Alternatives to FullStory
Behavioral analytics platform combining event tracking, funnels, and session replay
FullStory ranks #4 of 11 in Product analytics, with an Alt Score of 85. It is proprietary, freemium and available on Web, iOS and Android. 12 of 12 checklist rows are verified against a public source.
FullStory is an intelligent digital experience platform that captures every user interaction automatically (autocapture) and turns it into funnels, journeys, and segments. It's used by product and UX teams at mid-market and enterprise companies who want analytics tied directly to session replay and frustration signals.
Product, UX, engineering, and data teams at companies with web and/or mobile apps who need to understand user behavior without manually instrumenting every event. Fullstory is sold primarily to mid-size and enterprise organizations through custom-quoted plans (Business, Advanced, Enterprise), though a permanent free tier (FullstoryFree) supports individuals and small teams up to 10 users.
A behavioral analytics platform combining session replay, funnels/conversion analysis, retention analysis, journey/path mapping, and user segments and cohorts, all built on top of an automatic 'Fullcapture' data-capture layer that requires no manual event tagging. Data can additionally be exported to external data warehouses and cloud storage (e.g. Snowflake, BigQuery) through the Anywhere: Warehouse add-on.
A JavaScript snippet (web) or native SDK (iOS, Android, Flutter, React Native) is installed once and automatically and retroactively captures all user interactions and page mutations, processing them server-side into a searchable, indexed dataset. Teams then query that dataset through dashboards, funnels, segments, and journey maps, or watch the underlying session replay to see exactly what a user experienced; custom events and user properties can also be sent in addition to the automatic capture.
Where FullStory stands out
Verified capabilities most alternatives don't have.
Why people leave FullStory
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Statsig is a unified platform for feature flags, A/B experimentation, and product analytics, letting teams ship features behind gates, measure their impact with warehouse-native metrics, and analyze u.
Amplitude is a product analytics platform that helps teams track user behavior with events, funnels, retention, and cohort analysis, plus session replay and experimentation, to understand and improve.
OpenPanel is an open-source product and web analytics platform positioned explicitly as "the open-source alternative to Mixpanel." It offers event tracking, funnels, retention, cohorts, and user profi.
Countly is a privacy-focused digital analytics and customer engagement platform with an open-source core, offering event tracking, funnels, cohorts, and A/B testing across web, mobile, and desktop app.
LogRocket is a frontend monitoring and product analytics platform that pairs pixel-perfect session replay with event analytics, funnels, and error tracking so teams can see how users experience their.
Pendo is a product experience platform combining product analytics (usage, funnels, paths, retention) with in-app guides, onboarding, and user feedback to help teams understand and drive software adop.
Heap is a product analytics platform built around autocapture — automatically recording every user interaction — so teams can analyze funnels, retention, user paths, and session replay without predefi.
Gainsight PX is a digital product experience platform combining product analytics (event tracking, funnels, retention, segmentation) with in-app guides, NPS/CES surveys, and account-level health scori.
Kissmetrics is a person-based product analytics platform that ties every event, click, and purchase back to an individual user for funnel analysis, cohort comparison, and revenue attribution.
Feature comparison
Rows come from the Product analytics checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Product analytics checklist | FullStory | Statsig | Amplitude | OpenPanel | Countly | LogRocket |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Event tracking | ||||||
| Funnels | ||||||
| Retention analysis | ||||||
| User paths / flows | ||||||
| Cohorts & segmentation | ||||||
| Session replay | ||||||
| Feature flags / experiments | ||||||
| Self-hostable | ||||||
| Autocapture | ||||||
| Warehouse / BI export | ||||||
| Web & mobile SDKs | ||||||
| Free tier |
Every fact and feature listed for FullStory is verified against its own pages. Each alternative is sourced on its own page.
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Status active verified 2026-07-30
Current copyright year plus active 2026 product announcements (StoryAI, Fullstory MCP, Fullstory Anywhere: Activation) across the site indicate ongoing development.
