Alternatives to SpyFu
Competitor PPC and SEO history
SpyFu ranks #8 of 10 in SEO tools, with an Alt Score of 55. It is proprietary, sold by subscription from $39/month and available on the web. 9 of 10 checklist rows are verified against a public source.
Digital marketers, SEO/PPC specialists, and agencies who need to research competitors' search marketing strategies rather than just track their own site.
SpyFu shows every keyword a domain has ever ranked for organically and every keyword it has bought on Google Ads, along with historical ad copy and spend estimates. It includes keyword research tools (search volume, CPC, difficulty), SERP and backlink analysis, and rank tracking for your own site.
Enter a competitor's domain to pull up its organic rankings, ad history, and keyword data, or enter your own domain to find keyword gaps against competitors and get ranking/bidding recommendations.
Where SpyFu stands out
Verified capabilities most alternatives don't have.
Why people leave SpyFu
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the SEO tools checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| SEO tools checklist | SpyFu | Ahrefs | Moz | SE Ranking | Semrush | Serpstat |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
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| Backlink index size | ||||||
| Keyword research | ||||||
| Site audit crawler | ||||||
| Content optimization | ||||||
| Local SEO | ||||||
| API access | ||||||
| Price per seat | ||||||
| Free tier / trial | ||||||
| SERP features tracking |
Every fact and feature listed for SpyFu is verified against its own pages. Each alternative is sourced on its own page.
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Platforms Web verified 2026-07-11
Indexing over 7.2 trillion results across 152 million domains
https://www.spyfu.com/seo/overview -
License Proprietary verified 2026-07-11
SpyFu Pricing -- Starting at $29 a Month
https://www.spyfu.com/mainpurchase/?page=default -
Pricing model Subscription verified 2026-07-11
Cancel Anytime Via Email, Livechat, or Phone
https://www.spyfu.com/mainpurchase/?page=default -
Starts at $39/month verified 2026-07-11
$39 /month
https://www.spyfu.com/mainpurchase/?page=default -
Status active verified 2026-07-11
RivalFlow AI is a separate tool, but it works well with SpyFu research
https://help.spyfu.com/en/articles/11473287-what-is-rivalflow-ai -
Rank tracking Yes verified 2026-07-11
When you add keywords to a project, we'll report back every week with your domain's SEO rankings and PPC average positions in Google Ads
https://www.spyfu.com/rank-tracking -
Backlink index size Partial verified 2026-07-11
When we discover a newly ranked page (A, in the image below), we crawl that specific page to find any outbound links from it
https://help.spyfu.com/en/articles/6153615-how-we-find-backlinks -
Keyword research Yes verified 2026-07-11
Indexing over 7.2 trillion results across 152 million domains
https://www.spyfu.com/seo/overview -
Site audit crawler No verified 2026-07-11
SpyFu's Site Audit tool (coming soon)
https://www.spyfu.com/blog/local-seo-audit/ -
Content optimization Partial verified 2026-07-11
RivalFlow AI is a separate tool, but it works well with SpyFu research
https://help.spyfu.com/en/articles/11473287-what-is-rivalflow-ai -
Local SEO No verified 2026-07-11
SpyFu's keyword tools are useful here: search a competitor in your area and look at the local keyword variations they're ranking for that you aren't
https://www.spyfu.com/blog/local-seo-audit/ -
API access Partial verified 2026-07-11
API access comes with every Pro or Team membership
https://www.spyfu.com/api -
Price per seat Yes verified 2026-07-11
$30 for each additional
https://www.spyfu.com/mainpurchase/?page=default -
Free tier / trial Partial verified 2026-07-11
there is no limit to how long you can use it for free
https://help.spyfu.com/en/articles/3047918-is-there-a-free-trial-for-spyfu
FAQ
Yes. Serpstat, Ubersuggest and Screaming Frog have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.