Alternatives to Attio
Data-model-flexible CRM for startups
Attio ranks #7 of 17 in CRM, with an Alt Score of 63. It is proprietary, freemium from $29/user/month (billed annually; $36 billed monthly) and available on Web, iOS and Android. 10 of 10 checklist rows are verified against a public source.
Sales, growth, and RevOps teams at startups and fast-growing companies who want a CRM that adapts to their own data model rather than forcing a fixed sales-pipeline structure.
A fully customizable data model of objects, records, and attributes that you can shape to match any business (not just deals and contacts). Lists, views, and filters organize records for different teams and workflows, with real-time collaborative editing. Email and calendar sync, plus integrations (Slack, Notion, Stripe, and others), automatically populate and enrich records. Built-in AI features (natural-language queries, research and enrichment agents, workflow automation) work on top of that structured data.
You define or import your objects and attributes, connect your email/calendar and other tools so activity and data sync in automatically, then build lists and views to track and work records. Automations and AI agents can enrich records, trigger workflows, and surface answers on top of this shared data.
Where Attio stands out
Verified capabilities most alternatives don't have.
Why people leave Attio
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
Sign in to add a reason — new reasons go through moderation before appearing.
Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the CRM checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| CRM checklist | Attio | Freshsales | Zoho CRM | HubSpot | SuiteCRM | EspoCRM |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Contact & deal pipelines | ||||||
| Email sync & tracking | ||||||
| Sequences / automation | ||||||
| Custom objects | ||||||
| Reporting | ||||||
| Free tier limits | ||||||
| Phone dialer | ||||||
| Marketing tools included | ||||||
| API & webhooks | ||||||
| Self-hostable |
Every fact and feature listed for Attio is verified against its own pages. Each alternative is sourced on its own page.
-
License Proprietary verified 2026-07-12
All rights in and to the Attio Services, (including Attio Content but excluding Customer Data) and Attio Applications are reserved to Attio.
https://attio.com/legal/compliance -
Pricing model Freemium verified 2026-07-12
Up to 3 seats
https://attio.com/pricing -
Starts at $29/user/month (billed annually; $36 billed monthly) verified 2026-07-12
$36 29
https://attio.com/pricing -
Platforms Web, iOS, Android verified 2026-07-12
While Attio is a web-based platform you normally use in a browser, the iOS and Android mobile apps let you manage your work and collaborate with your team when you aren't at your desktop.
https://attio.com/help/reference/tools-and-extensions/attio-on-mobile -
Status active verified 2026-07-12
Orchestrate revenue agents with the new Workflows
https://attio.com/platform/workflows -
Contact & deal pipelines Yes verified 2026-07-12
Current stage of the deal in your pipeline
https://attio.com/help/reference/managing-your-data/objects/manage-standard-objects -
Email sync & tracking Partial verified 2026-07-12
Opens are only tracked when sending from Attio to a single participant.
https://attio.com/help/reference/email-calendar/send-emails-in-attio -
Sequences / automation Yes verified 2026-07-12
Go from first touch to final signature with perfectly crafted emails delivered right on cue.
https://attio.com/platform/sequences -
Custom objects Yes verified 2026-07-12
If your company's data doesn't fit within Attio's standard objects, you can create your own custom objects to suit your business requirements.
https://attio.com/help/reference/managing-your-data/objects/create-and-manage-custom-objects -
Reporting Yes verified 2026-07-12
Analyze live data any way you like, from line charts and bar graphs to geospatial mapping.
https://attio.com/platform/reporting -
Free tier limits Yes verified 2026-07-12
Up to 3 seats
https://attio.com/pricing -
Phone dialer Partial verified 2026-07-12
Call records, log activity, and build call workflows.
https://attio.com/help/apps/other-apps/aircall-app -
Marketing tools included No verified 2026-07-12
Attio is not an email service provider, but rather sends through your email service provider, which is either Google or Microsoft.
https://attio.com/help/reference/automations/sequences/email-deliverability-guide -
API & webhooks Yes verified 2026-07-12
API and webhook access
https://attio.com/pricing -
Self-hostable No verified 2026-07-12
While Attio is a web-based platform you normally use in a browser, the iOS and Android mobile apps let you manage your work and collaborate with your team when you aren't at your desktop.
https://attio.com/help/reference/tools-and-extensions/attio-on-mobile
FAQ
Yes. Freshsales, Zoho CRM and HubSpot have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
SuiteCRM, EspoCRM and Twenty — every license claim links its source.