Alternatives to Boulevard
Client experience platform for salons, spas, and medspas
Boulevard ranks #1 of 8 in Salon & spa management, with an Alt Score of 100. It is licensed under Proprietary (commercial SaaS), sold by subscription from $140/mo per location (billed annually; normally $176) and available on Web and iOS. 12 of 12 checklist rows are verified against a public source.
Boulevard is a premium salon, spa, and medspa management platform focused on scheduling, POS, and client experience for appointment-driven businesses.
Boulevard is a client experience platform built for appointment-based self-care businesses, including medspas, salons, spas, barbershops, nail salons, and massage studios. It serves single locations as well as multi-location groups, franchises, and enterprises. The product targets businesses that want to streamline operations while delivering a polished, personalized client experience.
An all-in-one system covering online self-booking, a Precision Scheduling calendar, a client-management CRM, cardless point of sale with Boulevard Duo payment hardware, memberships and service packages, email and text marketing, two-way messaging with automated reminders, reporting, and inventory tracking. Deposits and card-on-file help reduce no-shows, and higher tiers add commission tracking, Boulevard AI tools, and enterprise APIs and integrations.
Businesses subscribe to a per-location monthly plan (Essentials from $140/mo billed annually, Premier, Prestige, or a custom Enterprise tier). Staff run day-to-day operations from a web dashboard and the Boulevard Professional iOS app, while clients book through an embedded self-booking overlay that syncs with Google, Facebook, and Instagram. Checkout and payments run through Boulevard Duo hardware, and card details or deposits can be required to protect against late cancellations and no-shows.
Why people leave Boulevard
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Fresha is a subscription-free salon and spa management platform for booking, payments, and marketing, monetized through payment processing and paid add-ons.
GlossGenius is an all-in-one booking, payments, and marketing platform aimed at independent beauty and wellness professionals and small studios.
Mangomint is modern salon and spa management software covering scheduling, POS, and automations, positioned for growing multi-staff businesses.
Phorest is salon and spa management software focused on client retention, marketing, and online booking for hair and beauty businesses.
Vagaro is cloud software for salons, spas, and fitness businesses covering online booking, POS, marketing, and a consumer marketplace.
Booksy is a mobile-first scheduling and marketplace app connecting beauty and wellness professionals with clients for bookings and payments.
Feature comparison
Rows come from the Salon & spa management checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Salon & spa management checklist | Boulevard | Fresha | GlossGenius | Mangomint | Phorest | Vagaro |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Online booking | ||||||
| Appointment calendar | ||||||
| Point of sale | ||||||
| Client records / CRM | ||||||
| Automated reminders | ||||||
| Staff scheduling & commissions | ||||||
| Inventory management | ||||||
| Memberships & packages | ||||||
| Deposits / no-show protection | ||||||
| Marketing tools | ||||||
| Mobile app | ||||||
| Multi-location |
Every fact and feature listed for Boulevard is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary (commercial SaaS) verified 2026-07-12
No explicit license statement published; classified as proprietary commercial SaaS based on paid per-location subscription model.
Essentials For small teams with simple operations $140 /mo per location (Normally $176)
https://www.joinblvd.com/pricing -
Pricing model Subscription verified 2026-07-12
Per-location monthly subscription across Essentials/Premier/Prestige tiers plus custom Enterprise; payments/add-ons billed separately.
Essentials ... $140 /mo per location ... Premier ... $234 /mo per location ... Prestige ... $328 /mo per location
https://www.joinblvd.com/pricing -
Starts at $140/mo per location (billed annually; normally $176) verified 2026-07-12
Essentials For small teams with simple operations $140 * /mo per location (Normally $176)
https://www.joinblvd.com/pricing -
Platforms Web, iOS verified 2026-07-12
Managed from a web dashboard plus the Boulevard Professional and Boulevard Duo iOS/iPadOS apps; no Android app found in Play Store.
Deliver a magical client experience with Boulevard's companion app for iPhone and iPad.
https://apps.apple.com/us/app/boulevard-professional/id1171157037 -
Status active verified 2026-07-12
Actively sold; VC-backed (Series D). llms.txt is company-authored site content, not an AI instruction.
Boulevard is the fastest-growing client experience platform for appointment-based, self-care businesses.
https://www.joinblvd.com/llms.txt -
Online booking Yes verified 2026-07-12
It's fast and simple for clients to schedule appointments. Our seamless self-booking overlay stays on your site, and syncs with your Google, Facebook, and Instagram profiles.
https://www.joinblvd.com/features/self-booking -
Appointment calendar Yes verified 2026-07-12
Boulevard's Precision Scheduling algorithm optimizes your calendar for you, boosts staff productivity, and keeps all your resources neat and organized.
https://www.joinblvd.com/features/scheduling -
Point of sale Yes verified 2026-07-12
Give clients a seamless checkout experience with the Boulevard Duo payment hardware and cardless point of sale.
https://www.joinblvd.com/features/payments -
Client records / CRM Yes verified 2026-07-12
our client management CRM surfaces critical client data like purchase habits, lifetime value, special requests, and more
https://www.joinblvd.com/features/client-management -
Automated reminders Yes verified 2026-07-12
Reminders listed among Boulevard's automated text messages.
Text automation meets human conversation ... Reminders
https://www.joinblvd.com/features/messages -
Staff scheduling & commissions Yes verified 2026-07-12
Staff scheduling handled via Precision Scheduling calendar; pricing feature list includes commission tracking and commission reports.
Commission tracking ... Commission reports
https://www.joinblvd.com/pricing -
Inventory management Yes verified 2026-07-12
track products, manage orders, and sync online and in-store stock perfectly
https://www.joinblvd.com/salon-software/salon-pos -
Memberships & packages Yes verified 2026-07-12
Drive recurring revenue and improve client retention with monthly or annual auto-renewing memberships and custom service packages.
https://www.joinblvd.com/features/members-and-packages -
Deposits / no-show protection Yes verified 2026-07-12
Card-on-file/deposits paired with charges for late cancellations and no-shows.
Requiring credit card details or deposits gives your business a little more certainty around uncertain times.
https://www.joinblvd.com/features/self-booking -
Marketing tools Yes verified 2026-07-12
Get clients in the door and keep them coming back with beautiful, on-brand email and text campaigns.
https://www.joinblvd.com/features/marketing -
Mobile app Yes verified 2026-07-12
iOS/iPadOS only (Boulevard Professional and Boulevard Duo apps); no Android app.
Deliver a magical client experience with Boulevard's companion app for iPhone and iPad.
https://apps.apple.com/us/app/boulevard-professional/id1171157037 -
Multi-location Yes verified 2026-07-12
Access calendars, client profiles, sales, payments, inventory, messages, and reports—all in one place.
https://www.joinblvd.com/multi-location
FAQ
GlossGenius, Mangomint and Phorest — every license claim links its source.