# Alternatives to Mautic Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3. Mautic Inc. was acquired by Acquia in 2019, but the project's governance later became an independent open source project fiscally hosted by the Open Source Collective, with Acquia now listed as one of several commercial hosting/support partners. There is no vendor-run SaaS tier from mautic.org itself; the core software is free to self-host, and managed hosting is sold separately by partners such as Dropsolid. Mautic ranks #1 of 8 in Marketing automation, with an Alt Score of 89. It is licensed under GPL-3.0, open source with paid hosting from Free and available on the web. 12 of 12 checklist rows are verified against a public source. Source: https://altcatalog.com/alternatives/mautic/ Category: Marketing automation ## Where Mautic stands out - **Self-hostable** — 1 of 7 apps with a verified answer have this - **Free tier** — 2 of 8 apps with a verified answer have this - **Salesforce integration** — 4 of 8 apps with a verified answer have this ## Overview - **Who it's for**: Marketing teams and agencies that want to run their own marketing automation stack, own their contact data, and avoid per-contact SaaS pricing. - **What you get**: A drag-and-drop Campaign Builder for multi-channel journeys, an email builder with A/B testing and 65+ language support, landing pages, forms with progressive profiling, point-based lead scoring, Company records, an SMS channel, an OneSignal-based push notification channel, a REST API, and plugin integrations with CRMs including Salesforce. - **How it works**: Mautic is a PHP web application you install on your own Apache/NGINX + MySQL/MariaDB server (or via a hosting partner), and marketers manage contacts, campaigns, and content through its browser-based admin interface. ## Profile - **License**: GPL-3.0 (verified 2026-08-03) - **Pricing model**: OSS + paid hosting (verified 2026-08-03) - **Starts at**: Free (verified 2026-08-03) - **Platforms**: Web - **Status**: active (verified 2026-08-03) ## Ranked alternatives | # | App | Alt Score | Licence | Platforms | |---|-----|-----------|---------|-----------| | 1 | [Klaviyo](https://altcatalog.com/alternatives/klaviyo.md) | 78 | Proprietary | Web | | 2 | [Adobe Marketo Engage](https://altcatalog.com/alternatives/marketo.md) | 74 | Proprietary | Web | | 3 | [ActiveCampaign](https://altcatalog.com/alternatives/activecampaign.md) | 70 | Proprietary | Web, iOS, Android | | 4 | [Braze](https://altcatalog.com/alternatives/braze.md) | 70 | Proprietary | Web | | 5 | [Keap](https://altcatalog.com/alternatives/keap.md) | 70 | Proprietary | Web, iOS, Android | | 6 | [Customer.io](https://altcatalog.com/alternatives/customer-io.md) | 59 | Proprietary | ? | | 7 | [Iterable](https://altcatalog.com/alternatives/iterable.md) | 51 | Proprietary | ? | Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/ ## Feature comparison Legend: Yes / No / Partial / ? (not verified). | Marketing automation checklist | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Braze | Keap | |---|---|---|---|---|---|---| | Pricing model | OSS + paid hosting | Freemium | Subscription | Subscription | Usage-based | Subscription | | Starts at | Free | $20/mo | ? | $15/mo | ? | $299/mo | | License | GPL-3.0 | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | | Platforms | Web | Web | Web | Web, iOS, Android | Web | Web, iOS, Android | | Visual journey builder | Yes | Yes | Yes | Yes | Yes | Yes | | Email campaigns | Yes | Yes | Yes | Yes | Yes | Yes | | SMS and mobile push | Partial | Yes | Partial | Partial | Yes | Partial | | Lead scoring | Yes | ? | Yes | Partial | Partial | Yes | | Landing page builder | Yes | No | Yes | Partial | Yes | Yes | | Form builder | Yes | Yes | Yes | Yes | Yes | Yes | | Built-in CRM | No | Yes | No | Yes | ? | Yes | | A/B testing | Yes | Yes | Yes | Yes | Yes | ? | | Behavioral event triggers | Yes | Yes | Yes | Yes | Yes | Yes | | Salesforce integration | Yes | Yes | Yes | Partial | Partial | Partial | | Self-hostable | Yes | No | No | No | No | ? | | Free tier | Yes | Yes | No | No | No | No | ## Sources Sources for Mautic. Each alternative is sourced on its own page. - **License**: GPL-3.0 — (verified 2026-08-03) - **Pricing model**: OSS + paid hosting — (verified 2026-08-03) - **Starts at**: Free — (verified 2026-08-03) - **Platforms**: Web — (verified 2026-08-03) - **Status**: active — (verified 2026-08-03) - **Visual journey builder**: Yes — (verified 2026-08-03) - **Email campaigns**: Yes — (verified 2026-08-03) - **SMS and mobile push**: Partial — (verified 2026-08-03) - **Lead scoring**: Yes — (verified 2026-08-03) - **Landing page builder**: Yes — (verified 2026-08-03) - **Form builder**: Yes — (verified 2026-08-03) - **Built-in CRM**: No — (verified 2026-08-03) - **A/B testing**: Yes — (verified 2026-08-03) - **Behavioral event triggers**: Yes — (verified 2026-08-03) - **Salesforce integration**: Yes — (verified 2026-08-03) - **Self-hostable**: Yes — (verified 2026-08-03) - **Free tier**: Yes — (verified 2026-08-03) --- Ranked by verified data, never by who paid. https://altcatalog.com/trust/