# Alternatives to Countly

Countly is a privacy-focused digital analytics and customer engagement platform with an open-source core, offering event tracking, funnels, cohorts, and A/B testing across web, mobile, and desktop apps. It supports on-premises self-hosting, private cloud, and enterprise deployments for teams that need full data ownership.

Countly ranks #5 of 11 in Product analytics, with an Alt Score of 81. It is licensed under AGPL-3.0, modified §7 (branding clause) — Countly Lite only, open source with paid hosting from $175/mo and available on Windows, macOS, Linux, iOS, Android and Web. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/countly/
Category: Product analytics

## Where Countly stands out

- **Feature flags / experiments** — 3 of 11 apps with a verified answer have this
- **Self-hostable** — 3 of 11 apps with a verified answer have this

## Overview

- **Who it's for**: Product managers, marketing teams, and developers/IT staff who need to track user behavior, retention, and app stability across mobile, web, desktop, and IoT products, including privacy-conscious organizations in regulated sectors like healthcare, finance, and government that require full control over where their data lives.
- **What you get**: Countly provides 70+ built-in features and plugins covering event tracking, crash and error monitoring, push notifications, in-app surveys, dashboards, and remote config (feature flags) at every tier, plus paid-tier add-ons for funnels, retention, flows, cohorts/segmentation, and A/B testing. It ships as the free, self-hosted Countly Lite (Community Edition, AGPL-3.0 with a modified branding clause) or as paid Flex (managed private cloud, from $175/month) and Enterprise (self-hosted or private cloud, custom pricing) plans.
- **How it works**: Applications send event and session data to a Countly server through platform SDKs (iOS, Android, web/JavaScript, desktop, and several app-framework bridges); the server is either self-hosted from the open-source countly-server codebase or run on Countly's managed private-cloud infrastructure. Data is then explored through the built-in dashboard, the Drill query tool, and plugin-based analytics modules inside the Countly web interface.

## Profile

- **License**: AGPL-3.0, modified §7 (branding clause) — Countly Lite only (verified 2026-07-30)
- **Pricing model**: OSS + paid hosting (verified 2026-07-30)
- **Starts at**: $175/mo (verified 2026-07-30)
- **Platforms**: Windows, macOS, Linux, iOS, Android, Web
- **Status**: active (verified 2026-07-30)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Statsig](https://altcatalog.com/alternatives/statsig.md) | 96 | Proprietary | Web |
| 2 | [Amplitude](https://altcatalog.com/alternatives/amplitude.md) | 93 | Proprietary | Web |
| 3 | [OpenPanel](https://altcatalog.com/alternatives/openpanel.md) | 89 | AGPL-3.0 | Web, iOS, Android |
| 4 | [FullStory](https://altcatalog.com/alternatives/fullstory.md) | 85 | Proprietary | Web, iOS, Android |
| 5 | [LogRocket](https://altcatalog.com/alternatives/logrocket.md) | 81 | Proprietary | Web |
| 6 | [Pendo](https://altcatalog.com/alternatives/pendo.md) | 81 | Proprietary | Web |
| 7 | [Heap](https://altcatalog.com/alternatives/heap.md) | 78 | Proprietary | Web |
| 8 | [Gainsight PX](https://altcatalog.com/alternatives/gainsight-px.md) | 74 | ? | Web, iOS, Android |
| 9 | [Kissmetrics](https://altcatalog.com/alternatives/kissmetrics.md) | 70 | ? | Web, iOS, Android |
| 10 | [Woopra](https://altcatalog.com/alternatives/woopra.md) | 66 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Product analytics checklist | Countly | Statsig | Amplitude | OpenPanel | FullStory | LogRocket |
|---|---|---|---|---|---|---|
| Pricing model | OSS + paid hosting | Usage-based | Freemium | OSS + paid hosting | Freemium | Usage-based |
| Starts at | $175/mo | $150/mo | ? | $2.50/mo | ? | $176/mo |
| License | AGPL-3.0, modified §7 (branding clause) — Countly Lite only | Proprietary | Proprietary | AGPL-3.0 | Proprietary | Proprietary |
| Platforms | Windows, macOS, Linux, iOS, Android, Web | Web | Web | Web, iOS, Android | Web, iOS, Android | Web |
| Event tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Funnels | Yes | Yes | Yes | Yes | Yes | Yes |
| Retention analysis | Yes | Yes | Yes | Yes | Yes | Yes |
| User paths / flows | Yes | Yes | Yes | Yes | Yes | Yes |
| Cohorts & segmentation | Yes | Yes | Yes | Yes | Yes | Yes |
| Session replay | No | Yes | Yes | Yes | Yes | Yes |
| Feature flags / experiments | Yes | Yes | Yes | Partial | No | No |
| Self-hostable | Yes | Partial | No | Yes | No | Yes |
| Autocapture | No | Yes | Yes | Yes | Yes | Yes |
| Warehouse / BI export | Partial | Yes | Yes | Partial | Yes | Partial |
| Web & mobile SDKs | Yes | Yes | Yes | Yes | Yes | Yes |
| Free tier | Yes | Yes | Yes | Partial | Yes | No |

