Alternatives to Moz
The SEO educator with DA metric
Moz ranks #2 of 10 in SEO tools, with an Alt Score of 91. It is proprietary, sold by subscription from $49/month and available on the web. 10 of 10 checklist rows are verified against a public source.
Marketers, SEO specialists, and agencies who need to research keywords, track rankings, and manage a site's organic search performance.
A suite covering keyword research (Keyword Explorer, with volume, difficulty, and CTR-based Priority scoring), rank tracking across desktop and mobile with historical trends, technical site audits (broken links, redirects, duplicate content, missing tags), and link analysis via Link Explorer, including Moz's own Domain Authority metric for evaluating link and domain strength.
You add a site/campaign, target keywords, and competitors; Moz then crawls the site and web to surface ranking positions, technical issues, and backlink data in dashboards and scheduled reports you monitor over time.
Where Moz stands out
Verified capabilities most alternatives don't have.
Why people leave Moz
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the SEO tools checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| SEO tools checklist | Moz | Ahrefs | SE Ranking | Semrush | Serpstat | Mangools |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
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| License | ||||||
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| Rank tracking | ||||||
| Backlink index size | ||||||
| Keyword research | ||||||
| Site audit crawler | ||||||
| Content optimization | ||||||
| Local SEO | ||||||
| API access | ||||||
| Price per seat | ||||||
| Free tier / trial | ||||||
| SERP features tracking |
Every fact and feature listed for Moz is verified against its own pages. Each alternative is sourced on its own page.
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Pricing model Subscription verified 2026-07-11
We offer a 20% discount on your Moz Pro base plan when you pay yearly.
https://moz.com/products/pro/pricing -
Starts at $49/month verified 2026-07-11
Our entry-level plan is available for $49/month.
https://moz.com/products/pro/pricing -
License Proprietary verified 2026-07-11
© 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
https://moz.com/products/pro/pricing -
Platforms Web verified 2026-07-11
a centralized dashboard, so you can focus on growing your business.
https://moz.com/products/pro -
Status active verified 2026-07-11
© 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
https://moz.com/products/pro/pricing -
Rank tracking Yes verified 2026-07-11
Track local and national rankings to see where you and your competitors are showing up in the SERPs.
https://moz.com/products/pro/rank-tracking -
Backlink index size Yes verified 2026-07-11
Explore over 40 trillion links for powerful backlink data.
https://moz.com/link-explorer -
Keyword research Yes verified 2026-07-11
Keyword Explorer is your comprehensive keyword research tool featuring over 1.25 billion keyword suggestions.
https://moz.com/explorer -
Site audit crawler Yes verified 2026-07-11
Moz Pro's Site Crawl identifies roadblocks that may keep search engines from successfully crawling your site. Easily spot technical issues and learn how to fix them.
https://moz.com/products/pro/site-crawl -
Content optimization Yes verified 2026-07-11
Spend your time where it matters most with prioritized recommendations to improve page optimization and maximize your potential to rank for your target keywords
https://moz.com/products/pro/on-page-optimization -
Local SEO Yes verified 2026-07-11
Moz’s powerful local SEO tool offers centralized listing and reputation management to help you save time, reach more customers, and monitor the online health of your business.
https://moz.com/products/local -
API access Partial verified 2026-07-11
Access the power of Moz Data to drive growth, extract Insights, and quickly build innovative applications that users love – starting at $20.
https://moz.com/products/api -
Price per seat Yes verified 2026-07-11
Additional user seats are just $49/mo. per seat on any plan level.
https://moz.com/products/pro/pricing -
Free tier / trial Partial verified 2026-07-11
you're welcome to take a free trial or sign up for a free Moz Community account which will give you limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.
https://moz.com/products/pro/pricing -
SERP features tracking Yes verified 2026-07-11
Spot featured snippet and SERP feature opportunities.
https://moz.com/explorer
FAQ
Yes. Serpstat, Ubersuggest and Screaming Frog have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.