Alternatives to Microsoft Clarity
Free heatmaps and session recordings
Microsoft Clarity ranks #9 of 10 in Web analytics, with an Alt Score of 59. It is free and available on the web. 11 of 12 checklist rows are verified against a public source.
Website and app owners, product managers, and marketers who want to understand how visitors actually use their site or app, without a paid analytics budget.
Session recordings that replay real user visits, heatmaps showing where people click, scroll, and drag, and dashboards that surface AI-generated summaries and trends across sessions. It also includes rage-click and dead-click detection, and a mobile SDK for Android, iOS, Flutter, and React Native. It's free with no traffic limits and integrates with Google Analytics.
You add a small JavaScript snippet to your site (or the mobile SDK to your app), and Clarity starts capturing anonymized session data and interaction events. Results appear in a web dashboard where you review heatmaps, watch recordings, and filter sessions by behavior, device, or custom criteria.
Why people leave Microsoft Clarity
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the Web analytics checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Web analytics checklist | Microsoft Clarity | Umami | Plausible | PostHog | Pirsch | Matomo |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
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| License | ||||||
| Platforms | ||||||
| Cookieless / no consent banner | ||||||
| Self-hostable | ||||||
| Script size | ||||||
| Event tracking | ||||||
| Funnels | ||||||
| Session replay | ||||||
| Data ownership / export | ||||||
| EU hosting option | ||||||
| Real-time dashboard | ||||||
| Free tier limits | ||||||
| API access | ||||||
| Open source |
Every fact and feature listed for Microsoft Clarity is verified against its own pages. Each alternative is sourced on its own page.
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Pricing model Free verified 2026-07-11
Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version.
https://learn.microsoft.com/en-us/clarity/faq -
Platforms Web verified 2026-07-11
Clarity is a user behavior analytics tool that helps you understand how users interact with your website.
https://learn.microsoft.com/en-us/clarity/faq -
Status active verified 2026-07-11
Clarity processes more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.
https://learn.microsoft.com/en-us/clarity/faq -
Cookieless / no consent banner No verified 2026-07-11
Clarity's typical usage requires that non-essential cookies are set on your visitor's browser.
https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies -
Self-hostable No verified 2026-07-11
Your data is stored in the Microsoft Azure cloud service.
https://learn.microsoft.com/en-us/clarity/faq -
Event tracking Yes verified 2026-07-11
You can create new smart events completely code-free by navigating to Settings -> Smart events.
https://learn.microsoft.com/en-us/clarity/faq -
Funnels Yes verified 2026-07-11
Funnels are an ordered group of user actions, providing a clear view of user progression through each step of the flow.
https://learn.microsoft.com/en-us/clarity/setup-and-installation/funnels -
Session replay Yes verified 2026-07-11
A session recording is a visual way to watch real user interactions on your site or app.
https://learn.microsoft.com/en-us/clarity/session-recordings/recordings-overview -
Data ownership / export Partial verified 2026-07-11
The Microsoft Clarity Data Export API enables users to download their dashboard data programmatically, facilitating advanced data analysis, and system integration.
https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data-export-api -
EU hosting option Partial verified 2026-07-11
Clarity customers in the EU are contracting with Microsoft Ireland Operations Limited (MIOL), which has a special contract (SCCs) with Microsoft Corporation (in the United States) allowing cross-borde
https://learn.microsoft.com/en-us/clarity/faq -
Real-time dashboard Partial verified 2026-07-11
Data is analyzed and ready to view in near real time, so you don't have to wait.
https://learn.microsoft.com/en-us/clarity/faq -
Free tier limits Yes verified 2026-07-11
Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version.
https://learn.microsoft.com/en-us/clarity/faq -
API access Partial verified 2026-07-11
Maximum of 10 API requests are allowed per project per day.
https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data-export-api -
Open source Partial verified 2026-07-11
The code to capture this information is open source and available on GitHub.
https://learn.microsoft.com/en-us/clarity/faq
FAQ
Yes. Simple Analytics, Mixpanel and Google Analytics have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Umami, Plausible and PostHog — every license claim links its source.