# Alternatives to Microsoft Clarity Free heatmaps and session recordings. Microsoft Clarity ranks #9 of 10 in Web analytics, with an Alt Score of 59. It is free and available on the web. 11 of 12 checklist rows are verified against a public source. Source: https://altcatalog.com/alternatives/microsoft-clarity/ Category: Web analytics ## Overview - **Who it's for**: Website and app owners, product managers, and marketers who want to understand how visitors actually use their site or app, without a paid analytics budget. - **What you get**: Session recordings that replay real user visits, heatmaps showing where people click, scroll, and drag, and dashboards that surface AI-generated summaries and trends across sessions. It also includes rage-click and dead-click detection, and a mobile SDK for Android, iOS, Flutter, and React Native. It's free with no traffic limits and integrates with Google Analytics. - **How it works**: You add a small JavaScript snippet to your site (or the mobile SDK to your app), and Clarity starts capturing anonymized session data and interaction events. Results appear in a web dashboard where you review heatmaps, watch recordings, and filter sessions by behavior, device, or custom criteria. ## Profile - **License**: ? - **Pricing model**: Free (verified 2026-07-11) - **Starts at**: ? - **Platforms**: Web - **Status**: active (verified 2026-07-11) ## Ranked alternatives | # | App | Alt Score | Licence | Platforms | |---|-----|-----------|---------|-----------| | 1 | [Umami](https://altcatalog.com/alternatives/umami.md) | 93 | MIT | Web | | 2 | [Plausible](https://altcatalog.com/alternatives/plausible.md) | 89 | AGPL-3.0 | Web | | 3 | [PostHog](https://altcatalog.com/alternatives/posthog.md) | 89 | MIT | Web | | 4 | [Pirsch](https://altcatalog.com/alternatives/pirsch.md) | 85 | AGPL-3.0 | Web | | 5 | [Matomo](https://altcatalog.com/alternatives/matomo.md) | 81 | GPL-3.0 | Web | | 6 | [Simple Analytics](https://altcatalog.com/alternatives/simple-analytics.md) | 78 | Proprietary | Web | | 7 | [Mixpanel](https://altcatalog.com/alternatives/mixpanel.md) | 70 | Proprietary | Web | | 8 | [Fathom](https://altcatalog.com/alternatives/fathom.md) | 66 | Proprietary | Web | | 9 | [Google Analytics](https://altcatalog.com/alternatives/google-analytics.md) | 55 | Proprietary | Web | Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/ ## Feature comparison Legend: Yes / No / Partial / ? (not verified). | Web analytics checklist | Microsoft Clarity | Umami | Plausible | PostHog | Pirsch | Matomo | |---|---|---|---|---|---|---| | Pricing model | Free | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | OSS + paid hosting | | Starts at | ? | ? | $9/month | ? | $6/month | €29/month | | License | ? | MIT | AGPL-3.0 | MIT | AGPL-3.0 | GPL-3.0 | | Platforms | Web | Web | Web | Web | Web | Web | | Cookieless / no consent banner | No | Yes | Yes | Partial | Yes | Partial | | Self-hostable | No | Yes | Yes | Yes | Partial | Yes | | Script size | ? | Yes | Yes | ? | Yes | ? | | Event tracking | Yes | Yes | Yes | Yes | Yes | Yes | | Funnels | Yes | Yes | Yes | Yes | Yes | Partial | | Session replay | Yes | ? | No | Yes | ? | Partial | | Data ownership / export | Partial | Yes | Yes | Yes | Yes | Yes | | EU hosting option | Partial | Yes | Yes | Yes | Yes | Yes | | Real-time dashboard | Partial | Yes | Yes | Yes | Yes | Yes | | Free tier limits | Yes | Yes | Partial | Yes | Partial | Yes | | API access | Partial | Yes | Yes | Yes | Yes | Yes | | Open source | Partial | Yes | Yes | Yes | Yes | Yes | ## Sources Sources for Microsoft Clarity. Each alternative is sourced on its own page. - **Pricing model**: Free — (verified 2026-07-11) - Quote: “Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version.” - **Platforms**: Web — (verified 2026-07-11) - Quote: “Clarity is a user behavior analytics tool that helps you understand how users interact with your website.” - **Status**: active — (verified 2026-07-11) - Quote: “Clarity processes more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.” - **Cookieless / no consent banner**: No — (verified 2026-07-11) - Quote: “Clarity's typical usage requires that non-essential cookies are set on your visitor's browser.” - **Self-hostable**: No — (verified 2026-07-11) - Quote: “Your data is stored in the Microsoft Azure cloud service.” - **Event tracking**: Yes — (verified 2026-07-11) - Quote: “You can create new smart events completely code-free by navigating to Settings -> Smart events.” - **Funnels**: Yes — (verified 2026-07-11) - Quote: “Funnels are an ordered group of user actions, providing a clear view of user progression through each step of the flow.” - **Session replay**: Yes — (verified 2026-07-11) - Quote: “A session recording is a visual way to watch real user interactions on your site or app.” - **Data ownership / export**: Partial — (verified 2026-07-11) - Quote: “The Microsoft Clarity Data Export API enables users to download their dashboard data programmatically, facilitating advanced data analysis, and system integration.” - **EU hosting option**: Partial — (verified 2026-07-11) - Quote: “Clarity customers in the EU are contracting with Microsoft Ireland Operations Limited (MIOL), which has a special contract (SCCs) with Microsoft Corporation (in the United States) allowing cross-borde” - **Real-time dashboard**: Partial — (verified 2026-07-11) - Quote: “Data is analyzed and ready to view in near real time, so you don't have to wait.” - **Free tier limits**: Yes — (verified 2026-07-11) - Quote: “Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version.” - **API access**: Partial — (verified 2026-07-11) - Quote: “Maximum of 10 API requests are allowed per project per day.” - **Open source**: Partial — (verified 2026-07-11) - Quote: “The code to capture this information is open source and available on GitHub.” --- Ranked by verified data, never by who paid. https://altcatalog.com/trust/