# Alternatives to Semrush

All-in-one marketing intelligence.

Semrush ranks #4 of 10 in SEO tools, with an Alt Score of 91. It is proprietary, sold by subscription from $139/mo and available on the web. 10 of 10 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/semrush/
Category: SEO tools

## Where Semrush stands out

- **Local SEO** — 4 of 10 apps with a verified answer have this
- **Price per seat** — 5 of 10 apps with a verified answer have this

## Overview

- **Who it's for**: SEO specialists, content marketers, PPC managers, and agencies who need to research, plan, and track a brand's online visibility and competitors.
- **What you get**: Semrush provides keyword research and rank tracking, technical SEO site audits, backlink analysis, competitor and traffic analytics, content optimization tools, and PPC/advertising research, all backed by a large database of keywords, domains, and backlinks. It also includes local listing management and social media scheduling tools.
- **How it works**: Users enter a domain, keyword, or competitor URL into a given tool to pull data and reports, then use dashboards to track rankings, audit site health, or analyze competitor strategies over time.

## Profile

- **License**: Proprietary (verified 2026-07-11)
- **Pricing model**: Subscription (verified 2026-07-11)
- **Starts at**: $139/mo (verified 2026-07-11)
- **Platforms**: Web
- **Status**: active (verified 2026-07-11)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Ahrefs](https://altcatalog.com/alternatives/ahrefs.md) | 91 | Proprietary | Web |
| 2 | [Moz](https://altcatalog.com/alternatives/moz.md) | 91 | Proprietary | Web |
| 3 | [SE Ranking](https://altcatalog.com/alternatives/se-ranking.md) | 91 | Proprietary | ? |
| 4 | [Serpstat](https://altcatalog.com/alternatives/serpstat.md) | 82 | Proprietary | Web |
| 5 | [Mangools](https://altcatalog.com/alternatives/mangools.md) | 68 | Proprietary | Web |
| 6 | [Ubersuggest](https://altcatalog.com/alternatives/ubersuggest.md) | 68 | Proprietary | Web |
| 7 | [SpyFu](https://altcatalog.com/alternatives/spyfu.md) | 55 | Proprietary | Web |
| 8 | [Screaming Frog](https://altcatalog.com/alternatives/screaming-frog.md) | 42 | Proprietary | Windows, macOS, Linux |
| 9 | [Majestic](https://altcatalog.com/alternatives/majestic.md) | 37 | Proprietary | Web |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| SEO tools checklist | Semrush | Ahrefs | Moz | SE Ranking | Serpstat | Mangools |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Subscription | Subscription | Subscription | Freemium | Subscription |
| Starts at | $139/mo | $29/month | $49/month | $129/month | $50/month | ? |
| License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary |
| Platforms | Web | Web | Web | ? | Web | Web |
| Rank tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Backlink index size | Yes | Yes | Yes | Yes | Yes | Partial |
| Keyword research | Yes | Yes | Yes | Yes | Yes | Yes |
| Site audit crawler | Yes | Yes | Yes | Yes | Yes | No |
| Content optimization | Yes | Yes | Yes | Yes | Yes | Partial |
| Local SEO | Yes | Yes | Yes | Yes | Partial | Partial |
| API access | Partial | Partial | Partial | Yes | Partial | Yes |
| Price per seat | Yes | Yes | Yes | Partial | No | No |
| Free tier / trial | Partial | Partial | Partial | Partial | Yes | Yes |
| SERP features tracking | Yes | Yes | Yes | Yes | Yes | Yes |

## Sources

Sources for Semrush. Each alternative is sourced on its own page.

- **License**: Proprietary — <https://www.semrush.com/company/legal/website-terms-of-use/> (verified 2026-07-11)
  - Quote: “The Site is based upon proprietary Semrush technology and includes the Content.”
- **Pricing model**: Subscription — <https://www.semrush.com/prices/> (verified 2026-07-11)
  - Quote: “$117.33/mo billed annually”
- **Starts at**: $139/mo — <https://www.semrush.com/prices/> (verified 2026-07-11)
  - Quote: “$139”
- **Platforms**: Web — <https://www.semrush.com/company/legal/website-terms-of-use/> (verified 2026-07-11)
  - Quote: “The Site is based upon proprietary Semrush technology and includes the Content.”
- **Status**: active — <https://www.semrush.com/news/402397-semrush-introduces-toolkits-a-smarter-ai-powered-all-in-one-platform-for-marketers/> (verified 2026-07-11)
  - Quote: “Toolkits—an AI‑powered, all‑in‑one platform that puts marketers in control of their stack, streamlines every workflow, and drives measurable results.”
- **Rank tracking**: Yes — <https://www.semrush.com/features/position-tracking/> (verified 2026-07-11)
  - Quote: “Position Tracking is a versatile keyword position monitoring tool that keeps you aware of changes in your website's ranking on search engines.”
- **Backlink index size**: Yes — <https://www.semrush.com/analytics/backlinks/> (verified 2026-07-11)
  - Quote: “a backlink index of more than 43 trillion backlinks and 390 million referring domains”
- **Keyword research**: Yes — <https://www.semrush.com/features/keyword-research/> (verified 2026-07-11)
  - Quote: “Dive into the largest keyword research database on the market and use AI insights to drive your SEO and PPC strategies.”
- **Site audit crawler**: Yes — <https://www.semrush.com/siteaudit/> (verified 2026-07-11)
  - Quote: “Site Audit crawls your entire site, checks for hundreds of technical and on-page issues, tracks progress over time, and lets you schedule automatic audits.”
- **Content optimization**: Yes — <https://www.semrush.com/features/content-optimization-tools/> (verified 2026-07-11)
  - Quote: “Ensure your text is unique and search optimized in a few clicks, right in your Google Docs or WordPress account.”
- **Local SEO**: Yes — <https://www.semrush.com/features/local-seo-tools/> (verified 2026-07-11)
  - Quote: “List your business across a wide range of local directories to keep the information accurate and strengthen local SEO.”
- **API access**: Partial — <https://developer.semrush.com/api/get-started/api-access/> (verified 2026-07-11)
  - Quote: “Standard API access is available to users of the SEO Toolkit who have a Business subscription.”
- **Price per seat**: Yes — <https://www.semrush.com/prices/> (verified 2026-07-11)
  - Quote: “Starting at $45/mo”
- **Free tier / trial**: Partial — <https://www.semrush.com/prices/> (verified 2026-07-11)
  - Quote: “Try Semrush free for seven days. Cancel anytime.”
- **SERP features tracking**: Yes — <https://www.semrush.com/features/position-tracking/> (verified 2026-07-11)
  - Quote: “Discover your opportunities to appear at the top of Google's SERP with the Featured Snippets report. Set up a project to check which keywords are triggering SERP Features with search trends.”

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Ranked by verified data, never by who paid. https://altcatalog.com/trust/