# Alternatives to SpyFu Competitor PPC and SEO history. SpyFu ranks #8 of 10 in SEO tools, with an Alt Score of 55. It is proprietary, sold by subscription from $39/month and available on the web. 9 of 10 checklist rows are verified against a public source. Source: https://altcatalog.com/alternatives/spyfu/ Category: SEO tools ## Where SpyFu stands out - **Price per seat** — 5 of 10 apps with a verified answer have this ## Overview - **Who it's for**: Digital marketers, SEO/PPC specialists, and agencies who need to research competitors' search marketing strategies rather than just track their own site. - **What you get**: SpyFu shows every keyword a domain has ever ranked for organically and every keyword it has bought on Google Ads, along with historical ad copy and spend estimates. It includes keyword research tools (search volume, CPC, difficulty), SERP and backlink analysis, and rank tracking for your own site. - **How it works**: Enter a competitor's domain to pull up its organic rankings, ad history, and keyword data, or enter your own domain to find keyword gaps against competitors and get ranking/bidding recommendations. ## Profile - **License**: Proprietary (verified 2026-07-11) - **Pricing model**: Subscription (verified 2026-07-11) - **Starts at**: $39/month (verified 2026-07-11) - **Platforms**: Web - **Status**: active (verified 2026-07-11) ## Ranked alternatives | # | App | Alt Score | Licence | Platforms | |---|-----|-----------|---------|-----------| | 1 | [Ahrefs](https://altcatalog.com/alternatives/ahrefs.md) | 91 | Proprietary | Web | | 2 | [Moz](https://altcatalog.com/alternatives/moz.md) | 91 | Proprietary | Web | | 3 | [SE Ranking](https://altcatalog.com/alternatives/se-ranking.md) | 91 | Proprietary | ? | | 4 | [Semrush](https://altcatalog.com/alternatives/semrush.md) | 91 | Proprietary | Web | | 5 | [Serpstat](https://altcatalog.com/alternatives/serpstat.md) | 82 | Proprietary | Web | | 6 | [Mangools](https://altcatalog.com/alternatives/mangools.md) | 68 | Proprietary | Web | | 7 | [Ubersuggest](https://altcatalog.com/alternatives/ubersuggest.md) | 68 | Proprietary | Web | | 8 | [Screaming Frog](https://altcatalog.com/alternatives/screaming-frog.md) | 42 | Proprietary | Windows, macOS, Linux | | 9 | [Majestic](https://altcatalog.com/alternatives/majestic.md) | 37 | Proprietary | Web | Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/ ## Feature comparison Legend: Yes / No / Partial / ? (not verified). | SEO tools checklist | SpyFu | Ahrefs | Moz | SE Ranking | Semrush | Serpstat | |---|---|---|---|---|---|---| | Pricing model | Subscription | Subscription | Subscription | Subscription | Subscription | Freemium | | Starts at | $39/month | $29/month | $49/month | $129/month | $139/mo | $50/month | | License | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | Proprietary | | Platforms | Web | Web | Web | ? | Web | Web | | Rank tracking | Yes | Yes | Yes | Yes | Yes | Yes | | Backlink index size | Partial | Yes | Yes | Yes | Yes | Yes | | Keyword research | Yes | Yes | Yes | Yes | Yes | Yes | | Site audit crawler | No | Yes | Yes | Yes | Yes | Yes | | Content optimization | Partial | Yes | Yes | Yes | Yes | Yes | | Local SEO | No | Yes | Yes | Yes | Yes | Partial | | API access | Partial | Partial | Partial | Yes | Partial | Partial | | Price per seat | Yes | Yes | Yes | Partial | Yes | No | | Free tier / trial | Partial | Partial | Partial | Partial | Partial | Yes | | SERP features tracking | ? | Yes | Yes | Yes | Yes | Yes | ## Sources Sources for SpyFu. Each alternative is sourced on its own page. - **Platforms**: Web — (verified 2026-07-11) - Quote: “Indexing over 7.2 trillion results across 152 million domains” - **License**: Proprietary — (verified 2026-07-11) - Quote: “SpyFu Pricing -- Starting at $29 a Month” - **Pricing model**: Subscription — (verified 2026-07-11) - Quote: “Cancel Anytime Via Email, Livechat, or Phone” - **Starts at**: $39/month — (verified 2026-07-11) - Quote: “$39 /month” - **Status**: active — (verified 2026-07-11) - Quote: “RivalFlow AI is a separate tool, but it works well with SpyFu research” - **Rank tracking**: Yes — (verified 2026-07-11) - Quote: “When you add keywords to a project, we'll report back every week with your domain's SEO rankings and PPC average positions in Google Ads” - **Backlink index size**: Partial — (verified 2026-07-11) - Quote: “When we discover a newly ranked page (A, in the image below), we crawl that specific page to find any outbound links from it” - **Keyword research**: Yes — (verified 2026-07-11) - Quote: “Indexing over 7.2 trillion results across 152 million domains” - **Site audit crawler**: No — (verified 2026-07-11) - Quote: “SpyFu's Site Audit tool (coming soon)” - **Content optimization**: Partial — (verified 2026-07-11) - Quote: “RivalFlow AI is a separate tool, but it works well with SpyFu research” - **Local SEO**: No — (verified 2026-07-11) - Quote: “SpyFu's keyword tools are useful here: search a competitor in your area and look at the local keyword variations they're ranking for that you aren't” - **API access**: Partial — (verified 2026-07-11) - Quote: “API access comes with every Pro or Team membership” - **Price per seat**: Yes — (verified 2026-07-11) - Quote: “$30 for each additional” - **Free tier / trial**: Partial — (verified 2026-07-11) - Quote: “there is no limit to how long you can use it for free” --- Ranked by verified data, never by who paid. https://altcatalog.com/trust/