## Sources

Sources for Countly. Each alternative is sourced on its own page.

- **Pricing model**: OSS + paid hosting — <https://countly.com/lite> (verified 2026-07-30)
  - Note: Countly Lite is free, open-source, self-hosted software (free forever). Countly Flex (managed private cloud, from $175/mo) and Countly Enterprise (self-hosted or private cloud, custom pricing) are pai
  - Quote: “a single, open source, self-hosted, and secure product analytics platform”
- **Starts at**: $175/mo — <https://countly.com/pricing> (verified 2026-07-30)
  - Note: Cheapest paid tier is Flex (Private cloud), billed monthly, 'Starts at $175/month', usage-based not seat-based. Enterprise is custom/quote-based. The self-hosted Countly Lite edition is free.
  - Quote: “$ 175 / month”
- **Status**: active — <https://github.com/Countly/countly-server/releases> (verified 2026-07-30)
  - Note: Release 25.03.50 published datetime="2026-07-23 18:41:38 UTC", about a week before this research; repo commit history shows commits on the same day as this research (2026-07-30) and is not archived.
  - Quote: “25.03.50”
- **License**: AGPL-3.0, modified §7 (branding clause) — Countly Lite only — <https://raw.githubusercontent.com/Countly/countly-server/master/LICENSE.md> (verified 2026-07-30)
  - Note: Applies to the open-source Countly Lite / Community server (github.com/Countly/countly-server) only. The modified Section 7 adds a clause forbidding removal of Countly branding/logo from the UI. Count
  - Quote: “Countly is provided under AGPL-3.0 with modified Section 7.”
- **Platforms**: Windows, macOS, Linux, iOS, Android, Web — <https://countly.com/lite> (verified 2026-07-30)
  - Note: Same page also states 'Desktop Analytics: Available for macOS, Windows, and Linux applications.' and 'Web Analytics: JavaScript base available for websites and web applications.' GitHub org github.com
  - Quote: “Mobile Analytics: All major platforms, including iOS and Android.”
- **Event tracking**: Yes — <https://countly.com/pricing> (verified 2026-07-30)
  - Note: Listed under the 'Advanced analytics' capability suite, included in both Flex and Enterprise. Self-hosted Countly Lite also tracks custom and built-in events as a core SDK function (countly.com/lite),
  - Quote: “Event tracking”
- **Funnels**: Yes — <https://countly.com/feature/funnels> (verified 2026-07-30)
  - Note: Enterprise-only by default; countly.com/pricing lists Funnels under the 'Intelligence' capability suite as 'Bundled with Enterprise. Add to Flex when you're ready.' Not available in the free self-host
  - Quote: “Improve the user journey with a clearer, step-by-step understanding of user behavior.”
- **Retention analysis**: Yes — <https://countly.com/feature/retention> (verified 2026-07-30)
  - Note: Same tier gating as Funnels: bundled with Enterprise, a paid add-on on Flex ('Intelligence' suite per countly.com/pricing), and not included in the free self-hosted Countly Lite edition.
  - Quote: “Follow retention trends on a daily, weekly, and monthly basis to see user engagement levels.”
- **User paths / flows**: Yes — <https://countly.com/feature/flows> (verified 2026-07-30)
  - Note: Tier-gated like Funnels/Retention: part of the paid 'Intelligence' suite (Enterprise-included, Flex add-on per countly.com/pricing); not in the free self-hosted Countly Lite edition.
