# Alternatives to Woopra

Woopra is a customer journey and product analytics platform offering real-time event tracking, funnels, retention, and cohort/segment analysis, paired with automation triggers based on user behavior. It targets growth and product teams who want analytics tied to marketing automation and CRM-style people profiles.

Woopra ranks #11 of 11 in Product analytics, with an Alt Score of 66. It is proprietary, sold by subscription from $999/mo and available on the web. 12 of 12 checklist rows are verified against a public source.

Source: https://altcatalog.com/alternatives/woopra/
Category: Product analytics

## Overview

- **Who it's for**: Woopra is aimed at marketing, product, and customer-success teams at SaaS, ecommerce, mobile, and other digital businesses who need to analyze an individual customer's full journey across web, product, and support touchpoints rather than isolated pageview metrics. The Pro plan is positioned for funded startups and mid-sized companies, with an Enterprise tier for larger organizations needing custom data retention, data governance, and SSO.
- **What you get**: The product builds a real-time, per-visitor profile that stitches together anonymous and identified activity across devices, then exposes that data through Journey, Trends, Retention, Cohort, and People reports plus segmentation, triggers/automations, and 60+ third-party integrations. Enterprise plans add data warehouse sync, organization (B2B) tracking, and additional AI-assisted analysis features.
- **How it works**: Sites and apps send events into Woopra using a JavaScript snippet/browser tracker, server-side SDKs, mobile SDKs, or the HTTP Tracking API; a customizable schema defines how each custom event or user property is labeled and aggregated. Reports are then built in the web dashboard by selecting segments, timeframes, and steps/events without writing SQL or code.

## Profile

- **License**: Proprietary (verified 2026-07-30)
- **Pricing model**: Subscription (verified 2026-07-30)
- **Starts at**: $999/mo (verified 2026-07-30)
- **Platforms**: Web
- **Status**: active (verified 2026-07-30)

## Ranked alternatives

| # | App | Alt Score | Licence | Platforms |
|---|-----|-----------|---------|-----------|
| 1 | [Statsig](https://altcatalog.com/alternatives/statsig.md) | 96 | Proprietary | Web |
| 2 | [Amplitude](https://altcatalog.com/alternatives/amplitude.md) | 93 | Proprietary | Web |
| 3 | [OpenPanel](https://altcatalog.com/alternatives/openpanel.md) | 89 | AGPL-3.0 | Web, iOS, Android |
| 4 | [FullStory](https://altcatalog.com/alternatives/fullstory.md) | 85 | Proprietary | Web, iOS, Android |
| 5 | [Countly](https://altcatalog.com/alternatives/countly.md) | 81 | AGPL-3.0, modified §7 (branding clause) — Countly Lite only | Windows, macOS, Linux, iOS |
| 6 | [LogRocket](https://altcatalog.com/alternatives/logrocket.md) | 81 | Proprietary | Web |
| 7 | [Pendo](https://altcatalog.com/alternatives/pendo.md) | 81 | Proprietary | Web |
| 8 | [Heap](https://altcatalog.com/alternatives/heap.md) | 78 | Proprietary | Web |
| 9 | [Gainsight PX](https://altcatalog.com/alternatives/gainsight-px.md) | 74 | ? | Web, iOS, Android |
| 10 | [Kissmetrics](https://altcatalog.com/alternatives/kissmetrics.md) | 70 | ? | Web, iOS, Android |

Alt Score = Verified coverage (90%) + Visibility (10%). See https://altcatalog.com/how-alt-score-works/

## Feature comparison

Legend: Yes / No / Partial / ? (not verified).

| Product analytics checklist | Woopra | Statsig | Amplitude | OpenPanel | FullStory | Countly |
|---|---|---|---|---|---|---|
| Pricing model | Subscription | Usage-based | Freemium | OSS + paid hosting | Freemium | OSS + paid hosting |
| Starts at | $999/mo | $150/mo | ? | $2.50/mo | ? | $175/mo |
| License | Proprietary | Proprietary | Proprietary | AGPL-3.0 | Proprietary | AGPL-3.0, modified §7 (branding clause) — Countly Lite only |
| Platforms | Web | Web | Web | Web, iOS, Android | Web, iOS, Android | Windows, macOS, Linux, iOS, Android, Web |
| Event tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Funnels | Yes | Yes | Yes | Yes | Yes | Yes |
| Retention analysis | Yes | Yes | Yes | Yes | Yes | Yes |
| User paths / flows | Yes | Yes | Yes | Yes | Yes | Yes |
| Cohorts & segmentation | Yes | Yes | Yes | Yes | Yes | Yes |
| Session replay | No | Yes | Yes | Yes | Yes | No |
| Feature flags / experiments | No | Yes | Yes | Partial | No | Yes |
| Self-hostable | No | Partial | No | Yes | No | Yes |
| Autocapture | Yes | Yes | Yes | Yes | Yes | No |
| Warehouse / BI export | Partial | Yes | Yes | Partial | Yes | Partial |
| Web & mobile SDKs | Yes | Yes | Yes | Yes | Yes | Yes |
| Free tier | No | Yes | Yes | Partial | Yes | Yes |

## Sources

Sources for Woopra. Each alternative is sourced on its own page.

