Alternatives to Loops
Email for SaaS: marketing and transactional in one
Loops ranks #9 of 9 in Newsletter platforms, with an Alt Score of 62. It is proprietary, freemium from $49/month and available on the web. 9 of 12 checklist rows are verified against a public source.
Software and SaaS companies whose product and marketing teams need to send transactional, marketing, and lifecycle email without juggling separate tools.
A single platform for transactional emails, marketing campaigns, and newsletters, plus visual email automations (loops) triggered by user events. It includes a drag-and-drop/code email editor, contact and event-based data model (contacts, contact properties, events), audience segmentation, and analytics on sends, opens, and conversions. A developer-friendly API and SDKs let engineering teams sync contacts and trigger emails programmatically.
You send contact and event data to Loops via its API or integrations, build emails in the editor, and set up automations that trigger on events like signup with delays, branches, and conditions to send the right email at the right time.
Why people leave Loops
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
How Loops compares with its alternatives, feature by feature.
| Newsletter platforms checklist | Loops | beehiiv | Kit | Ghost | Buttondown | MailerLite |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
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| Subscriber limit (free) | ||||||
| Automations & sequences | ||||||
| Segmentation | ||||||
| Paid subscriptions | ||||||
| Custom domain | ||||||
| Referral program | ||||||
| Landing pages | ||||||
| API access | ||||||
| Self-hostable | ||||||
| Deliverability tooling (DKIM, dedicated IP) | ||||||
| Import from competitors | ||||||
| Web archive of issues |
Every fact and feature listed for Loops is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-11
Our Service and its features and functionality, including Company Content, Company trademarks, tradenames, logos, domain names and trade dress are and will remain the exclusive property of the Company
https://loops.so/terms -
Pricing model Freemium verified 2026-07-11
Starting today, all transactional email sends are free and included with any paid Loops plan, starting at $49/month.
https://loops.so/updates/transactional-email-is-now-free -
Status active verified 2026-07-11
Goals are live in Loops
https://loops.so/changelog -
Starts at $49/month verified 2026-07-11
Starting today, all transactional email sends are free and included with any paid Loops plan, starting at $49/month.
https://loops.so/updates/transactional-email-is-now-free -
Platforms Web verified 2026-07-11
The API operates at `https://app.loops.so/api`
https://loops.so/docs/api-reference/intro -
Subscriber limit (free) Yes verified 2026-07-11
fewer than 1,000 contacts
https://loops.so/docs/account/billing -
Automations & sequences Yes verified 2026-07-11
An email sequence that can be triggered by different events and contain emails, delay timers and branches.
https://loops.so/docs/loop-builder -
Segmentation Yes verified 2026-07-11
filters that are saved in your Loops account for the future
https://loops.so/docs/contacts/filters-segments -
Custom domain Yes verified 2026-07-11
When you set up your account for the first time, you need to set up your domain records in order to start sending email.
https://loops.so/docs/sending-domain -
Landing pages Partial verified 2026-07-11
Collect signups from any web page with a customizable form.
https://loops.so/docs/forms -
API access Yes verified 2026-07-11
add contacts to your Loops audience, update their attributes, and send events to Loops
https://loops.so/docs/api-reference/intro -
Self-hostable No verified 2026-07-11
The API operates at `https://app.loops.so/api`
https://loops.so/docs/api-reference/intro -
Deliverability tooling (DKIM, dedicated IP) Yes verified 2026-07-11
These are SPF, DKIM and MX records that need to be set up in your domain zone editor
https://loops.so/docs/sending-domain -
Import from competitors Partial verified 2026-07-11
Easily add contacts to Loops by uploading a CSV file.
https://loops.so/docs/add-users/csv-upload
FAQ
Yes. beehiiv, Kit and Buttondown have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Ghost — every license claim links its source.