Alternatives to Serpstat
Growth-hacking SEO suite
Serpstat ranks #5 of 10 in SEO tools, with an Alt Score of 82. It is proprietary, freemium from $50/month and available on the web. 10 of 10 checklist rows are verified against a public source.
Digital marketing agencies, SEO specialists, e-commerce and SaaS marketing teams, and individual marketers who need to research keywords, track rankings, and analyze competitors' search performance.
Keyword research with search volume, difficulty, and CPC data across 230 countries; competitor analysis of organic and paid search traffic; rank tracking for desktop and mobile; technical site audits with issue prioritization; and backlink analysis, keyword clustering, and API access.
Users enter a domain or keyword to pull data from Serpstat's index of billions of keywords and backlinks, then use the results to audit their site, track ranking changes over time, and compare their search visibility against competitors.
Where Serpstat stands out
Verified capabilities most alternatives don't have.
Why people leave Serpstat
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the SEO tools checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| SEO tools checklist | Serpstat | Ahrefs | Moz | SE Ranking | Semrush | Mangools |
|---|---|---|---|---|---|---|
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| API access | ||||||
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| SERP features tracking |
Every fact and feature listed for Serpstat is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-11
We grant you a limited, revocable, non-exclusive license to access and make personal use of the Serpstat and the Software in accordance with your Plan.
https://serpstat.com/users/license-agreement/ -
Starts at $50/month verified 2026-07-11
$50 /mo
https://serpstat.com/page/pricing-plans/ -
Platforms Web verified 2026-07-11
$50 /mo
https://serpstat.com/page/pricing-plans/ -
Pricing model Freemium verified 2026-07-11
Serpstat offers a 7-day free trial with full feature access, plus a freemium tier allowing 10 free searches daily.
https://serpstat.com/keyword-research/ -
Status active verified 2026-07-11
Yes, we offer a free 7-day trial so you can explore the core features of our platform
https://serpstat.com/page/pricing-plans/ -
Rank tracking Yes verified 2026-07-11
SERP tracking helps you monitor the positions on search engine results page.
https://serpstat.com/rank-tracker/ -
Backlink index size Yes verified 2026-07-11
Our Backlinks Database provides comprehensive and up-to-date information on 1.7 trillion links and 170 million domains.
https://serpstat.com/data/backlinks-databases/ -
Keyword research Yes verified 2026-07-11
over 7 billion keywords
https://serpstat.com/keyword-research/ -
Site audit crawler Yes verified 2026-07-11
schedule a weekly/daily/manual SEO audit online and Serpstat will automatically start crawling your website
https://serpstat.com/site-audit/ -
Content optimization Yes verified 2026-07-11
Use the tool for text writing: articles, ad copies, social media posts, and other text writing tasks.
https://serpstat.com/page/content-analysis/ -
Local SEO Partial verified 2026-07-11
local search queries and global ones, on mobile and desktop depending on this or that keyword
https://serpstat.com/rank-tracker/ -
API access Partial verified 2026-07-11
API credits per month — 200,000 400,000
https://serpstat.com/page/pricing-plans/ -
Price per seat No verified 2026-07-11
Multi-user access — 3 users
https://serpstat.com/page/pricing-plans/ -
Free tier / trial Yes verified 2026-07-11
Serpstat offers a 7-day free trial with full feature access, plus a freemium tier allowing 10 free searches daily.
https://serpstat.com/keyword-research/ -
SERP features tracking Yes verified 2026-07-11
easily see which keywords bring up featured snippets on the result page
https://serpstat.com/rank-tracker/
FAQ
Yes. Ubersuggest and Screaming Frog have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.