- **Pricing model**: Subscription — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Priced as tiered monthly/annual plans keyed to event-volume tier (5M/10M/15M/20M/30M events per month), not metered per-unit billing, so classified as Subscription rather than Usage-based -- reviewer
  - Quote: “Pro. Starting at $999/mo. Start 30-Day Trial. Enterprise. Custom. Contact Sales.”
- **Starts at**: $999/mo — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Cheapest tier is 5M events/month at $999/mo; price scales up with higher event-volume tiers. Enterprise pricing is custom/undisclosed.
  - Quote: “Pro ... Starting at ... Pay annually ... $999 /mo ... Start 30-Day Trial”
- **Status**: active — <https://github.com/woopra/browser-tracker/commits/master> (verified 2026-07-30)
  - Note: Commit dated 2026-03-16 (about 4.5 months before this research date of 2026-07-30) on the actively maintained browser-tracker repo; branch history also references the current 'AIRIS' Enterprise plan n
  - Quote: “feat: add custom tracking domain support (#35)”
- **License**: Proprietary — <https://www.woopra.com/tos> (verified 2026-07-30)
  - Note: Woopra is closed-source SaaS with no public LICENSE file; this is the ToS proprietary-rights clause. The copyright year printed there (2013-14) is stale boilerplate and does not reflect current activi
  - Quote: “Proprietary Rights. Unless otherwise specified in these Terms, all information and screens appearing on this Site, including documents, services, site design, text, graphics, logos, images and icons, ”
- **Platforms**: Web — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Woopra's dashboard is accessed via web browser (Log in / Start For Free). No current app-store links for a dedicated iOS/Android consumer app were found on the marketing site; the iOS/Android GitHub r
  - Quote: “Log in ... Start For Free”
- **Event tracking**: Yes — <https://docs.woopra.com/docs/types-of-tracked-data> (verified 2026-07-30)
  - Quote: “An action is any tracked event such as Custom Actions that you're tracking. With the standard snippet, out of the box, we track pageview, scroll depth, button clicks, and download events.”
- **Funnels**: Yes — <https://www.woopra.com/company/press> (verified 2026-07-30)
  - Note: Current product branding calls this capability 'Journeys' rather than 'Funnels'; docs describe it as superseding 'traditional funnels' with required/optional step conversion analysis (docs.woopra.com/
  - Quote: “2015 Woopra adds Two Dimensional Funnel Analytics to its Customer Intelligence offering, empowering users to visualize and optimize every touchpoint in the end-to-end customer journey.”
- **Retention analysis**: Yes — <https://docs.woopra.com/docs/what-is-woopra-product-capabilities> (verified 2026-07-30)
  - Quote: “Users can measure and analyze how long users and customers continue to perform an event over the course of time with Woopra's Retention Reports.”
- **User paths / flows**: Yes — <https://docs.woopra.com/docs/journeys-v3> (verified 2026-07-30)
  - Quote: “Using Journeys, you'll be able to map the touchpoints that adapt to the real-time behavior of your users ... Analyze your user's flow and replaces traditional navigation paths.”
- **Cohorts & segmentation**: Yes — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Segmentation mechanics also documented at docs.woopra.com/docs/segments: 'Segments are a way of saving customer behavioral groups that are important to the user or company.'
  - Quote: “Comprehensive Reports ... Journey Reports, Trends Reports, Attribution Reports, Cohorts Reports, Retention Reports, People Reports ... Segmentation”
- **Session replay**: No — <https://docs.woopra.com/docs/what-is-woopra-product-capabilities> (verified 2026-07-30)
  - Note: This is Woopra's own capabilities page enumerating every report/feature category it offers; session replay / screen recording is not among them and is not mentioned anywhere else on the docs or market
  - Quote: “Analyze Reports ... Profile Reports ... Customer Journey Reports ... Trends Reports ... Retention and Churn ... Triggers & Automations ... Integrations”
- **Feature flags / experiments**: No — <https://docs.woopra.com/docs/what-is-woopra-product-capabilities> (verified 2026-07-30)
  - Note: Same capabilities enumeration; no feature-flagging or A/B/experimentation capability is listed on this page, the pricing feature tables, or elsewhere on the site.
  - Quote: “Analyze Reports ... Profile Reports ... Customer Journey Reports ... Trends Reports ... Retention and Churn ... Triggers & Automations ... Integrations”
- **Self-hostable**: No — <https://docs.woopra.com/docs/what-is-woopra-product-capabilities> (verified 2026-07-30)
  - Quote: “Woopra is an advanced customer analytics cloud service built with proprietary tracking technology that automatically builds detailed profiles of each customer in real-time.”
- **Autocapture**: Yes — <https://docs.woopra.com/docs/types-of-tracked-data> (verified 2026-07-30)
  - Quote: “With the standard snippet, out of the box, we track pageview, scroll depth, button clicks, and download events.”
- **Warehouse / BI export**: Partial — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Data Warehouse Sync is listed only under the Enterprise (custom-priced) plan's added capabilities and in the Activation & Data Management comparison table; the Pro plan ($999/mo) does not include it.
  - Quote: “Enterprise ... Everything in Pro, and: ... Data Warehouse Sync”
- **Web & mobile SDKs**: Yes — <https://github.com/woopra/woopra-android-sdk/blob/master/README.md> (verified 2026-07-30)
  - Note: Web tracking via the actively-maintained browser-tracker JS snippet (github.com/woopra/browser-tracker, last commit 2026-03-16); iOS via github.com/woopra/Woopra-iOS (last commit 2024-11-05, successor
  - Quote: “Woopra Android SDK ... implementation 'com.appier:woopra-android:1.1.1'”
- **Free tier**: No — <https://www.woopra.com/pricing> (verified 2026-07-30)
  - Note: Only a 30-day free trial of the Pro plan is offered ('Start For Free' / 'Start 30-Day Trial'); the two published plans are Pro ($999/mo+) and Enterprise (custom), with no perpetual free tier.
  - Quote: “When you sign up, your project will automatically start on our Pro plan, where you can choose your event-volume tier beginning at 5 million events per month. The first month is free; billing starts in”

---
Ranked by verified data, never by who paid. https://altcatalog.com/trust/