  - Quote: “Follow and segment the path of your users through your application.”
- **Cohorts & segmentation**: Yes — <https://countly.com/feature/cohorts> (verified 2026-07-30)
  - Note: Also appears as 'Advanced segmentation' under the paid 'Intelligence' suite on countly.com/pricing (Enterprise-included, Flex add-on); not part of the free self-hosted Countly Lite edition.
  - Quote: “Group users based on their behavior and segment all your data and your actions using these groups.”
- **Session replay**: No — <https://countly.com/features> (verified 2026-07-30)
  - Note: No session-replay or screen-recording feature appears among Countly's 70+ listed features/plugins, and https://countly.com/feature/session-replay 404s. The closest related pages are Flows (aggregate u
  - Quote: “70+ features — All-in-one toolkit for digital analytics and engagement”
- **Feature flags / experiments**: Yes — <https://countly.com/pricing> (verified 2026-07-30)
  - Note: Remote Config (feature flags) is tagged 'lite flex enterprise' on countly.com/features, i.e. available even in the free self-hosted Countly Lite edition. A/B Testing (experiments) is tagged 'enterpris
  - Quote: “Remote config (feature flags)”
- **Self-hostable**: Yes — <https://countly.com/lite> (verified 2026-07-30)
  - Note: This free edition (Countly Lite) is licensed AGPL-3.0 with a modified Section 7 branding clause (github.com/Countly/countly-server/blob/master/LICENSE.md). Countly Enterprise can also be deployed self
  - Quote: “Build outstanding and innovative products with comprehensive insights from a single, open source, self-hosted, and secure product analytics platform.”
- **Autocapture**: No — <https://countly.com/features> (verified 2026-07-30)
  - Note: No 'autocapture' feature or plugin is among Countly's 70+ listed features. The only related page, countly.com/glossary/autocapture, is a generic educational definition of the industry term and does no
  - Quote: “70+ features — All-in-one toolkit for digital analytics and engagement”
- **Warehouse / BI export**: Partial — <https://countly.com/blog/countly-export-data-db-viewer> (verified 2026-07-30)
  - Note: Export works via the DB Viewer plugin's REST API (raw MongoDB collections) or custom scripts, not a native, pre-built connector to a data warehouse or BI tool. No BigQuery/Snowflake/Redshift/Kafka int
  - Quote: “DB Viewer is a plugin that provides a UI to browse databases. But it is also a great option to access Database data through REST API, for example, to export data.”
- **Web & mobile SDKs**: Yes — <https://countly.com/lite> (verified 2026-07-30)
  - Note: Same page: 'Web Analytics: JavaScript base available for websites and web applications.' GitHub org github.com/Countly hosts 20+ SDK repos (countly-sdk-android, countly-sdk-ios, countly-sdk-web/js, re
  - Quote: “Mobile Analytics: All major platforms, including iOS and Android.”
- **Free tier**: Yes — <https://countly.com/lite> (verified 2026-07-30)
  - Note: This is the free, self-hosted Countly Lite edition (page title: 'Countly Lite - Free-Forever Product Analytics'), not a limited free plan of the hosted SaaS. The hosted Flex/Enterprise tiers on countl
  - Quote: “Privacy-conscious analytics made powerful, for anyone, and free forever”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/