Alternatives to Mautic
Self-hosted, open source marketing automation platform for email, forms, and campaigns.
Mautic ranks #1 of 8 in Marketing automation, with an Alt Score of 89. It is licensed under GPL-3.0, open source with paid hosting from Free and available on the web. 12 of 12 checklist rows are verified against a public source.
Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3. Mautic Inc. was acquired by Acquia in 2019, but the project's governance later became an independent open source project fiscally hosted by the Open Source Collective, with Acquia now listed as one of several commercial hosting/support partners. There is no vendor-run SaaS tier from mautic.org itself; the core software is free to self-host, and managed hosting is sold separately by partners such as Dropsolid.
Marketing teams and agencies that want to run their own marketing automation stack, own their contact data, and avoid per-contact SaaS pricing.
A drag-and-drop Campaign Builder for multi-channel journeys, an email builder with A/B testing and 65+ language support, landing pages, forms with progressive profiling, point-based lead scoring, Company records, an SMS channel, an OneSignal-based push notification channel, a REST API, and plugin integrations with CRMs including Salesforce.
Mautic is a PHP web application you install on your own Apache/NGINX + MySQL/MariaDB server (or via a hosting partner), and marketers manage contacts, campaigns, and content through its browser-based admin interface.
Where Mautic stands out
Verified capabilities most alternatives don't have.
Why people leave Mautic
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer.
Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing.
ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp.
Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning.
Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and.
Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.
Feature comparison
Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Marketing automation checklist | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Braze | Keap |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Visual journey builder | ||||||
| Email campaigns | ||||||
| SMS and mobile push | ||||||
| Lead scoring | ||||||
| Landing page builder | ||||||
| Form builder | ||||||
| Built-in CRM | ||||||
| A/B testing | ||||||
| Behavioral event triggers | ||||||
| Salesforce integration | ||||||
| Self-hostable | ||||||
| Free tier |
Every fact and feature listed for Mautic is verified against its own pages. Each alternative is sourced on its own page.
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License GPL-3.0 verified 2026-08-03https://raw.githubusercontent.com/mautic/mautic/7.x/LICENSE.txt
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Pricing model OSS + paid hosting verified 2026-08-03https://mautic.org/download/
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Starts at Free verified 2026-08-03https://mautic.org/download/
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Platforms Web verified 2026-08-03https://mautic.org/start-using-mautic/mautic-requirements/
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Status active verified 2026-08-03https://github.com/mautic/mautic/releases
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Visual journey builder Yes verified 2026-08-03https://mautic.org/features/campaigns/
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Email campaigns Yes verified 2026-08-03https://mautic.org/features/email-marketing/
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SMS and mobile push Partial verified 2026-08-03https://docs.mautic.org/en/7.2/channels/sms.html
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Lead scoring Yes verified 2026-08-03https://mautic.org/features/lead-scoring-with-points/
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Landing page builder Yes verified 2026-08-03https://mautic.org/features/landing-pages-and-forms/
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Form builder Yes verified 2026-08-03https://mautic.org/features/landing-pages-and-forms/
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Built-in CRM No verified 2026-08-03https://mautic.org/features/lead-management/
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A/B testing Yes verified 2026-08-03https://mautic.org/features/email-marketing/
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Behavioral event triggers Yes verified 2026-08-03https://docs.mautic.org/en/7.2/campaigns/campaigns_overview.html
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Salesforce integration Yes verified 2026-08-03https://docs.mautic.org/en/7.2/plugins/salesforce.html
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Self-hostable Yes verified 2026-08-03https://github.com/mautic/mautic
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Free tier Yes verified 2026-08-03https://mautic.org/download/
FAQ
Yes. Klaviyo has a free tier or is fully free. Free-tier limits in the comparison table are verified and dated.