Alternatives to HubSpot
Inbound marketing CRM with a real free tier
HubSpot ranks #3 of 17 in CRM, with an Alt Score of 76. It is proprietary, freemium from $20/mo/seat and available on Web, iOS and Android. 10 of 10 checklist rows are verified against a public source.
Small businesses through enterprises that need to manage marketing, sales, and customer service from one place, from solo founders using the free tier to larger teams needing coordinated go-to-market tools.
A shared CRM (contacts, companies, deals, tickets) that free plans and paid Hubs both build on. Marketing Hub covers email, forms, and automation; Sales Hub covers pipelines and deal tracking; Service Hub covers ticketing and support; Content Hub covers website/CMS and content tools, with Operations and Data Hubs for data sync and quality. AI features (Breeze) are layered across the hubs for tasks like content drafting and lead scoring.
All activity - marketing emails, sales calls, support tickets - logs against the same contact and company records in the central CRM, so every hub sees the same customer history. Teams pick and pay for the Hubs they need while sharing that underlying data and automation layer.
Where HubSpot stands out
Verified capabilities most alternatives don't have.
Why people leave HubSpot
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the CRM checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| CRM checklist | HubSpot | Freshsales | Zoho CRM | SuiteCRM | EspoCRM | Capsule |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Contact & deal pipelines | ||||||
| Email sync & tracking | ||||||
| Sequences / automation | ||||||
| Custom objects | ||||||
| Reporting | ||||||
| Free tier limits | ||||||
| Phone dialer | ||||||
| Marketing tools included | ||||||
| API & webhooks | ||||||
| Self-hostable |
Every fact and feature listed for HubSpot is verified against its own pages. Each alternative is sourced on its own page.
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Pricing model Freemium verified 2026-07-12
Free for up to 2 users. No credit card required.
https://www.hubspot.com/pricing/crm -
Starts at $20/mo/seat verified 2026-07-12
$20/mo/seat
https://www.hubspot.com/pricing/crm -
License Proprietary verified 2026-07-12
We retain all intellectual property rights to the HubSpot Content, the Subscription Service, the Consulting Services, and any other products or services provided under this Agreement.
https://legal.hubspot.com/terms-of-service -
Platforms Web, iOS, Android verified 2026-07-12
The HubSpot mobile app is available on both iOS and Android and can be found and installed in Apple's App Store or the Google Play Store.
https://www.hubspot.com/products/mobile -
Status active verified 2026-07-12
299,000+ customers in over 135 countries grow their businesses with HubSpot
https://www.hubspot.com/products/reporting-dashboards -
Contact & deal pipelines Yes verified 2026-07-12
Store, track, manage, and report on the deals or 'opportunities' your team is working.
https://www.hubspot.com/products/crm -
Email sync & tracking Yes verified 2026-07-12
HubSpot's email tracking tool connects seamlessly with Gmail, Google Workspace, Outlook, and Office 365.
https://www.hubspot.com/products/sales/email-tracking -
Sequences / automation Partial verified 2026-07-12
Available with any of the following subscriptions, except where noted: Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
https://knowledge.hubspot.com/sequences/create-and-edit-sequences -
Custom objects Yes verified 2026-07-12
Custom objects allow you to track business specific data that fits outside of HubSpot's fully-defined objects.
https://knowledge.hubspot.com/object-settings/create-custom-objects -
Reporting Yes verified 2026-07-12
Build custom reporting dashboards for every team
https://www.hubspot.com/products/reporting-dashboards -
Free tier limits Yes verified 2026-07-12
You can add 1,000 contacts, and your free access has no time limit.
https://www.hubspot.com/pricing/crm -
Phone dialer Yes verified 2026-07-12
Call from browser: use your computer's audio. Call from phone: use your registered phone number. Call from HubSpot app: send a push notification to your phone to start the call on the HubSpot mobile a
https://knowledge.hubspot.com/calling/make-calls-in-the-hubspot-browser -
Marketing tools included Yes verified 2026-07-12
AI-powered tools to help you attract, convert, and engage high-intent visitors.
https://www.hubspot.com/products/marketing -
API & webhooks Yes verified 2026-07-12
The webhooks API allows you to subscribe to events happening in a HubSpot account with your integration installed.
https://developers.hubspot.com/docs/api-reference/legacy/webhooks/guide -
Self-hostable No verified 2026-07-12
HubSpot's product infrastructure is hosted on Amazon Web Services (AWS) in the United States (East and West regions), Canada, Australia, and European Union (Germany).
https://knowledge.hubspot.com/account-security/hubspot-cloud-infrastructure-and-data-hosting-frequently-asked-questions
FAQ
Yes. Freshsales, Zoho CRM and Capsule have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
SuiteCRM, EspoCRM and Twenty — every license claim links its source.