Alternatives to Mixpanel
Event-based product analytics
Mixpanel ranks #7 of 10 in Web analytics, with an Alt Score of 70. It is proprietary, freemium and available on the web. 10 of 12 checklist rows are verified against a public source.
Product, growth, and engineering teams at web and mobile companies who need to understand how users interact with their product.
An event-based analytics platform for tracking user actions, building conversion funnels, and measuring retention and engagement over time. Includes audience segmentation, dashboards/reports, session replay and heatmaps, and A/B testing/feature flags tied to product metrics. Data can also be synced in from warehouses like Snowflake and BigQuery.
Teams instrument their app or site (via SDKs or a warehouse connector) to send user events to Mixpanel, which are then explored through funnels, retention charts, and dashboards to spot behavioral trends and drop-offs.
Why people leave Mixpanel
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the Web analytics checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Web analytics checklist | Mixpanel | Umami | Plausible | PostHog | Pirsch | Matomo |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
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| License | ||||||
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| Cookieless / no consent banner | ||||||
| Self-hostable | ||||||
| Script size | ||||||
| Event tracking | ||||||
| Funnels | ||||||
| Session replay | ||||||
| Data ownership / export | ||||||
| EU hosting option | ||||||
| Real-time dashboard | ||||||
| Free tier limits | ||||||
| API access | ||||||
| Open source |
Every fact and feature listed for Mixpanel is verified against its own pages. Each alternative is sourced on its own page.
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Pricing model Freemium verified 2026-07-11
Capped at 1M monthly events. The basics to get started, including up to 5 saved reports and 10K monthly session replays.
https://mixpanel.com/pricing/ -
Platforms Web verified 2026-07-11
Session Replay is supported on four primary platforms: Web, iOS, Android, and React Native.
https://docs.mixpanel.com/docs/session-replay -
License Proprietary verified 2026-07-11
Mixpanel grants to Customer a limited, non-exclusive, non-transferable, revocable right to access and use the Application Services solely for Customer's internal business purposes and not for resale o
https://mixpanel.com/legal/terms-of-use/ -
Status active verified 2026-07-11
Mixpanel Agent is now available for your team. It's an always-on product analyst that answers questions about your data in plain language, automatically investigates metric changes, and keeps you info
https://docs.mixpanel.com/changelogs/2025-11-14-session-replay-ai-summaries -
Cookieless / no consent banner No verified 2026-07-11
Your super properties are stored in the cookie generated by the domain that is loading the library.
https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript -
Event tracking Yes verified 2026-07-11
Calling any of the event tracking methods below will generate an event payload, then trigger a request to the /track API endpoint.
https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript -
Funnels Yes verified 2026-07-11
Mixpanel's Funnels allows you to examine how end-users perform events in a series. Funnels calculate and display conversions from one event to another within a particular time window.
https://docs.mixpanel.com/docs/reports/funnels/funnels-overview -
Session replay Yes verified 2026-07-11
Mixpanel Session Replay provides the fastest way to gain a comprehensive understanding of your customers and make informed product decisions by combining both quantitative and qualitative insights.
https://docs.mixpanel.com/docs/session-replay -
Data ownership / export Yes verified 2026-07-11
Use the Raw Data Export API endpoint to obtain your event data. This API supports direct download or uploading to a cloud bucket.
https://docs.mixpanel.com/reference/overview -
EU hosting option Yes verified 2026-07-11
Mixpanel also provides you with the option to process and store your customers' personal data in Europe via our EU Data Residency Program.
https://docs.mixpanel.com/docs/privacy/eu-residency -
Real-time dashboard Yes verified 2026-07-11
Real-time, self-serve insights.
https://mixpanel.com/platform/product-analytics/ -
Free tier limits Yes verified 2026-07-11
Capped at 1M monthly events. The basics to get started, including up to 5 saved reports and 10K monthly session replays.
https://mixpanel.com/pricing/ -
API access Yes verified 2026-07-11
Use the Query API to get the same calculated data that powers Mixpanel's web application. This includes Insights, Funnels, Retention, and custom JQL Queries.
https://docs.mixpanel.com/reference/overview -
Open source No verified 2026-07-11
Mixpanel grants to Customer a limited, non-exclusive, non-transferable, revocable right to access and use the Application Services solely for Customer's internal business purposes and not for resale o
https://mixpanel.com/legal/terms-of-use/
FAQ
Yes. Simple Analytics, Microsoft Clarity and Google Analytics have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
Umami, Plausible and PostHog — every license claim links its source.