Alternatives to Keap
CRM and marketing/sales automation platform for small businesses, formerly Infusionsoft
Keap ranks #6 of 8 in Marketing automation, with an Alt Score of 70. It is proprietary, sold by subscription from $299/mo and available on Web, iOS and Android. 10 of 12 checklist rows are verified against a public source.
Keap (formerly Infusionsoft) is a cloud-based CRM and marketing automation platform for small businesses, combining contact management, lead scoring, email and SMS marketing, landing pages/forms, and sales pipeline tools under a single subscription. Thryv Holdings announced a definitive agreement to acquire Keap in December 2024, and the site now brands the product as "Keap, A Thryv, Inc. Brand." Pricing has moved to a single Keap Max plan with a base price plus per-contact and per-user metered add-ons.
Small businesses and solo entrepreneurs who want one system for CRM, marketing automation, and sales/e-commerce follow-up instead of stitching together separate tools.
A CRM with contact segmentation and lead scoring, a drag-and-drop automation builder, email and SMS marketing, landing pages and forms, appointment scheduling, quotes/invoices with payment processing, and reporting.
Users build "When/Then" automations by dragging trigger and action modules onto a visual canvas, and the whole platform is sold as a single plan (Keap Max) priced by included contacts and users, with additional contacts, users, and text/voice usage billed as metered add-ons.
Where Keap stands out
Verified capabilities most alternatives don't have.
Why people leave Keap
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Mautic is an open source marketing automation platform providing email marketing, a drag-and-drop campaign builder, landing pages, forms, and lead scoring, licensed under the GPL v3.
Klaviyo is a B2C customer relationship management platform that combines email, SMS, and mobile push marketing with a shared customer data layer.
Adobe Marketo Engage is a platform for managing B2B and B2C marketing leads through all stages of the buying journey, supporting both demand-generation and account-based marketing.
ActiveCampaign is a cloud-based marketing automation platform offering email campaigns, a visual automation builder, a built-in sales CRM, and add-on channels such as SMS and WhatsApp.
Braze is a cross-channel customer engagement platform combining email, SMS/RCS, mobile push, in-app, and web messaging with a no-code journey builder and AI-powered personalization and decisioning.
Customer.io is a customer engagement platform, founded in 2012, for building automated, behavior-triggered messaging campaigns across email, SMS, push, in-app, and WhatsApp.
Feature comparison
Rows come from the Marketing automation checklist (16 rows). Human-verified cells only. ? means the value has not been verified.
| Marketing automation checklist | Keap | Mautic | Klaviyo | Adobe Marketo Engage | ActiveCampaign | Braze |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Visual journey builder | ||||||
| Email campaigns | ||||||
| SMS and mobile push | ||||||
| Lead scoring | ||||||
| Landing page builder | ||||||
| Form builder | ||||||
| Built-in CRM | ||||||
| A/B testing | ||||||
| Behavioral event triggers | ||||||
| Salesforce integration | ||||||
| Self-hostable | ||||||
| Free tier |
Every fact and feature listed for Keap is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-08-03https://keap.com/legal
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Pricing model Subscription verified 2026-08-03https://keap.com/pricing
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Starts at $299/mo verified 2026-08-03https://keap.com/pricing
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Platforms Web, iOS, Android verified 2026-08-03https://apps.apple.com/us/app/keap-mobile/id1421097870
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Status acquired verified 2026-08-03https://keap.com/product-updates/thryv-holdings-announces-strategic-acquisition-of-keap
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Visual journey builder Yes verified 2026-08-03https://keap.com/product-updates/create-advanced-automations-faster-with-keaps-updated-builder
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Email campaigns Yes verified 2026-08-03https://keap.com/pricing
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SMS and mobile push Partial verified 2026-08-03https://keap.com/pricing
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Lead scoring Yes verified 2026-08-03https://keap.com/pricing
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Landing page builder Yes verified 2026-08-03https://keap.com/pricing
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Form builder Yes verified 2026-08-03https://keap.com/pricing
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Built-in CRM Yes verified 2026-08-03https://keap.com/pricing
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Behavioral event triggers Yes verified 2026-08-03https://keap.com/product-updates/create-advanced-automations-faster-with-keaps-updated-builder
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Salesforce integration Partial verified 2026-08-03https://keap.com/solutions/integrations
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Free tier No verified 2026-08-03https://keap.com/pricing
FAQ
Yes. Klaviyo has a free tier or is fully free. Free-tier limits in the comparison table are verified and dated.
Mautic — every license claim links its source.