# Alternatives to Keap

Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and sales pipeline tools under a single subscription. Thryv Holdings announced a definitive agreement to acquire Keap in December 2024, and the site now brands the product as "Keap, A Thryv, Inc. Brand." Pricing has moved to a single Keap Max plan with a base price plus per-contact and per-user metered add-ons.

Keap ranks #6 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary, sold by subscription from $299/mo and available on Web, iOS and Android. 10 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/keap/
Category: Marketing automation

## Where Keap stands out

- **Built-in CRM** — 3 of 6 apps with a verified answer have this

## Overview

- **Who it's for**: Small businesses and solo entrepreneurs who want one system for CRM, marketing automation, and sales/e-commerce follow-up instead of stitching together separate tools.
- **What you get**: A CRM with contact segmentation and lead scoring, a drag-and-drop automation builder, email and SMS marketing, landing pages and forms, appointment scheduling, quotes/invoices with payment processing, and reporting.
- **How it works**: Users build "When/Then" automations by dragging trigger and action modules onto a visual canvas, and the whole platform is sold as a single plan (Keap Max) priced by included contacts and users, with additional contacts, users, and text/voice usage billed as metered add-ons.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Subscription (verified 2026-08-03)
- **Starts at**: $299/mo (verified 2026-08-03)
- **Platforms**: Web, iOS, Android
- **Status**: acquired (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web |
| 3 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web |
| 4 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android |
| 5 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web |
| 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |
| 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | Keap | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Braze |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | OSS + paid hosting | Freemium | Subscription | Subscription | Usage-based |
| Starts at | $299/mo | Free | $20/mo | ? | $15/mo | ? |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web, iOS, Android | Web | Web | Web | Web, iOS, Android | Web |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Partial | Partial | Yes | Partial | Partial | Yes |
| Lead scoring | Yes | Yes | ? | Yes | Partial | Partial |
| Landing page builder | Yes | Yes | No | Yes | Partial | Yes |
| Form builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | Yes | No | Yes | No | Yes | ? |
| A/B testing | ? | Yes | Yes | Yes | Yes | Yes |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Partial | Yes | Yes | Yes | Partial | Partial |
| Self-hostable | ? | Yes | No | No | No | No |
| Free tier | No | Yes | Yes | No | No | No |

## Sources

Sources for Keap. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://keap.com/legal> (verified 2026-08-03)
- **Pricing model**: Subscription — <https://keap.com/pricing> (verified 2026-08-03)
- **Starts at**: $299/mo — <https://keap.com/pricing> (verified 2026-08-03)
- **Platforms**: Web, iOS, Android — <https://apps.apple.com/us/app/keap-mobile/id1421097870> (verified 2026-08-03)
- **Status**: acquired — <https://keap.com/product-updates/thryv-holdings-announces-strategic-acquisition-of-keap> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://keap.com/product-updates/create-advanced-automations-faster-with-keaps-updated-builder> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://keap.com/pricing> (verified 2026-08-03)
- **SMS and mobile push**: Partial — <https://keap.com/pricing> (verified 2026-08-03)
- **Lead scoring**: Yes — <https://keap.com/pricing> (verified 2026-08-03)
- **Landing page builder**: Yes — <https://keap.com/pricing> (verified 2026-08-03)
- **Form builder**: Yes — <https://keap.com/pricing> (verified 2026-08-03)
- **Built-in CRM**: Yes — <https://keap.com/pricing> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://keap.com/product-updates/create-advanced-automations-faster-with-keaps-updated-builder> (verified 2026-08-03)
- **Salesforce integration**: Partial — <https://keap.com/solutions/integrations> (verified 2026-08-03)
- **Free tier**: No — <https://keap.com/pricing> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/