Alternatives to Klaviyo
B2C CRM for email, SMS, and mobile push marketing automation
Klaviyo ranks #2 of 8 in Marketing automation, with an Alt Score of 78. It is proprietary, freemium from $20/mo and available on the web. 11 of 12 checklist rows are verified against a public source.
Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer. Billing is based on the number of active profiles in an account plus monthly email-send volume, with mobile messaging metered separately. It integrates with over 350 apps, including ecommerce platforms and CRMs such as Salesforce.
Ecommerce and B2C brands, particularly those on platforms like Shopify, WooCommerce, and Wix, that want to run email, SMS, and push marketing from unified customer profiles.
Drag-and-drop flow and campaign builders, web forms/pop-ups, segmentation with predictive analytics (CLV, churn risk), A/B testing, and built-in reporting, plus optional add-ons such as Composer (an AI marketing agent), Customer Hub, Helpdesk, and Marketing Analytics that are billed separately by active-profile count.
Accounts are billed by tier based on active profiles (any contact eligible to be emailed) combined with a monthly email-send allowance; free accounts stay under 250 active profiles and 500 emails/month, and mobile messaging draws from a separate monthly spend pool.
Where Klaviyo stands out
Verified capabilities most alternatives don't have.
Why people leave Klaviyo
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3.
Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing.
ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp.
Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning.
Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and.
Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.
Feature comparison
Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Marketing automation checklist | Klaviyo | Mautic | Adobe Marketo Engage | ActiveCampaign | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Visual journey builder | ||||||
| Email campaigns | ||||||
| SMS and mobile push | ||||||
| Lead scoring | ||||||
| Landing page builder | ||||||
| Form builder | ||||||
| Built-in CRM | ||||||
| A/B testing | ||||||
| Behavioral event triggers | ||||||
| Salesforce integration | ||||||
| Self-hostable | ||||||
| Free tier |
Every fact and feature listed for Klaviyo is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-08-03https://www.klaviyo.com/legal/terms-of-service
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Pricing model Freemium verified 2026-08-03https://www.klaviyo.com/pricing
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Starts at $20/mo verified 2026-08-03https://www.klaviyo.com/pricing
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Platforms Web verified 2026-08-03https://help.klaviyo.com/hc/en-us/articles/8122127265819
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Status active verified 2026-08-03https://www.klaviyo.com/whats-new
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Visual journey builder Yes verified 2026-08-03https://www.klaviyo.com/features/flows
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Email campaigns Yes verified 2026-08-03https://www.klaviyo.com/features/campaigns
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SMS and mobile push Yes verified 2026-08-03https://www.klaviyo.com/products/sms-marketing
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Landing page builder No verified 2026-08-03https://www.klaviyo.com/features/web-forms
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Form builder Yes verified 2026-08-03https://www.klaviyo.com/features/web-forms
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Built-in CRM Yes verified 2026-08-03https://www.klaviyo.com/features/customer-profiles
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A/B testing Yes verified 2026-08-03https://www.klaviyo.com/features/campaigns
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Behavioral event triggers Yes verified 2026-08-03https://www.klaviyo.com/features/flows
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Salesforce integration Yes verified 2026-08-03https://marketplace.klaviyo.com/en-us/browse/?categoryId=4
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Self-hostable No verified 2026-08-03https://www.klaviyo.com/legal/terms-of-service
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Free tier Yes verified 2026-08-03https://www.klaviyo.com/pricing
FAQ
Mautic — every license claim links its source.