AltCatalog
Catalog Marketing automation Braze

Alternatives to Braze

Cross-channel customer engagement platform for email, SMS, push, and in-app messaging.

Alt Score

Alt Score · 70

How this alternative ranks. How it works →

Verified coverage 90%67
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
#5 of 8 in Marketing automation

Braze ranks #5 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary and available on the web. 11 of 12 checklist rows are verified against a public source.

Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning. It is sold as an enterprise SaaS product under custom annual contracts scaled by Monthly Active Users and an Action Credits pool, with no public self-serve pricing or free plan.

Most compared with MauticKlaviyoAdobe Marketo Engage
Official site Suggest an edit Data history Work on Braze? Claim this page
Who it's for

Marketing and lifecycle teams at consumer brands, from early-stage startups to large global enterprises, who need to run cross-channel customer messaging without relying on engineering for every campaign.

What you get

A unified platform spanning email, SMS/RCS, mobile push, in-app messages, web messaging, WhatsApp/LINE, a no-code Canvas journey builder, landing pages with capture forms, A/B/n testing, reporting and analytics, and BrazeAI-powered content generation and decisioning tools.

How it works

Marketers unify first-party customer data from data warehouses and other backend systems into Braze user profiles, then build campaigns and multi-step Canvas journeys that trigger in real time on customer behaviors and cross-channel interactions; contracts are priced by Platform Edition, Monthly Active Users, and Action Credits rather than published per-seat rates.

Where Braze stands out

Verified capabilities most alternatives don't have.

SMS and mobile push only 4 of 8 apps

See the full checklist

Why people leave Braze

Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.

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Ranked alternatives

Ordered by Alt Score. Click any score to see the breakdown.

Sponsored Paid slot. Never affects the ranked order below. Promote here →
01

Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3.

GPL-3.0 Web
Alt Score

Alt Score · 89

How this alternative ranks. How it works →

Verified coverage 90%88
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
02

Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer.

Proprietary Web
Alt Score

Alt Score · 78

How this alternative ranks. How it works →

Verified coverage 90%75
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
03

Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing.

Proprietary Web
Alt Score

Alt Score · 74

How this alternative ranks. How it works →

Verified coverage 90%71
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
04

ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp.

Proprietary WebiOSAndroid
Alt Score

Alt Score · 70

How this alternative ranks. How it works →

Verified coverage 90%67
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
05

Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and.

Proprietary WebiOSAndroid
Alt Score

Alt Score · 70

How this alternative ranks. How it works →

Verified coverage 90%67
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
06

Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.

Proprietary
Alt Score

Alt Score · 59

How this alternative ranks. How it works →

Verified coverage 90%54
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it
07

Iterable is an enterprise customer engagement platform for orchestrating cross-channel marketing campaigns across email, SMS, mobile push, in-app, and web.

Proprietary
Alt Score

Alt Score · 51

How this alternative ranks. How it works →

Verified coverage 90%46
Visibility 10%100

Verified coverage = sourced yes and partial answers in the category checklist. Visibility = relative app-page views on AltCatalog over 30 days, neutral below 500 category views. Payment, votes, and vendor opinions are never score inputs.

Not a real alternative? Flag it

Feature comparison

Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.

Comparing Braze Mautic × Klaviyo × Adobe Marketo Engage × ActiveCampaign × Keap ×
+ Add app
Customer.io Iterable
Marketing automation checklist BrazeMauticKlaviyoAdobe Marketo EngageActiveCampaignKeap
Pricing model
Starts at
License
Platforms
Visual journey builder
Email campaigns
SMS and mobile push
Lead scoring
Landing page builder
Form builder
Built-in CRM
A/B testing
Behavioral event triggers
Salesforce integration
Self-hostable
Free tier
verified pending unknown (?) Click any cell to view its source or propose a value
Sources & verification 15

Every fact and feature listed for Braze is verified against its own pages. Each alternative is sourced on its own page.

FAQ

Yes. Klaviyo has a free tier or is fully free. Free-tier limits in the comparison table are verified and dated.

Mautic — every license claim links its source.