# Alternatives to Heap

Heap is a product analytics platform built around autocapture — automatically recording every user interaction — so teams can analyze funnels, retention, user paths, and session replay without predefining events.

Heap ranks #8 of 11 in Product analytics, with an Alt Score of 78. It is proprietary, freemium and available on the web. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/heap/
Category: Product analytics

## Overview

- **Who it's for**: Product, growth, and digital experience teams — now part of Contentsquare's customer base — who want deep behavioral analytics without relying on engineers to manually tag every event.
- **What you get**: Autocaptured event tracking, funnels, retention analysis, visual Journeys (user paths), behavior-driven segments/cohorts, dashboards and charts, plus session replay and warehouse sync (Heap Connect) as paid add-ons on higher tiers.
- **How it works**: A single JavaScript snippet (plus native mobile SDKs) automatically captures every click, tap, swipe, pageview, and form fill from the moment it's installed, building a retroactive dataset you can slice into named events, funnels, and cohorts after the fact — no manual instrumentation or code changes needed to add new events.

## Profile

- **License**: Proprietary (verified 2026-07-13)
- **Pricing model**: Freemium (verified 2026-07-13)
- **Starts at**: ?
- **Platforms**: Web
- **Status**: acquired (verified 2026-07-13)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Statsig](https://altcatalog.com/alternatives/statsig.md) | 96 | Proprietary | Web |
| 2 | [Amplitude](https://altcatalog.com/alternatives/amplitude.md) | 93 | Proprietary | Web |
| 3 | [OpenPanel](https://altcatalog.com/alternatives/openpanel.md) | 89 | AGPL-3.0 | Web, iOS, Android |
| 4 | [FullStory](https://altcatalog.com/alternatives/fullstory.md) | 85 | Proprietary | Web, iOS, Android |
| 5 | [Countly](https://altcatalog.com/alternatives/countly.md) | 81 | AGPL-3.0, modified §7 (branding clause) — Countly Lite only | Windows, macOS, Linux, iOS |
| 6 | [LogRocket](https://altcatalog.com/alternatives/logrocket.md) | 81 | Proprietary | Web |
| 7 | [Pendo](https://altcatalog.com/alternatives/pendo.md) | 81 | Proprietary | Web |
| 8 | [Gainsight PX](https://altcatalog.com/alternatives/gainsight-px.md) | 74 | ? | Web, iOS, Android |
| 9 | [Kissmetrics](https://altcatalog.com/alternatives/kissmetrics.md) | 70 | ? | Web, iOS, Android |
| 10 | [Woopra](https://altcatalog.com/alternatives/woopra.md) | 66 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Product analytics checklist | Heap | Statsig | Amplitude | OpenPanel | FullStory | Countly |
|---|---|---|---|---|---|---|
| Pricing model | Freemium | Usage-based | Freemium | OSS + paid hosting | Freemium | OSS + paid hosting |
| Starts at | ? | $150/mo | ? | $2.50/mo | ? | $175/mo |
| License | Proprietary | Proprietary | Proprietary | AGPL-3.0 | Proprietary | AGPL-3.0, modified §7 (branding clause) — Countly Lite only |
| Platforms | Web | Web | Web | Web, iOS, Android | Web, iOS, Android | Windows, macOS, Linux, iOS, Android, Web |
| Event tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Funnels | Yes | Yes | Yes | Yes | Yes | Yes |
| Retention analysis | Yes | Yes | Yes | Yes | Yes | Yes |
| User paths / flows | Yes | Yes | Yes | Yes | Yes | Yes |
| Cohorts & segmentation | Yes | Yes | Yes | Yes | Yes | Yes |
| Session replay | Partial | Yes | Yes | Yes | Yes | No |
| Feature flags / experiments | No | Yes | Yes | Partial | No | Yes |
| Self-hostable | No | Partial | No | Yes | No | Yes |
| Autocapture | Yes | Yes | Yes | Yes | Yes | No |
| Warehouse / BI export | Partial | Yes | Yes | Partial | Yes | Partial |
| Web & mobile SDKs | Yes | Yes | Yes | Yes | Yes | Yes |
| Free tier | Yes | Yes | Yes | Partial | Yes | Yes |