Do Not Sell or Share My Personal Information | Terms | Privacy Policy | Cookie Policy | Cookie Settings © 2026 Fullstory, Inc | Atlanta ◆ London ◆ Sydney ◆ Singapore
https://www.fullstory.com/plans/ -
License Proprietary verified 2026-07-30
Fullstory is closed-source commercial SaaS; there is no public LICENSE file for the core platform, so license is inferred from the SDK copyright/license notice and the Security Addendum's references t
Copyright 2017 Fullstory, Inc. All Rights Reserved. Use of this software is subject to the terms and conditions of the Fullstory Terms and Conditions
https://www.fullstory.com/legal/mobile-license/ -
Platforms Web, iOS, Android verified 2026-07-30
Fullstory's dashboard is a web app; native data-capture SDKs are documented for iOS and Android (Flutter/React Native wrap the native iOS/Android SDKs rather than adding new platforms).
Browser API Server API Mobile API Getting Started Android Flutter iOS Configuration Fullcapture Identification Capture Events Pages Get Session Details React Native
https://developer.fullstory.com/mobile/ios/ -
Pricing model Freemium verified 2026-07-30
Free plan is genuinely free and permanent; the paid Business/Advanced/Enterprise tiers are all quote-based ('Request pricing & demo'), no list prices are published.
Try Fullstory for FREE! FullstoryFree includes 30,000 monthly sessions and 12 months of analytics retention, so you can start improving your digital experience.
https://www.fullstory.com/plans/ -
Event tracking Yes verified 2026-07-30
Available alongside automatic Fullcapture; custom events are additive, not required.
Custom event, user profile data, and page data can be captured during a user browsing session. These data are indexed by Fullstory for search, segment, and metrics creation.
https://developer.fullstory.com/browser/getting-started/ -
Funnels Yes verified 2026-07-30
With Fullstory’s funnels and conversions, you can validate that the paths you’ve built are working as intended, or quickly spot areas where users get off track.
https://www.fullstory.com/platform/funnels-conversions/ -
Retention analysis Yes verified 2026-07-30
Retention charting See what keeps customers coming back
https://www.fullstory.com/platform/product-analytics/ -
User paths / flows Yes verified 2026-07-30
Get clear, complete pictures of the common paths users take through your product by leveraging customer data and proprietary machine-learning technology.
https://www.fullstory.com/platform/journey-maps/ -
Cohorts & segmentation Yes verified 2026-07-30
Create segments based on hundreds of user or event criteria, then identify the factors that correlate with successful (or unsuccessful) users or customers.
https://www.fullstory.com/platform/segments/ -
Session replay Yes verified 2026-07-30
Understand the full impact of user experience problems, including affected users and issue location, across all browsing sessions.
https://www.fullstory.com/platform/session-replay/ -
Feature flags / experiments No verified 2026-07-30
This plan-comparison table enumerates roughly 70 named features across Business/Advanced/Enterprise (Session Insights, Heatmaps, Funnels, Segments, Dashboards, Integrations, Webhooks, Data Export, SSO
Request a demo for a complete list of features by plan
https://www.fullstory.com/plans/ -
Self-hostable No verified 2026-07-30
The same Security Addendum states that direct audits of Fullstory's own data centers or facilities by the customer are not permitted, confirming Fullstory controls the hosting infrastructure and offer
“Services” means the SaaS Services or Free Trial Services as defined in the Agreement.
https://www.fullstory.com/legal/security-addendum/ -
Autocapture Yes verified 2026-07-30
Fullcapture doesn’t miss a thing. It collects everything in real time, giving you full control and flexibility over your data.
https://www.fullstory.com/platform/autocapture/ -
Warehouse / BI export Yes verified 2026-07-30
Warehouses & Storage Simplified tables and raw event exports for platforms like Snowflake, BigQuery, Rudderstack and more.
https://www.fullstory.com/platform/anywhere/warehouse/ -
Web & mobile SDKs Yes verified 2026-07-30
Native Mobile API SDKs for iOS, Android, Flutter, and React Native are documented separately at developer.fullstory.com/mobile/{ios,android,flutter,react-native}/.
To install the Browser SDK, run npm install @fullstory/browser
https://developer.fullstory.com/browser/getting-started/ -
Free tier Yes verified 2026-07-30
Permanent plan, not a time-limited trial: 30,000 sessions/month, 12 months retention, up to 10 users, no credit card required.
FullstoryFree is a no-cost version of our behavioral data platform that allows individuals and small teams to capture, analyze, and optimize their digital experiences with core Fullstory features.
https://www.fullstory.com/FullstoryFree/
FAQ
Yes. Amplitude, Pendo and Heap have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
OpenPanel and Countly — every license claim links its source.