Alternatives to ActiveCampaign
Marketing automation platform combining email, SMS, CRM, and AI-driven customer journeys
ActiveCampaign ranks #4 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary, sold by subscription from $15/mo and available on Web, iOS and Android. 12 of 12 checklist rows are verified against a public source.
ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp. Plans are tiered by feature set and scale in price with contact volume.
Small and mid-size businesses and marketing teams that need multi-step email/SMS automation combined with a lightweight sales CRM.
A drag-and-drop automation builder, email campaign tools, landing pages, forms, a contact-level CRM, and analytics, with SMS, WhatsApp, and enhanced CRM (pipelines/lead scoring) offered as paid add-ons.
Users build multi-step automations visually, trigger them from site tracking, link clicks, or custom events, and manage contacts through segmentation and a built-in CRM; higher tiers unlock premium integrations, custom event tracking, and AI features.
Where ActiveCampaign stands out
Verified capabilities most alternatives don't have.
Why people leave ActiveCampaign
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3.
Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer.
Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing.
Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning.
Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and.
Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.
Feature comparison
Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Marketing automation checklist | ActiveCampaign | Mautic | Klaviyo | Adobe Marketo Engage | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Visual journey builder | ||||||
| Email campaigns | ||||||
| SMS and mobile push | ||||||
| Lead scoring | ||||||
| Landing page builder | ||||||
| Form builder | ||||||
| Built-in CRM | ||||||
| A/B testing | ||||||
| Behavioral event triggers | ||||||
| Salesforce integration | ||||||
| Self-hostable | ||||||
| Free tier |
Every fact and feature listed for ActiveCampaign is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-08-03https://www.activecampaign.com/legal/terms-of-service
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Pricing model Subscription verified 2026-08-03https://www.activecampaign.com/pricing
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Starts at $15/mo verified 2026-08-03https://www.activecampaign.com/pricing
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Platforms Web, iOS, Android verified 2026-08-03https://apps.apple.com/us/app/activecampaign/id1239908329
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Status active verified 2026-08-03https://www.activecampaign.com/platform/ai-mcp
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Visual journey builder Yes verified 2026-08-03https://www.activecampaign.com/platform/marketing-automation
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Email campaigns Yes verified 2026-08-03https://www.activecampaign.com/pricing
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SMS and mobile push Partial verified 2026-08-03https://www.activecampaign.com/pricing
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Lead scoring Partial verified 2026-08-03https://www.activecampaign.com/pricing
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Landing page builder Partial verified 2026-08-03https://www.activecampaign.com/pricing
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Form builder Yes verified 2026-08-03https://www.activecampaign.com/pricing
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Built-in CRM Yes verified 2026-08-03https://www.activecampaign.com/pricing
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A/B testing Yes verified 2026-08-03https://www.activecampaign.com/pricing
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Behavioral event triggers Yes verified 2026-08-03https://www.activecampaign.com/pricing
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Salesforce integration Partial verified 2026-08-03https://www.activecampaign.com/pricing
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Self-hostable No verified 2026-08-03https://www.activecampaign.com/security
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Free tier No verified 2026-08-03https://www.activecampaign.com/pricing
FAQ
Yes. Klaviyo has a free tier or is fully free. Free-tier limits in the comparison table are verified and dated.
Mautic — every license claim links its source.