Alternatives to Adobe Marketo Engage
B2B/B2C marketing automation platform for lead management across the buying journey
Adobe Marketo Engage ranks #3 of 8 in Marketing automation, with an Alt Score of 74. It is proprietary, sold by subscription and available on the web. 12 of 12 checklist rows are verified against a public source.
Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing. It provides engagement programs (nurture streams), email marketing with A/B testing, smart-campaign behavioral triggers, lead scoring, forms and landing pages, and a bidirectional Salesforce CRM sync. It is sold as an Adobe on-demand (SaaS) service, licensed per contact volume across several editions, with pricing available only through Adobe sales.
B2B and B2C marketing teams that need to manage considered-purchase leads across the full buying journey, including demand-generation and account-based marketing use cases.
Engagement programs (multi-stream nurture), email marketing with A/B and champion/challenger testing, smart campaigns with behavioral triggers, lead/person scoring, forms, free-form and guided landing pages, mobile push notifications, an SMS add-on, and bidirectional Salesforce sync.
Marketers build Smart Campaigns from a Smart List (filters and triggers) plus a Flow of actions, and orchestrate longer nurture sequences as Engagement Programs whose streams cast content to contacts on a set cadence; contact, account, and activity data sync continuously with a connected CRM such as Salesforce.
Where Adobe Marketo Engage stands out
Verified capabilities most alternatives don't have.
Why people leave Adobe Marketo Engage
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3.
Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer.
ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp.
Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning.
Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and.
Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.
Feature comparison
Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Marketing automation checklist | Adobe Marketo Engage | Mautic | Klaviyo | ActiveCampaign | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Visual journey builder | ||||||
| Email campaigns | ||||||
| SMS and mobile push | ||||||
| Lead scoring | ||||||
| Landing page builder | ||||||
| Form builder | ||||||
| Built-in CRM | ||||||
| A/B testing | ||||||
| Behavioral event triggers | ||||||
| Salesforce integration | ||||||
| Self-hostable | ||||||
| Free tier |
Every fact and feature listed for Adobe Marketo Engage is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-08-03https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html
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Pricing model Subscription verified 2026-08-03https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html
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Platforms Web verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/setup/minimum-system-requirements
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Status active verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/release-notes/current
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Visual journey builder Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/drip-nurturing/creating-an-engagement-program/understanding-engagement-programs
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Email campaigns Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/creating-an-email-program/understanding-email-programs
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SMS and mobile push Partial verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/mobile-marketing/vibes-sms-messages/create-an-sms-message
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Lead scoring Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs/program-library/op-scoring-behavior
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Landing page builder Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/landing-pages/understanding-landing-pages/understanding-free-form-vs-guided-landing-pages
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Form builder Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/forms/creating-a-form/create-a-form
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Built-in CRM No verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/understanding-the-salesforce-sync
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A/B testing Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-actions/email-test-a-b-test/understanding-email-testing-options
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Behavioral event triggers Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/creating-a-smart-campaign/understanding-batch-and-trigger-smart-campaigns
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Salesforce integration Yes verified 2026-08-03https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/understanding-the-salesforce-sync
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Self-hostable No verified 2026-08-03https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html
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Free tier No verified 2026-08-03https://helpx.adobe.com/dk/legal/product-descriptions/adobe-marketo-engage---product-description.html
FAQ
Yes. Klaviyo has a free tier or is fully free. Free-tier limits in the comparison table are verified and dated.
Mautic — every license claim links its source.