# Alternatives to Klaviyo

Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer. Billing is based on the number of active profiles in an account plus monthly email-send volume, with mobile messaging metered separately. It integrates with over 350 apps, including ecommerce platforms and CRMs such as Salesforce.

Klaviyo ranks #2 of 8 in Marketing automation, with an Alt Score of 78. It is proprietary, freemium from $20/mo and available on the web. 11 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/klaviyo/
Category: Marketing automation

## Where Klaviyo stands out

- **Free tier** — 2 of 8 apps with a verified answer have this
- **Built-in CRM** — 3 of 6 apps with a verified answer have this
- **Salesforce integration** — 4 of 8 apps with a verified answer have this
- **SMS and mobile push** — 4 of 8 apps with a verified answer have this

## Overview

- **Who it's for**: Ecommerce and B2C brands, particularly those on platforms like Shopify, WooCommerce, and Wix, that want to run email, SMS, and push marketing from unified customer profiles.
- **What you get**: Drag-and-drop flow and campaign builders, web forms/pop-ups, segmentation with predictive analytics (CLV, churn risk), A/B testing, and built-in reporting, plus optional add-ons such as Composer (an AI marketing agent), Customer Hub, Helpdesk, and Marketing Analytics that are billed separately by active-profile count.
- **How it works**: Accounts are billed by tier based on active profiles (any contact eligible to be emailed) combined with a monthly email-send allowance; free accounts stay under 250 active profiles and 500 emails/month, and mobile messaging draws from a separate monthly spend pool.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Freemium (verified 2026-08-03)
- **Starts at**: $20/mo (verified 2026-08-03)
- **Platforms**: Web
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web |
| 3 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android |
| 4 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web |
| 5 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android |
| 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |
| 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | Klaviyo | Mautic | Adobe Marketo Engage | ActiveCampaign | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | Freemium | OSS + paid hosting | Subscription | Subscription | Usage-based | Subscription |
| Starts at | $20/mo | Free | ? | $15/mo | ? | $299/mo |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | Web | Web, iOS, Android | Web | Web, iOS, Android |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Yes | Partial | Partial | Partial | Yes | Partial |
| Lead scoring | ? | Yes | Yes | Partial | Partial | Yes |
| Landing page builder | No | Yes | Yes | Partial | Yes | Yes |
| Form builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | Yes | No | No | Yes | ? | Yes |
| A/B testing | Yes | Yes | Yes | Yes | Yes | ? |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Yes | Yes | Yes | Partial | Partial | Partial |
| Self-hostable | No | Yes | No | No | No | ? |
| Free tier | Yes | Yes | No | No | No | No |

## Sources

Sources for Klaviyo. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.klaviyo.com/legal/terms-of-service> (verified 2026-08-03)
- **Pricing model**: Freemium — <https://www.klaviyo.com/pricing> (verified 2026-08-03)
- **Starts at**: $20/mo — <https://www.klaviyo.com/pricing> (verified 2026-08-03)
- **Platforms**: Web — <https://help.klaviyo.com/hc/en-us/articles/8122127265819> (verified 2026-08-03)
- **Status**: active — <https://www.klaviyo.com/whats-new> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://www.klaviyo.com/features/flows> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://www.klaviyo.com/features/campaigns> (verified 2026-08-03)
- **SMS and mobile push**: Yes — <https://www.klaviyo.com/products/sms-marketing> (verified 2026-08-03)
- **Landing page builder**: No — <https://www.klaviyo.com/features/web-forms> (verified 2026-08-03)
- **Form builder**: Yes — <https://www.klaviyo.com/features/web-forms> (verified 2026-08-03)
- **Built-in CRM**: Yes — <https://www.klaviyo.com/features/customer-profiles> (verified 2026-08-03)
- **A/B testing**: Yes — <https://www.klaviyo.com/features/campaigns> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://www.klaviyo.com/features/flows> (verified 2026-08-03)
- **Salesforce integration**: Yes — <https://marketplace.klaviyo.com/en-us/browse/?categoryId=4> (verified 2026-08-03)
- **Self-hostable**: No — <https://www.klaviyo.com/legal/terms-of-service> (verified 2026-08-03)
- **Free tier**: Yes — <https://www.klaviyo.com/pricing> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/