Alternatives to Salesforce
The enterprise CRM platform
Salesforce ranks #11 of 17 in CRM, with an Alt Score of 63. It is proprietary, freemium from $25 USD/user/month and available on Web, iOS and Android. 10 of 10 checklist rows are verified against a public source.
Sales, service, marketing, and IT teams at businesses of all sizes — from small businesses to large enterprises — that need to manage customer relationships, pipelines, and support cases in one system.
A cloud-based CRM platform built around a shared customer data model, with modules for sales pipeline management (Sales Cloud), customer support case management (Service Cloud), marketing automation, and commerce. It includes Einstein and Agentforce, Salesforce's AI layer for predictive scoring, generative assistance, and autonomous AI agents that act on CRM data. The platform is built on Salesforce's own infrastructure (Data Cloud, Flow, Apex) and is customizable and extensible via a large ecosystem of third-party apps (AppExchange) and APIs.
Users and systems record customer interactions, deals, and cases as records in a shared database; teams work through role-based dashboards, automated workflows (Flow), and reports built on that data. Admins and developers configure objects, automations, and integrations declaratively (clicks) or with code (Apex, Lightning), and AI features (Einstein/Agentforce) act on the same underlying data to generate recommendations, summaries, or automated actions.
Where Salesforce stands out
Verified capabilities most alternatives don't have.
Why people leave Salesforce
Dashed reasons are sourced facts; the rest are opinions. Vendors can dispute.
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Ranked alternatives
Ordered by Alt Score. Click any score to see the breakdown.
Feature comparison
Rows come from the CRM checklist (14 rows). Human-verified cells only. ? means the value has not been verified.
| CRM checklist | Salesforce | Freshsales | Zoho CRM | HubSpot | SuiteCRM | EspoCRM |
|---|---|---|---|---|---|---|
| Pricing model | ||||||
| Starts at | ||||||
| License | ||||||
| Platforms | ||||||
| Contact & deal pipelines | ||||||
| Email sync & tracking | ||||||
| Sequences / automation | ||||||
| Custom objects | ||||||
| Reporting | ||||||
| Free tier limits | ||||||
| Phone dialer | ||||||
| Marketing tools included | ||||||
| API & webhooks | ||||||
| Self-hostable |
Every fact and feature listed for Salesforce is verified against its own pages. Each alternative is sourced on its own page.
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License Proprietary verified 2026-07-12
Copyright © 2026 by Salesforce.com, Inc.
https://apps.apple.com/us/app/salesforce/id404249815 -
Starts at $25 USD/user/month verified 2026-07-12
Starter Suite costs $25 USD per user, per month.
https://www.salesforce.com/editions-pricing/sales-cloud/ -
Pricing model Freemium verified 2026-07-12
Free Suite is completely free with no expiration date, as long as you log in at least once every 60 days.
https://www.salesforce.com/crm/free-crm/ -
Platforms Web, iOS, Android verified 2026-07-12
Run your business and strengthen customer relationships from your iPhone, iPad, or Android device with real-time access to your customer and business data.
https://www.salesforce.com/products/mobile/ -
Status active verified 2026-07-12
We update the Salesforce mobile app regularly to make it faster and more stable for you.
https://apps.apple.com/us/app/salesforce/id404249815 -
Contact & deal pipelines Yes verified 2026-07-12
Maintain and manage pipeline in a single, consolidated view. Track changes over time with built-in charts.
https://www.salesforce.com/products/sales-cloud/features/ -
Email sync & tracking Partial verified 2026-07-12
AI Automatically Syncs Emails, Events, and Contacts
https://www.salesforce.com/editions-pricing/sales-cloud/ -
Sequences / automation Yes verified 2026-07-12
Use Flow Builder to create automation that runs when a record is created, edited, or deleted.
https://trailhead.salesforce.com/content/learn/modules/flow-basics/get-started-with-flows -
Custom objects Yes verified 2026-07-12
Custom objects are objects that you create to store information that’s specific to your company or industry.
https://trailhead.salesforce.com/content/learn/modules/data_modeling/objects_intro -
Reporting Yes verified 2026-07-12
Customizable Reports and Dashboards
https://www.salesforce.com/editions-pricing/sales-cloud/ -
Free tier limits Yes verified 2026-07-12
Salesforce’s Free Suite is a no-cost CRM for up to two users that replaces scattered spreadsheets with one organized system.
https://www.salesforce.com/crm/free-crm/ -
Phone dialer Partial verified 2026-07-12
Sales Dialer lets you call contacts by clicking their phone number in Salesforce, automatically log your calls, take notes in the app, and more.
https://trailhead.salesforce.com/content/learn/modules/lightning-dialer-basics/get-started-with-lightning-dialer -
Marketing tools included Partial verified 2026-07-12
Evolve how marketers work by harnessing AI to personalize and automate customer communications across every channel, at scale.
https://www.salesforce.com/products/ -
API & webhooks Partial verified 2026-07-12
Web Services API
https://www.salesforce.com/editions-pricing/sales-cloud/ -
Self-hostable No verified 2026-07-12
Salesforce is a cloud company. Everything we offer resides in the trusted, multitenant cloud.
https://trailhead.salesforce.com/content/learn/modules/starting_force_com/starting_understanding_arch
FAQ
Yes. Freshsales, Zoho CRM and HubSpot have a free tier or are fully free. Free-tier limits in the comparison table are verified and dated.
SuiteCRM, EspoCRM and Twenty — every license claim links its source.