Alternatives to Fathom
Privacy-first analytics without cookies
Fathom ranks #8 of 10 in Web analytics, with an Alt Score of 66. It is proprietary, sold by subscription from $45/month and available on the web. 10 of 12 checklist rows are verified against a public source.
Website owners and developers who want traffic analytics without tracking visitors via cookies or personal data, ranging from solo site owners to larger companies concerned with privacy compliance (GDPR, CCPA, ePrivacy).
A lightweight (~2kB) script that tracks pageviews, visitors, and custom events (clicks, signups, sales) without cookies or personal data collection. Includes a real-time dashboard, UTM-based campaign tracking, automated email reports, and unlimited data retention. Works with any website, CMS, or framework, and offers an API for custom integrations.
Sign up and add a single JavaScript snippet to your site; Fathom starts recording pageviews and events immediately, with stats appearing on a real-time dashboard and optional scheduled email reports.
Where Fathom stands out
Verified capabilities most alternatives don't have.
Why people leave Fathom
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the Web analytics checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Web analytics checklist | Fathom | Umami | Plausible | PostHog | Pirsch | Matomo |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Cookieless / no consent banner | ||||||
| Self-hostable | ||||||
| Script size | ||||||
| Event tracking | ||||||
| Funnels | ||||||
| Session replay | ||||||
| Data ownership / export | ||||||
| EU hosting option | ||||||
| Real-time dashboard | ||||||
| Free tier limits | ||||||
| API access | ||||||
| Open source |
Every fact and feature listed for Fathom is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-11
why we went closed-source
https://usefathom.com/pricing/lite -
Pricing model Subscription verified 2026-07-11
pay a fair and sustainable monthly price based on your average monthly page views
https://usefathom.com/pricing -
Starts at $45/month verified 2026-07-11
Up to 500,000 pageviews $45/month
https://usefathom.com/pricing -
Platforms Web verified 2026-07-11
Simple web analytics without compromise: Fathom Analytics
https://usefathom.com/why-fathom-analytics/simple-web-analytics -
Status active verified 2026-07-11
Over the past year we've been quietly rebuilding the engine that powers your Fathom dashboard.
https://usefathom.com/changelog/mar2026-analytics-rebuild -
Cookieless / no consent banner Yes verified 2026-07-11
No, Fathom does not use cookies. So you don't need an ugly consent/cookie banner for analytics when you use Fathom
https://usefathom.com/features -
Self-hostable No verified 2026-07-11
Fathom Analytics is hosted by us, on our serverless cloud infrastructure, and we handle everything for you.
https://usefathom.com/pricing/lite -
Script size Yes verified 2026-07-11
Our lightweight script is just 2kB in your source code.
https://usefathom.com/why-fathom-analytics/simple-web-analytics -
Event tracking Yes verified 2026-07-11
Set up custom events for actions like button clicks, form submissions, and even ecommerce
https://usefathom.com/features -
Data ownership / export Yes verified 2026-07-11
Your data belongs to you. We never sell it or use it for advertising
https://usefathom.com/pricing -
EU hosting option Yes verified 2026-07-11
We automagically process all EU visitor data through our EU-located infrastructure, ensuring zero personal data ever leaves the EU.
https://usefathom.com/features -
Real-time dashboard Yes verified 2026-07-11
We process data instantly, so you can see it reflected in your stats immediately.
https://usefathom.com/features -
Free tier limits Partial verified 2026-07-11
7-day free trial of Fathom
https://usefathom.com/pricing -
API access Yes verified 2026-07-11
Full API access with 600 requests per hour included
https://usefathom.com/pricing -
Open source No verified 2026-07-11
why we went closed-source
https://usefathom.com/pricing/lite
FAQ
Yes. Simple Analytics, Mixpanel and Microsoft Clarity have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Umami, Plausible and PostHog — every license claim links its source.