring costs associated with running your funnel — after your FREE 14-day trial”
- **Starts at**: $97/mo — <https://www.clickfunnels.com/pricing> (verified 2026-07-17)
  - Quote: “Launch $97 ... Includes all the tools to launch your business online.”
- **Platforms**: Web — <https://www.clickfunnels.com/pricing> (verified 2026-07-17)
  - Note: ClickFunnels is a hosted, browser-based SaaS platform; no native desktop/mobile app is offered or required.
  - Quote: “All ClickFunnels plans include secure, unlimited hosting for all your digital content. We use 40 Edge servers all around the world”
- **Status**: active — <https://www.clickfunnels.com/pricing> (verified 2026-07-17)
  - Note: Indirect: marketing banner about the recently rebuilt CF2 platform, plus footer copyright "All Rights Reserved © 2019-2026" and 2026-dated sitemap lastmod entries, indicate active, ongoing development
  - Quote: “The funnel builder that started it all just got better. This is what the future looks like.”
- **Drag-and-drop builder**: Yes — <https://www.clickfunnels.com/features/clickfunnels-editor> (verified 2026-07-17)
  - Note: editor that you can use to create high converting pages."
  - Quote: “The ClickFunnels Editor is an easy-to-use “drag and drop”
- **Prebuilt templates**: Yes — <https://www.clickfunnels.com/apps/landing-pages> (verified 2026-07-17)
  - Quote: “Choose from our proven, high-converting templates or build your own from scratch.”
- **A/B testing**: Yes — <https://www.clickfunnels.com/features/ab-testing> (verified 2026-07-17)
  - Quote: “A/B testing inside ClickFunnels makes it easy to fine-tune your pages, offers, and messaging to create campaigns that work.”
- **Popups & sticky bars**: Partial — <https://support.myclickfunnels.com/docs/adding-a-popup> (verified 2026-07-17)
  - Note: Native popup modals are supported, but current ClickFunnels 2.0 has no dedicated sticky/announcement bar element (only legacy ClickFunnels Classic did).
  - Quote: “ClickFunnels pages include a built-in popup feature that allows you to display a popup modal per page.”
- **Form builder & lead capture**: Yes — <https://www.clickfunnels.com/apps/landing-pages> (verified 2026-07-17)
  - Quote: “No coding, no headaches—just simple, effective pages designed to capture leads and drive sales.”
- **Analytics & conversion tracking**: Yes — <https://www.clickfunnels.com/apps/analytics> (verified 2026-07-17)
  - Quote: “ClickFunnels Analytics turns confusing numbers into crystal-clear insights that show you where the magic happens in your funnels.”
- **CRM / email integrations**: Yes — <https://www.clickfunnels.com/features/crm> (verified 2026-07-17)
  - Quote: “Manage your entire customer journey without leaving ClickFunnels. Track leads, schedule meetings, and close more deals with CRM tools built right into your workflow.”
- **Custom domains**: Yes — <https://www.clickfunnels.com/pricing> (verified 2026-07-17)
  - Quote: “Can I use a custom domain? Yes. You can use your custom domain.”
- **AI page generation**: Yes — <https://www.clickfunnels.com/ai-funnel-builder-c> (verified 2026-07-17)
  - Quote: “Watch AI Build Your Funnel For You. Sit back and relax as our AI creates a custom funnel for you.”
- **Mobile-responsive editor**: Yes — <https://www.clickfunnels.com/features/clickfunnels-editor> (verified 2026-07-17)
  - Quote: “Your funnel looks professionally designed on any device, from desktop to phone. Our editor automatically optimizes your designs for mobile viewing”
- **Custom code / scripts**: Yes — <https://support.myclickfunnels.com/docs/html-js-insert-custom-html-and-javascript-code> (verified 2026-07-17)
  - Quote: “The HTML/JS element in ClickFunnels allows users to embed custom HTML and JavaScript code directly within a funnel page.”
- **Free tier**: No — <https://www.clickfunnels.com/ai-funnel-builder-c> (verified 2026-07-17)
  - Quote: “you'll need to cover any recurring costs associated with running your funnel — after your FREE 14-day trial”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/