# Alternatives to Adobe Marketo Engage

Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing. It provides engagement programs (nurture streams), email marketing with A/B testing, smart-campaign behavioral triggers, lead scoring, forms and landing pages, and a bidirectional Salesforce CRM sync. It is sold as an Adobe on-demand (SaaS) service, licensed per contact volume across several editions, with pricing available only through Adobe sales.

Adobe Marketo Engage ranks #3 of 8 in Marketing automation, with an Alt Score of 74. It is proprietary, sold by subscription and available on the web. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/marketo/
Category: Marketing automation

## Where Adobe Marketo Engage stands out

- **Salesforce integration** — 4 of 8 apps with a verified answer have this

## Overview

- **Who it's for**: B2B and B2C marketing teams that need to manage considered-purchase leads across the full buying journey, including demand-generation and account-based marketing use cases.
- **What you get**: Engagement programs (multi-stream nurture), email marketing with A/B and champion/challenger testing, smart campaigns with behavioral triggers, lead/person scoring, forms, free-form and guided landing pages, mobile push notifications, an SMS add-on, and bidirectional Salesforce sync.
- **How it works**: Marketers build Smart Campaigns from a Smart List (filters and triggers) plus a Flow of actions, and orchestrate longer nurture sequences as Engagement Programs whose streams cast content to contacts on a set cadence; contact, account, and activity data sync continuously with a connected CRM such as Salesforce.

## Profile

- **License**: Proprietary (verified 2026-08-03)
- **Pricing model**: Subscription (verified 2026-08-03)
- **Platforms**: Web
- **Status**: active (verified 2026-08-03)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Mautic](https://altcatalog.com/alternatives/mautic.md) | 89 | GPL-3.0 | Web |
| 2 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web |
| 3 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android |
| 4 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web |
| 5 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android |
| 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? |
| 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Marketing automation checklist | Adobe Marketo Engage | Mautic | Klaviyo | ActiveCampaign | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | OSS + paid hosting | Freemium | Subscription | Usage-based | Subscription |
| Starts at | ? | Free | $20/mo | $15/mo | ? | $299/mo |
| License | Proprietary | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | Web | Web, iOS, Android | Web | Web, iOS, Android |
| Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
| SMS and mobile push | Partial | Partial | Yes | Partial | Yes | Partial |
| Lead scoring | Yes | Yes | ? | Partial | Partial | Yes |
| Landing page builder | Yes | Yes | No | Partial | Yes | Yes |
| Form builder | Yes | Yes | Yes | Yes | Yes | Yes |
| Built-in CRM | No | No | Yes | Yes | ? | Yes |
| A/B testing | Yes | Yes | Yes | Yes | Yes | ? |
| Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes |
| Salesforce integration | Yes | Yes | Yes | Partial | Partial | Partial |
| Self-hostable | No | Yes | No | No | No | ? |
| Free tier | No | Yes | Yes | No | No | No |

## Sources

Sources for Adobe Marketo Engage. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html> (verified 2026-08-03)
- **Pricing model**: Subscription — <https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html> (verified 2026-08-03)
- **Platforms**: Web — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/setup/minimum-system-requirements> (verified 2026-08-03)
- **Status**: active — <https://experienceleague.adobe.com/en/docs/marketo/using/release-notes/current> (verified 2026-08-03)
- **Visual journey builder**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/drip-nurturing/creating-an-engagement-program/understanding-engagement-programs> (verified 2026-08-03)
- **Email campaigns**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/creating-an-email-program/understanding-email-programs> (verified 2026-08-03)
- **SMS and mobile push**: Partial — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/mobile-marketing/vibes-sms-messages/create-an-sms-message> (verified 2026-08-03)
- **Lead scoring**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs/program-library/op-scoring-behavior> (verified 2026-08-03)
- **Landing page builder**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/landing-pages/understanding-landing-pages/understanding-free-form-vs-guided-landing-pages> (verified 2026-08-03)
- **Form builder**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/forms/creating-a-form/create-a-form> (verified 2026-08-03)
- **Built-in CRM**: No — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/understanding-the-salesforce-sync> (verified 2026-08-03)
- **A/B testing**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-actions/email-test-a-b-test/understanding-email-testing-options> (verified 2026-08-03)
- **Behavioral event triggers**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/creating-a-smart-campaign/understanding-batch-and-trigger-smart-campaigns> (verified 2026-08-03)
- **Salesforce integration**: Yes — <https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/understanding-the-salesforce-sync> (verified 2026-08-03)
- **Self-hostable**: No — <https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html> (verified 2026-08-03)
- **Free tier**: No — <https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html> (verified 2026-08-03)

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/