Alternatives to Matomo
Full-featured self-hostable Google Analytics alternative
Matomo ranks #5 of 10 in Web analytics, with an Alt Score of 81. It is licensed under GPL-3.0, open source with paid hosting from €29/month and available on the web. 11 of 12 checklist rows are verified against a public source.
Website and app owners, marketers, and organizations (from small businesses to enterprises and public-sector bodies) who need web analytics but want to keep full ownership of their data and comply with privacy regulations like GDPR, rather than sending visitor data to Google.
A full web analytics suite covering visitor tracking, real-time dashboards, funnels and goal/conversion tracking, heatmaps, session recordings, and A/B testing. Data is unsampled and can be exported or accessed via API. Available as a managed cloud service or as free, self-hosted software you run on your own servers.
You add a JavaScript tracking snippet to your site (or install a plugin for WordPress, Google Tag Manager, etc.) to start collecting visit data, then view and analyze it through Matomo's web-based dashboard on either Matomo Cloud or your own self-hosted instance.
Where Matomo stands out
Verified capabilities most alternatives don't have.
Why people leave Matomo
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the Web analytics checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Web analytics checklist | Matomo | Umami | Plausible | PostHog | Pirsch | Simple Analytics |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Cookieless / no consent banner | ||||||
| Self-hostable | ||||||
| Script size | ||||||
| Event tracking | ||||||
| Funnels | ||||||
| Session replay | ||||||
| Data ownership / export | ||||||
| EU hosting option | ||||||
| Real-time dashboard | ||||||
| Free tier limits | ||||||
| API access | ||||||
| Open source |
Every fact and feature listed for Matomo is verified against its own pages. Each alternative is sourced on its own page.
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License GPL-3.0 verified 2026-07-11
GPL-3.0 license
https://github.com/matomo-org/matomo -
Starts at €29/month verified 2026-07-11
29 Per month (excl. tax)
https://matomo.org/pricing/ -
Platforms Web verified 2026-07-11
Compare Pricing Plans - Matomo Ethical Web Analytics
https://matomo.org/pricing/ -
Pricing model OSS + paid hosting verified 2026-07-11
Community - Launch personal projects with essential analytics to understand your audience and gain total control over your data. Free forever.
https://matomo.org/pricing/ -
Cookieless / no consent banner Partial verified 2026-07-11
By carrying out data anonymization techniques, you can track visitors without a cookie consent screen.
https://matomo.org/gdpr-analytics/ -
Self-hostable Yes verified 2026-07-11
Install On-Premise free
https://matomo.org/free-software/ -
Event tracking Yes verified 2026-07-11
✔ Events/Event tracking
https://matomo.org/feature-overview/ -
Funnels Partial verified 2026-07-11
Funnels is available for purchase as a plugin for Matomo On-Premise and Matomo for WordPress.
https://matomo.org/faq/funnels/faq_22789/ -
Session replay Partial verified 2026-07-11
Heatmap & Session Recording is a plugin for Matomo available for purchase on the Matomo Marketplace as a yearly subscription.
https://matomo.org/faq/heatmap-session-recording/faq_24205/ -
Data ownership / export Yes verified 2026-07-11
All hosting options give you 100% data ownership and full privacy compliance.
https://matomo.org/pricing/ -
EU hosting option Yes verified 2026-07-11
100% of your data and backups are securely stored in Europe
https://matomo.org/faq/in-which-locations-does-the-matomo-cloud-store-the-data/ -
Real-time dashboard Yes verified 2026-07-11
Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
https://matomo.org/features/ -
Free tier limits Yes verified 2026-07-11
Community - Launch personal projects with essential analytics to understand your audience and gain total control over your data. Free forever.
https://matomo.org/pricing/ -
API access Yes verified 2026-07-11
You can use the Analytics API to programmatically request reports (number of visits, page URLs, page titles, user settings, search engines, keywords, referrer websites, user browsers, etc.) for a list
https://matomo.org/docs/analytics-api/ -
Open source Yes verified 2026-07-11
Matomo is free and open-source software (FOSS)
https://matomo.org/free-software/
FAQ
Yes. Simple Analytics, Mixpanel and Microsoft Clarity have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Umami, Plausible and PostHog — every license claim links its source.