Alternatives to Brandfolder
Digital asset management and brand portal by Smartsheet
Brandfolder ranks #6 of 8 in Digital asset management, with an Alt Score of 93. It is proprietary, sold by subscription and available on the web. 13 of 13 checklist rows are verified against a public source.
Brandfolder (by Smartsheet) is a digital asset management platform for organizing, sharing, and analyzing brand assets, with AI tagging and brand portals.
Mid-market and enterprise marketing, brand, and creative teams (Brandfolder cites Fortune 100 customers alongside companies like Conga, Under Armour, and Zeal Optics) that need a central, brand-governed home for creative assets rather than a generic file share like Google Drive or Dropbox.
A digital asset management platform combining a centralized asset library with metadata/tagging and AI-driven auto-tagging and search ("Brand Intelligence"), version control and rights management, always up-to-date digital brand guidelines (Brandguide), permission-controlled sharing via public/collection share links and curated Portals, a Smart CDN for embedding and transforming assets across channels, approval workflows for templates and guest uploads, and a REST/JSON API plus native integrations with Adobe Creative Cloud, Figma, Canva, and major CMS platforms.
Teams upload and organize assets into Brandfolders, collections, and sections; Brand Intelligence auto-tags and indexes content (including video scenes and speech) for fast search and reuse; stakeholders self-serve on-brand crops, resizes, and formats and access curated brand guidelines or portals without waiting on the creative team; assets are distributed via secure share links or Smart CDN embeds and tracked with usage analytics. There is no public self-serve pricing or free trial -- every plan (Basic, Premium, Enterprise) is quoted after booking a demo with sales.
Why people leave Brandfolder
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Bynder is an enterprise digital asset management (DAM) platform for storing, organizing, and distributing brand and marketing assets, with brand guidelines and workflows.
Canto is a digital asset management platform that centralizes images, videos, and documents with tagging, search, portals, and sharing for marketing teams.
Cloudinary is a media management platform combining a digital asset manager with programmable image and video transformation, optimization, and delivery via CDN.
Dash is a digital asset management tool aimed at small businesses and e-commerce brands, centralizing photos and videos with tagging and channel integrations.
MediaValet is a cloud-native, enterprise digital asset management platform built on Microsoft Azure for storing, organizing, and distributing brand and media assets.
Air is a creative operations and digital asset management workspace for storing, organizing, and collaborating on images and video with AI tagging and boards.
Feature comparison
Rows come from the Digital asset management checklist (17 rows). Human-verified cells only. ? means the value has not been verified.
| Digital asset management checklist | Brandfolder | Bynder | Canto | Cloudinary | Dash | MediaValet |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Centralized asset library | ||||||
| Metadata & tagging | ||||||
| AI auto-tagging | ||||||
| Advanced search & filtering | ||||||
| Version control | ||||||
| Brand portal / guidelines | ||||||
| Access controls & permissions | ||||||
| Sharing & collection links | ||||||
| Image/video transformations (CDN) | ||||||
| Approval workflows | ||||||
| Creative tool integrations (Adobe/CMS) | ||||||
| API / SDK | ||||||
| Free trial |
Every fact and feature listed for Brandfolder is verified against its own pages. Each alternative is sourced on its own page.
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Pricing model Subscription verified 2026-07-17
Named tiers confirmed on the FAQ page (https://brandfolder.com/digital-asset-management/frequently-asked-questions/); no self-serve checkout exists, every CTA on /pricing/ is "Book a demo" / "Get a qu
We offer Basic, Premium and Enterprise plans
https://brandfolder.com/pricing/ -
License Proprietary verified 2026-07-17
Standard proprietary SaaS; no open-source license found anywhere on brandfolder.com. Quote taken from sitewide footer present on every fetched page; Outfit (Smartsheet) legal/terms hub is at this URL.