## Sources

Sources for Heap. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.heap.io/legal/heap-master-services-agreement> (verified 2026-07-13)
  - Quote: “Contentsquare, its Affiliates, and/or its licensors own all Intellectual Property Rights and other rights in and to the CS Service and Documentation”
- **Pricing model**: Freemium — <https://www.heap.io/pricing> (verified 2026-07-13)
  - Note: Growth/Pro/Premier are paid tiers priced by session volume; Pro and Premier are quote-gated ("Custom Session Pricing", Contact Us).
  - Quote: “Free Find product-market fit   Access to: • Core analytics charts • Unlimited enrichment sources • Guides integrations • 6 months data history • SSO   Up to 10k monthly sessions”
- **Platforms**: Web — <https://www.heap.io/pricing> (verified 2026-07-13)
  - Note: Heap's analytics console is a hosted web app (login via browser); mobile/web SDKs are for data capture, tracked separately under Web & mobile SDKs.
  - Quote: “Free Trial Request Demo Log In”
- **Status**: acquired — <https://www.heap.io/about> (verified 2026-07-13)
  - Quote: “About Heap Now part of Contentsquare.”
- **Event tracking**: Yes — <https://www.heap.io/platform/event-visualizer> (verified 2026-07-13)
  - Quote: “With the Event Visualizer, anyone can find, name, and manage a complete set of user events, without touching your codebase.”
- **Funnels**: Yes — <https://www.heap.io/platform/charts> (verified 2026-07-13)
  - Quote: “Graph conversion events, build funnels, track retention, and figure out which growth levers influence your business the most.”
- **Retention analysis**: Yes — <https://www.heap.io/use-case/retention> (verified 2026-07-13)
  - Quote: “Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.”
- **User paths / flows**: Yes — <https://www.heap.io/platform/journey-maps> (verified 2026-07-13)
  - Quote: “Heap’s Journeys is a visual map of the paths users take through your product - a map that includes numbers and conversion rates for every single user path and sub-path.”
- **Cohorts & segmentation**: Yes — <https://www.heap.io/platform/segments> (verified 2026-07-13)
  - Quote: “Segments: behavior-driven user cohorts. Create user cohorts based on real actions taken on your site or app.”
- **Session replay**: Partial — <https://www.heap.io/pricing> (verified 2026-07-13)
  - Note: Feature exists (heap.io/platform/session-replay) but on the pricing page it is not included on Free/Growth and is a paid add-on on Pro and Premier.
  - Quote: “Instantly see user flows in context (Session Replay), diagnose errors at the source (Error Analysis), and visualize on-page engagement (Heatmaps) — Now deliver true memorable experiences. Add-on for P”
- **Feature flags / experiments**: No — <https://www.heap.io/platform/segments> (verified 2026-07-13)
  - Note: Heap surfaces no native feature-flagging/experimentation product; experimentation is done via integrations with third-party A/B testing tools (Optimizely, Google Optimize).
  - Quote: “Experiment endlessly using behavioral-based segments via integrations with A/B testing platforms like Optimizely.”
- **Self-hostable**: No — <https://www.heap.io/platform/security> (verified 2026-07-13)
  - Quote: “Heap is hosted in a SOC 2 facility with strictly controlled access, professional security, and intrusion detection systems.”
- **Autocapture**: Yes — <https://www.heap.io/platform/autocapture> (verified 2026-07-13)
  - Quote: “Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, ta”
- **Warehouse / BI export**: Partial — <https://www.heap.io/pricing> (verified 2026-07-13)
  - Note: Heap Connect (heap.io/platform/connect) ships warehouse sync to Redshift/BigQuery/Snowflake/S3, but per pricing it's not included on Free/Growth and is a paid add-on on Pro (included with Premier).
  - Quote: “Sync Heap data to your Data Warehouse — automatically and retroactively. Add-on for Pro, included with Premier”
- **Web & mobile SDKs**: Yes — <https://www.heap.io/platform/mobile> (verified 2026-07-13)
  - Quote: “Heap makes it dead simple to capture a complete set of cross-platform data — web, native mobile, hybrid, IoT devices, and more. Our mobile SDKs are reliable, requiring less code than other solutions.”
- **Free tier**: Yes — <https://www.heap.io/pricing> (verified 2026-07-13)
  - Quote: “Free Find product-market fit   Access to: • Core analytics charts • Unlimited enrichment sources • Guides integrations • 6 months data history • SSO   Up to 10k monthly sessions”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/