# Alternatives to Iterable

Iterable is an enterprise customer engagement platform for orchestrating cross-channel marketing campaigns across email, SMS, mobile push, in-app, and web. It provides a visual journey builder (Studio) for designing customer journeys that react to real-time behavioral signals, plus AI-driven decisioning (Nova) for personalization. It is sold as proprietary, contact-sales SaaS with no published self-serve pricing.

Iterable ranks #8 of 8 in Marketing automation, with an Alt Score of 51. It is proprietary and sold by subscription. 8 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/iterable/
Category: Marketing automation

## Where Iterable stands out

- **SMS and mobile push** — 4 of 8 apps with a verified answer have this

## Overview

- **Who it's for**: Enterprise marketing teams running cross-channel customer engagement programs across email, SMS, mobile push, in-app, and web.
- **What you get**: A visual, drag-and-drop journey and campaign builder (Studio/Workflow Studio), cross-channel messaging (email, SMS, push, in-app, embedded messaging), real-time segmentation, A/B testing, and AI-driven decisioning (Nova).
- **How it works**: Customer data is ingested from a data warehouse or CDP, marketers build journeys and campaigns in a no-code drag-and-drop studio, and messages fire off real-time behavioral triggers with Nova AI optimizing send decisions across the customer lifecycle.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Subscription (verified 2026-08-03)
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web |
| 3 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web |
| 4 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android |
| 5 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web |
| 6 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android |
| 7 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | Iterable | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Braze |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | OSS + paid hosting | Freemium | Subscription | Subscription | Usage-based |
| Starts at | ? | Free | $20/mo | ? | $15/mo | ? |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | ? | Web | Web | Web | Web, iOS, Android | Web |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Yes | Partial | Yes | Partial | Partial | Yes |
| Lead scoring | ? | Yes | ? | Yes | Partial | Partial |
| Landing page builder | ? | Yes | No | Yes | Partial | Yes |
| Form builder | ? | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | ? | No | Yes | No | Yes | ? |
| A/B testing | Yes | Yes | Yes | Yes | Yes | Yes |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Partial | Yes | Yes | Yes | Partial | Partial |
| Self-hostable | No | Yes | No | No | No | No |
| Free tier | No | Yes | Yes | No | No | No |

## Sources

Sources for Iterable. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://iterable.com/legal/master-services-agreement-060826/> (verified 2026-08-03)
- **Pricing model**: Subscription — <https://iterable.com/legal/master-services-agreement-060826/> (verified 2026-08-03)
- **Status**: active — <https://iterable.com/product/whats-new/> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://iterable.com/product/journeys/> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://iterable.com/product/features/email/> (verified 2026-08-03)
- **SMS and mobile push**: Yes — <https://iterable.com/product/features/mobile/> (verified 2026-08-03)
- **A/B testing**: Yes — <https://iterable.com/product/features/email/> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://iterable.com/product/journeys/> (verified 2026-08-03)
- **Salesforce integration**: Partial — <https://partnerships.iterable.com/partners/technology/zapier> (verified 2026-08-03)
- **Self-hostable**: No — <https://iterable.com/legal/master-services-agreement-060826/> (verified 2026-08-03)
- **Free tier**: No — <https://iterable.com/contact-sales/> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/