# Alternatives to Fathom Privacy-first analytics without cookies. Fathom ranks #8 of 10 in Web analytics, with an Alt Score of 66. It is proprietary, sold by subscription from $45/month and available on the web. 10 of 12 checklist rows are verified against a public source. Source: https://altcatalog.com/alternatives/fathom/ Category: Web analytics ## Where Fathom stands out - **Cookieless / no consent banner** — 5 of 10 apps with a verified answer have this ## Overview - **Who it's for**: Website owners and developers who want traffic analytics without tracking visitors via cookies or personal data, ranging from solo site owners to larger companies concerned with privacy compliance (GDPR, CCPA, ePrivacy). - **What you get**: A lightweight (~2kB) script that tracks pageviews, visitors, and custom events (clicks, signups, sales) without cookies or personal data collection. Includes a real-time dashboard, UTM-based campaign tracking, automated email reports, and unlimited data retention. Works with any website, CMS, or framework, and offers an API for custom integrations. - **How it works**: Sign up and add a single JavaScript snippet to your site; Fathom starts recording pageviews and events immediately, with stats appearing on a real-time dashboard and optional scheduled email reports. ## Profile - **License**: Proprietary (verified 2026-07-11) - **Pricing model**: Subscription (verified 2026-07-11) - **Starts at**: $45/month (verified 2026-07-11) - **Platforms**: Web - **Status**: active (verified 2026-07-11) ## Ranked alternatives | # | App | Alt Score | Licence | Platforms | |---|-----|-----------|---------|-----------| | 1 | [Umami](https://altcatalog.com/alternatives/umami.md) | 93 | MIT | Web | | 2 | [Plausible](https://altcatalog.com/alternatives/plausible.md) | 89 | AGPL-3.0 | Web | | 3 | [PostHog](https://altcatalog.com/alternatives/posthog.md) | 89 | MIT | Web | | 4 | [Pirsch](https://altcatalog.com/alternatives/pirsch.md) | 85 | AGPL-3.0 | Web | | 5 | [Matomo](https://altcatalog.com/alternatives/matomo.md) | 81 | GPL-3.0 | Web | | 6 | [Simple Analytics](https://altcatalog.com/alternatives/simple-analytics.md) | 78 | Proprietary | Web | | 7 | [Mixpanel](https://altcatalog.com/alternatives/mixpanel.md) | 70 | Proprietary | Web | | 8 | [Microsoft Clarity](https://altcatalog.com/alternatives/microsoft-clarity.md) | 59 | ? | Web | | 9 | [Google Analytics](https://altcatalog.com/alternatives/google-analytics.md) | 55 | Proprietary | Web | Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/ ## Feature comparison Legend: Yes / No / Partial / ? (not verified). | Web analytics checklist | Fathom | Umami | Plausible | PostHog | Pirsch | Matomo | |---|---|---|---|---|---|---| | Pricing model | Subscription | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | | Starts at | $45/month | ? | $9/month | ? | $6/month | €29/month | | License | Proprietary | MIT | AGPL-3.0 | MIT | AGPL-3.0 | GPL-3.0 | | Platforms | Web | Web | Web | Web | Web | Web | | Cookieless / no consent banner | Yes | Yes | Yes | Partial | Yes | Partial | | Self-hostable | No | Yes | Yes | Yes | Partial | Yes | | Script size | Yes | Yes | Yes | ? | Yes | ? | | Event tracking | Yes | Yes | Yes | Yes | Yes | Yes | | Funnels | ? | Yes | Yes | Yes | Yes | Partial | | Session replay | ? | ? | No | Yes | ? | Partial | | Data ownership / export | Yes | Yes | Yes | Yes | Yes | Yes | | EU hosting option | Yes | Yes | Yes | Yes | Yes | Yes | | Real-time dashboard | Yes | Yes | Yes | Yes | Yes | Yes | | Free tier limits | Partial | Yes | Partial | Yes | Partial | Yes | | API access | Yes | Yes | Yes | Yes | Yes | Yes | | Open source | No | Yes | Yes | Yes | Yes | Yes | ## Sources Sources for Fathom. Each alternative is sourced on its own page. - **License**: Proprietary — (verified 2026-07-11) - Quote: “why we went closed-source” - **Pricing model**: Subscription — (verified 2026-07-11) - Quote: “pay a fair and sustainable monthly price based on your average monthly page views” - **Starts at**: $45/month — (verified 2026-07-11) - Quote: “Up to 500,000 pageviews $45/month” - **Platforms**: Web — (verified 2026-07-11) - Quote: “Simple web analytics without compromise: Fathom Analytics” - **Status**: active — (verified 2026-07-11) - Quote: “Over the past year we've been quietly rebuilding the engine that powers your Fathom dashboard.” - **Cookieless / no consent banner**: Yes — (verified 2026-07-11) - Quote: “No, Fathom does not use cookies. So you don't need an ugly consent/cookie banner for analytics when you use Fathom” - **Self-hostable**: No — (verified 2026-07-11) - Quote: “Fathom Analytics is hosted by us, on our serverless cloud infrastructure, and we handle everything for you.” - **Script size**: Yes — (verified 2026-07-11) - Quote: “Our lightweight script is just 2kB in your source code.” - **Event tracking**: Yes — (verified 2026-07-11) - Quote: “Set up custom events for actions like button clicks, form submissions, and even ecommerce” - **Data ownership / export**: Yes — (verified 2026-07-11) - Quote: “Your data belongs to you. We never sell it or use it for advertising” - **EU hosting option**: Yes — (verified 2026-07-11) - Quote: “We automagically process all EU visitor data through our EU-located infrastructure, ensuring zero personal data ever leaves the EU.” - **Real-time dashboard**: Yes — (verified 2026-07-11) - Quote: “We process data instantly, so you can see it reflected in your stats immediately.” - **Free tier limits**: Partial — (verified 2026-07-11) - Quote: “7-day free trial of Fathom” - **API access**: Yes — (verified 2026-07-11) - Quote: “Full API access with 600 requests per hour included” - **Open source**: No — (verified 2026-07-11) - Quote: “why we went closed-source” --- Ranked by verified data, never by who paid. https://altcatalog.com/trust/