Alternatives to Semrush
All-in-one marketing intelligence
Semrush ranks #4 of 10 in SEO tools, with an Alt Score of 91. It is proprietary, sold by subscription from $139/mo and available on the web. 10 of 10 checklist rows are verified against a public source.
SEO specialists, content marketers, PPC managers, and agencies who need to research, plan, and track a brand's online visibility and competitors.
Semrush provides keyword research and rank tracking, technical SEO site audits, backlink analysis, competitor and traffic analytics, content optimization tools, and PPC/advertising research, all backed by a large database of keywords, domains, and backlinks. It also includes local listing management and social media scheduling tools.
Users enter a domain, keyword, or competitor URL into a given tool to pull data and reports, then use dashboards to track rankings, audit site health, or analyze competitor strategies over time.
Where Semrush stands out
Verified capabilities most alternatives don't have.
Why people leave Semrush
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the SEO tools checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| SEO tools checklist | Semrush | Ahrefs | Moz | SE Ranking | Serpstat | Mangools |
|---|---|---|---|---|---|---|
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| SERP features tracking |
Every fact and feature listed for Semrush is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-11
The Site is based upon proprietary Semrush technology and includes the Content.
https://www.semrush.com/company/legal/website-terms-of-use/ -
Pricing model Subscription verified 2026-07-11
$117.33/mo billed annually
https://www.semrush.com/prices/ -
Starts at $139/mo verified 2026-07-11
$139
https://www.semrush.com/prices/ -
Platforms Web verified 2026-07-11
The Site is based upon proprietary Semrush technology and includes the Content.
https://www.semrush.com/company/legal/website-terms-of-use/ -
Status active verified 2026-07-11
Toolkits—an AI‑powered, all‑in‑one platform that puts marketers in control of their stack, streamlines every workflow, and drives measurable results.
https://www.semrush.com/news/402397-semrush-introduces-toolkits-a-smarter-ai-powered-all-in-one-platform-for-marketers/ -
Rank tracking Yes verified 2026-07-11
Position Tracking is a versatile keyword position monitoring tool that keeps you aware of changes in your website's ranking on search engines.
https://www.semrush.com/features/position-tracking/ -
Backlink index size Yes verified 2026-07-11
a backlink index of more than 43 trillion backlinks and 390 million referring domains
https://www.semrush.com/analytics/backlinks/ -
Keyword research Yes verified 2026-07-11
Dive into the largest keyword research database on the market and use AI insights to drive your SEO and PPC strategies.
https://www.semrush.com/features/keyword-research/ -
Site audit crawler Yes verified 2026-07-11
Site Audit crawls your entire site, checks for hundreds of technical and on-page issues, tracks progress over time, and lets you schedule automatic audits.
https://www.semrush.com/siteaudit/ -
Content optimization Yes verified 2026-07-11
Ensure your text is unique and search optimized in a few clicks, right in your Google Docs or WordPress account.
https://www.semrush.com/features/content-optimization-tools/ -
Local SEO Yes verified 2026-07-11
List your business across a wide range of local directories to keep the information accurate and strengthen local SEO.
https://www.semrush.com/features/local-seo-tools/ -
API access Partial verified 2026-07-11
Standard API access is available to users of the SEO Toolkit who have a Business subscription.
https://developer.semrush.com/api/get-started/api-access/ -
Price per seat Yes verified 2026-07-11
Starting at $45/mo
https://www.semrush.com/prices/ -
Free tier / trial Partial verified 2026-07-11
Try Semrush free for seven days. Cancel anytime.
https://www.semrush.com/prices/ -
SERP features tracking Yes verified 2026-07-11
Discover your opportunities to appear at the top of Google's SERP with the Featured Snippets report. Set up a project to check which keywords are triggering SERP Features with search trends.
https://www.semrush.com/features/position-tracking/
FAQ
Yes. Serpstat, Ubersuggest and Screaming Frog have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.