# Alternatives to HeyGen

HeyGen is an AI video platform for creating avatar-led videos from text or a photo, translating videos into other languages with dubbing and lip sync, and cloning voices for text-to-speech. It is used through a web app, with companion iOS and Android apps, and offers a separate pay-as-you-go API for developers.

HeyGen ranks #1 of 8 in AI video generators, with an Alt Score of 85. It is proprietary, freemium from $29/mo and available on Web, iOS and Android. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/heygen/
Category: AI video generators

## Where HeyGen stands out

- **Custom avatar training** — 3 of 7 apps with a verified answer have this

## Overview

- **Who it's for**: Marketers, sales and L&D teams, and individual creators who want to produce presenter-led or localized video without filming or hiring voice/video talent.
- **What you get**: Text-to-video and image-to-video generation with 1,100+ stock AI avatars, a custom avatar maker trained from a short recording, text-to-speech in 300+ voices, and AI dubbing/lip sync into 175+ languages.
- **How it works**: Users type a script or upload a photo, pick or train an avatar, choose a voice, and HeyGen renders a video; the AI dubbing tool clones the speaker's voice and resyncs lip movement when translating an existing video.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Freemium (verified 2026-08-03)
- **Starts at**: $29/mo (verified 2026-08-03)
- **Platforms**: Web, iOS, Android
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [InVideo AI](https://altcatalog.com/alternatives/invideo-ai.md) | 81 | Proprietary | Web, iOS, Android |
| 2 | [Kling AI](https://altcatalog.com/alternatives/kling-ai.md) | 78 | Proprietary | Web, macOS, Windows, iOS |
| 3 | [Runway](https://altcatalog.com/alternatives/runway.md) | 74 | Proprietary | Web, iOS |
| 4 | [Synthesia](https://altcatalog.com/alternatives/synthesia.md) | 74 | Proprietary | Web, Browser extension |
| 5 | [Luma](https://altcatalog.com/alternatives/luma-dream-machine.md) | 62 | Proprietary | Web |
| 6 | [Google Veo](https://altcatalog.com/alternatives/google-veo.md) | 59 | Proprietary | Web, iOS, Android |
| 7 | [Pika](https://altcatalog.com/alternatives/pika.md) | 48 | Proprietary | Web, iOS |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| AI video generators checklist | HeyGen | InVideo AI | Kling AI | Runway | Synthesia | Luma |
|---|---|---|---|---|---|---|
| Pricing model | Freemium | Freemium | Freemium | Freemium | Freemium | Subscription |
| Starts at | $29/mo | $17/mo | $8.8/mo | $15/mo | $29/mo | $30/mo |
| License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web, macOS, Windows, iOS, Android | Web, iOS | Web, Browser extension | Web |
| Text-to-video | Yes | Yes | Yes | Yes | Yes | Yes |
| Image-to-video | Yes | Yes | Yes | Yes | Partial | Yes |
| AI avatars | Yes | Yes | Yes | Partial | Yes | ? |
| Text-to-speech voiceover | Yes | Yes | Yes | Yes | Yes | Yes |
| Lip sync | Yes | Yes | Yes | Yes | Yes | Yes |
| Multi-language dubbing | Yes | Yes | Partial | No | Yes | Yes |
| Custom avatar training | Yes | Yes | No | Partial | Partial | ? |
| 4K export | Partial | Partial | Yes | Partial | No | Partial |
| Watermark-free free tier | No | No | No | No | No | ? |
| API access | Yes | ? | Yes | Yes | Partial | Yes |
| Commercial use rights | Partial | Yes | Partial | Yes | Yes | Partial |
| Free tier | Yes | Yes | Yes | Yes | Yes | No |

## Sources

Sources for HeyGen. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.heygen.com/terms> (verified 2026-08-03)
- **Pricing model**: Freemium — <https://www.heygen.com/pricing> (verified 2026-08-03)
- **Starts at**: $29/mo — <https://www.heygen.com/pricing> (verified 2026-08-03)
- **Platforms**: Web, iOS, Android — <https://apps.apple.com/us/app/ai-video-generator-heygen/id6711356409> (verified 2026-08-03)
- **Status**: active — <https://www.heygen.com/pricing> (verified 2026-08-03)
- **Text-to-video**: Yes — <https://www.heygen.com/tool/text-to-video> (verified 2026-08-03)
- **Image-to-video**: Yes — <https://www.heygen.com/tool/image-to-video> (verified 2026-08-03)
- **AI avatars**: Yes — <https://www.heygen.com/avatars> (verified 2026-08-03)
- **Text-to-speech voiceover**: Yes — <https://www.heygen.com/text-to-speech> (verified 2026-08-03)
- **Lip sync**: Yes — <https://www.heygen.com/tool/create-ai-lip-sync-videos> (verified 2026-08-03)
- **Multi-language dubbing**: Yes — <https://www.heygen.com/translate/ai-dubbing> (verified 2026-08-03)
- **Custom avatar training**: Yes — <https://www.heygen.com/tool/custom-avatar> (verified 2026-08-03)
- **4K export**: Partial — <https://www.heygen.com/pricing> (verified 2026-08-03)
- **Watermark-free free tier**: No — <https://www.heygen.com/pricing> (verified 2026-08-03)
- **API access**: Yes — <https://www.heygen.com/api-pricing> (verified 2026-08-03)
- **Commercial use rights**: Partial — <https://www.heygen.com/terms#4-license-to-your-content-for-users-in-the-free-plan> (verified 2026-08-03)
- **Free tier**: Yes — <https://www.heygen.com/pricing> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/