Alternatives to Mailchimp
The mainstream email marketing suite
Mailchimp ranks #6 of 9 in Newsletter platforms, with an Alt Score of 74. It is proprietary, freemium from $13/month (Essentials plan) and available on Web, iOS and Android. 12 of 12 checklist rows are verified against a public source.
Small businesses, e-commerce brands, and marketing teams who need to run email and SMS campaigns without a steep learning curve.
A drag-and-drop email builder with hundreds of templates, audience segmentation, and behavior-triggered automation workflows. It also includes landing pages, SMS marketing as an add-on, generative AI tools for content creation and send-time/engagement predictions, and campaign analytics dashboards. Over 300 integrations connect it to tools like Shopify, Stripe, Salesforce, and WordPress.
Users import or connect their contact list, build campaigns or automations using the visual editor, and Mailchimp sends and tracks them across email and SMS, reporting performance back through its analytics dashboard.
Why people leave Mailchimp
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the Newsletter platforms checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Newsletter platforms checklist | Mailchimp | beehiiv | Kit | Ghost | Buttondown | MailerLite |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Subscriber limit (free) | ||||||
| Automations & sequences | ||||||
| Segmentation | ||||||
| Paid subscriptions | ||||||
| Custom domain | ||||||
| Referral program | ||||||
| Landing pages | ||||||
| API access | ||||||
| Self-hostable | ||||||
| Deliverability tooling (DKIM, dedicated IP) | ||||||
| Import from competitors | ||||||
| Web archive of issues |
Every fact and feature listed for Mailchimp is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-11
Poseemos todos los derechos de propiedad del Servicio y del Sitio de Mailchimp, lo que incluye, entre otros, patentes, marcas comerciales, marcas de servicio, secretos comerciales, derechos de autor y
https://mailchimp.com/legal/terms/ -
Pricing model Freemium verified 2026-07-11
The Free plan includes up to 250 contacts and 500 sends per month, with a daily send limit of 250.
https://mailchimp.com/help/about-mailchimp-pricing-plans/ -
Starts at $13/month (Essentials plan) verified 2026-07-11
Marketing Essentials plan—more smarts, support, and room to grow, starting at $13/month.
https://mailchimp.com/landers/upgrade-to-essentials/ -
Platforms Web, iOS, Android verified 2026-07-11
Mailchimp también está disponible para dispositivos Android.
https://mailchimp.com/help/about-mailchimp-for-ios/ -
Status active verified 2026-07-11
Tinker, tailor, polish, scrub - we've tightened some loose ends and smoothed out a few rough patches to keep the app in shape. 2026.13 4d ago
https://apps.apple.com/us/app/mailchimp-email-marketing/id366794783 -
Subscriber limit (free) Yes verified 2026-07-11
The Free plan includes up to 250 contacts and 500 sends per month, with a daily send limit of 250.
https://mailchimp.com/help/about-mailchimp-pricing-plans/ -
Automations & sequences Yes verified 2026-07-11
Drive repeat business, retain customers, reward big spenders, and more with automations.
https://mailchimp.com/features/marketing-automation/ -
Segmentation Yes verified 2026-07-11
Segments are used to target contacts in your audience who share data. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience.
https://mailchimp.com/help/getting-started-with-segments/ -
Paid subscriptions No verified 2026-07-11
Campaignzee is the easiest way to sell subscriptions to Mailchimp newsletters.
https://mailchimp.com/integrations/campaignzee/ -
Custom domain Partial verified 2026-07-11
La publicación de una página de destino o sitio web en un dominio personalizado y conectado requiere un plan de pago de sitios web.
https://mailchimp.com/help/connect-domain/ -
Referral program No verified 2026-07-11
Te compensaremos cada trimestre que recomiendes a un nuevo cliente de Mailchimp que compre un plan de pago
https://mailchimp.com/help/earn-commission/ -
Landing pages Yes verified 2026-07-11
Crea páginas de destino irresistibles
https://mailchimp.com/features/landing-pages/ -
API access Yes verified 2026-07-11
Power timely, relevant marketing campaigns with custom data pulled directly from your app.
https://mailchimp.com/developer/ -
Self-hostable No verified 2026-07-11
Sí, Mailchimp es una plataforma SaaS (software como servicio).
https://mailchimp.com/marketing-glossary/what-is-saas/ -
Deliverability tooling (DKIM, dedicated IP) Yes verified 2026-07-11
DomainKeys Identified Mail (DKIM) authentication is a sender identification tool that protects email senders and their recipients from spam, forgery, and phishing.
https://mailchimp.com/help/set-up-email-domain-authentication/ -
Import from competitors Yes verified 2026-07-11
Before you switch, download your contacts from your email service provider (ESP) or customer relationship manager (CRM) so you can add them to your Mailchimp account.
https://mailchimp.com/help/what-happens-when-you-switch-esps/ -
Web archive of issues Yes verified 2026-07-11
Your email campaign archive is a free, shareable landing page that displays links to your audience's 20 most recent campaigns.
https://mailchimp.com/help/find-your-sent-email-campaigns/
FAQ
Yes. beehiiv, Kit and Buttondown have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Ghost — every license claim links its source.