# Alternatives to Moz

The SEO educator with DA metric.

Moz ranks #2 of 10 in SEO tools, with an Alt Score of 91. It is proprietary, sold by subscription from $49/month and available on the web. 10 of 10 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/moz/
Category: SEO tools

## Where Moz stands out

- **Local SEO** — 4 of 10 apps with a verified answer have this
- **Price per seat** — 5 of 10 apps with a verified answer have this

## Overview

- **Who it's for**: Marketers, SEO specialists, and agencies who need to research keywords, track rankings, and manage a site's organic search performance.
- **What you get**: A suite covering keyword research (Keyword Explorer, with volume, difficulty, and CTR-based Priority scoring), rank tracking across desktop and mobile with historical trends, technical site audits (broken links, redirects, duplicate content, missing tags), and link analysis via Link Explorer, including Moz's own Domain Authority metric for evaluating link and domain strength.
- **How it works**: You add a site/campaign, target keywords, and competitors; Moz then crawls the site and web to surface ranking positions, technical issues, and backlink data in dashboards and scheduled reports you monitor over time.

## Profile

- **License**: Proprietary (verified 2026-07-11)
- **Pricing model**: Subscription (verified 2026-07-11)
- **Starts at**: $49/month (verified 2026-07-11)
- **Platforms**: Web
- **Status**: active (verified 2026-07-11)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Ahrefs](https://altcatalog.com/alternatives/ahrefs.md) | 91 | Proprietary | Web |
| 2 | [SE Ranking](https://altcatalog.com/alternatives/se-ranking.md) | 91 | Proprietary | ? |
| 3 | [Semrush](https://altcatalog.com/alternatives/semrush.md) | 91 | Proprietary | Web |
| 4 | [Serpstat](https://altcatalog.com/alternatives/serpstat.md) | 82 | Proprietary | Web |
| 5 | [Mangools](https://altcatalog.com/alternatives/mangools.md) | 68 | Proprietary | Web |
| 6 | [Ubersuggest](https://altcatalog.com/alternatives/ubersuggest.md) | 68 | Proprietary | Web |
| 7 | [SpyFu](https://altcatalog.com/alternatives/spyfu.md) | 55 | Proprietary | Web |
| 8 | [Screaming Frog](https://altcatalog.com/alternatives/screaming-frog.md) | 42 | Proprietary | Windows, macOS, Linux |
| 9 | [Majestic](https://altcatalog.com/alternatives/majestic.md) | 37 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| SEO tools checklist | Moz | Ahrefs | SE Ranking | Semrush | Serpstat | Mangools |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Subscription | Subscription | Subscription | Freemium | Subscription |
| Starts at | $49/month | $29/month | $129/month | $139/mo | $50/month | ? |
| License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | ? | Web | Web | Web |
| Rank tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Backlink index size | Yes | Yes | Yes | Yes | Yes | Partial |
| Keyword research | Yes | Yes | Yes | Yes | Yes | Yes |
| Site audit crawler | Yes | Yes | Yes | Yes | Yes | No |
| Content optimization | Yes | Yes | Yes | Yes | Yes | Partial |
| Local SEO | Yes | Yes | Yes | Yes | Partial | Partial |
| API access | Partial | Partial | Yes | Partial | Partial | Yes |
| Price per seat | Yes | Yes | Partial | Yes | No | No |
| Free tier / trial | Partial | Partial | Partial | Partial | Yes | Yes |
| SERP features tracking | Yes | Yes | Yes | Yes | Yes | Yes |

## Sources

Sources for Moz. Each alternative is sourced on its own page.

- **Pricing model**: Subscription — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “We offer a 20% discount on your Moz Pro base plan when you pay yearly.”
- **Starts at**: $49/month — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “Our entry-level plan is available for $49/month.”
- **License**: Proprietary — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “© 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.”
- **Platforms**: Web — <https://moz.com/products/pro> (verified 2026-07-11)
  - Quote: “a centralized dashboard, so you can focus on growing your business.”
- **Status**: active — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “© 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.”
- **Rank tracking**: Yes — <https://moz.com/products/pro/rank-tracking> (verified 2026-07-11)
  - Quote: “Track local and national rankings to see where you and your competitors are showing up in the SERPs.”
- **Backlink index size**: Yes — <https://moz.com/link-explorer> (verified 2026-07-11)
  - Quote: “Explore over 40 trillion links for powerful backlink data.”
- **Keyword research**: Yes — <https://moz.com/explorer> (verified 2026-07-11)
  - Quote: “Keyword Explorer is your comprehensive keyword research tool featuring over 1.25 billion keyword suggestions.”
- **Site audit crawler**: Yes — <https://moz.com/products/pro/site-crawl> (verified 2026-07-11)
  - Quote: “Moz Pro's Site Crawl identifies roadblocks that may keep search engines from successfully crawling your site. Easily spot technical issues and learn how to fix them.”
- **Content optimization**: Yes — <https://moz.com/products/pro/on-page-optimization> (verified 2026-07-11)
  - Quote: “Spend your time where it matters most with prioritized recommendations to improve page optimization and maximize your potential to rank for your target keywords”
- **Local SEO**: Yes — <https://moz.com/products/local> (verified 2026-07-11)
  - Quote: “Moz’s powerful local SEO tool offers centralized listing and reputation management to help you save time, reach more customers, and monitor the online health of your business.”
- **API access**: Partial — <https://moz.com/products/api> (verified 2026-07-11)
  - Quote: “Access the power of Moz Data to drive growth, extract Insights, and quickly build innovative applications that users love – starting at $20.”
- **Price per seat**: Yes — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “Additional user seats are just $49/mo. per seat on any plan level.”
- **Free tier / trial**: Partial — <https://moz.com/products/pro/pricing> (verified 2026-07-11)
  - Quote: “you're welcome to take a free trial or sign up for a free Moz Community account which will give you limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.”
- **SERP features tracking**: Yes — <https://moz.com/explorer> (verified 2026-07-11)
  - Quote: “Spot featured snippet and SERP feature opportunities.”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/