Copyright © 2026 Brandfolder
https://brandfolder.com/outfit/website-terms/ -
Platforms Web verified 2026-07-17
No native Brandfolder iOS/Android app or app-store listing found on brandfolder.com; a Chrome extension exists (per /product/timeline/) but that's a browser add-on, not a separate platform. 'Mobile Lo
Cloud-based security made easy
https://brandfolder.com/solutions/enterprise-dam/ -
Status acquired verified 2026-07-17
Brandfolder operates as part of Smartsheet (public company, NYSE: SMAR); product remains actively developed per /product/timeline/ release log with entries into 2023+.
As part of Smartsheet, we are able to streamline your entire content lifecycle like no other DAM on the market.
https://brandfolder.com/digital-asset-management/frequently-asked-questions/ -
Centralized asset library Yes verified 2026-07-17
As a central source of truth with unlimited users, Brandfolder ensures assets aren't lost in email, duplicated, miscommunicated, or relayed without final approval.
https://brandfolder.com/product/creative-workflow/ -
Metadata & tagging Yes verified 2026-07-17
Getting all your assets and metadata into Brandfolder is easy and fast. Once in the digital asset management system, quickly find what you're looking for with flexible organization tools like collecti
https://brandfolder.com/product/digital-asset-management-software/ -
AI auto-tagging Yes verified 2026-07-17
Its AI-driven algorithms analyze and tag all of your creative assets and adjust to your tagging habits behind the scenes.
https://brandfolder.com/product/brand-intelligence/ -
Advanced search & filtering Yes verified 2026-07-17
Accurate search and asset recommendations. Finding an asset in Brandfolder is as easy as finding an image on Google.
https://brandfolder.com/product/brand-intelligence/ -
Version control Yes verified 2026-07-17
From intake and ideation to delivery, version control, and rights management, Brandfolder's intuitive platform helps free up creatives to do what they do best: create.
https://brandfolder.com/product/creative-workflow/ -
Brand portal / guidelines Yes verified 2026-07-17
Keep your brand consistent, no matter who's telling your story, with easily accessible, editable and always up-to-date digital brand guidelines.
https://brandfolder.com/product/brandguide/ -
Access controls & permissions Yes verified 2026-07-17
Single sign-on integration. Enhanced permissions and team support via SAML and SSO.
https://brandfolder.com/pricing/ -
Sharing & collection links Yes verified 2026-07-17
Gallery View for Share Links. Share your assets in an elegant, branded, and secure way with the new Gallery View toggle in Share Links.
https://brandfolder.com/product/timeline/ -
Image/video transformations (CDN) Yes verified 2026-07-17
Our self-serve cropping, resizing and reformatting tools allows easy image manipulation
https://brandfolder.com/product/digital-asset-management-software/ -
Approval workflows Yes verified 2026-07-17
Custom Template Approvals. With custom template approvals, admins can set up an approval process for any template before it can be downloaded and customized by collaborators or guests.
https://brandfolder.com/product/timeline/ -
Creative tool integrations (Adobe/CMS) Yes verified 2026-07-17
Dedicated integration pages also confirm Adobe Illustrator/InDesign/Photoshop and CMS platforms (Contentful, Contentstack, Drupal, Sitecore, WordPress) under /integrations/.
Easily integrate with your creative tool of choice, including Adobe Creative Cloud, Figma, Sketch, Canva and more.
https://brandfolder.com/product/digital-asset-management-software/ -
API / SDK Yes verified 2026-07-17
Brandfolder's API is RESTful and uses the JSON standard, meaning that our users have access to a simple, lightweight structure for requesting and accessing information.
https://brandfolder.com/integrations/api/ -
Free trial No verified 2026-07-17
FAQ deflects the free-trial question to a demo Brandfolder/overview video rather than confirming a self-serve trial; every plan CTA sitewide is 'Book a demo' / 'Get a quote', with no signup or trial f
Is there a free trial? To explore our product, please take a look at our very own Brandfolder or check out this overview video.
https://brandfolder.com/digital-asset-management/frequently-asked-questions/
FAQ
Yes. Cloudinary and Air have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.